EIA 2015 Fashion Thinking

•

9 likes•1,319 views

European Innovation Academy

Natalie W. Nixon, PhD – Director, Strategic Design, Philadelphia University

Technology

Fashion Thinking
Natalie Nixon, PhD
@natwnixon
July 6, 2015
European Innovation
Academy

The Devil Wears Prada (2006)
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

What is fashion thinking?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Fashion Thinking:
“A creative approach to
business strategy that utilizes
the best practices from the
fashion industry…
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

“…harnessing the power of technology,
story, experimentation, trends and open
sourcing
to add meaning and value to the
functional and experiential spheres of
products and services.”
-Natalie Nixon, Valerie Jacobs & Johanna Blakley
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

meaning
value
experienc
e
function
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Aspirational
Anticipate
Needs
Street
Elite
Aesthetics
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Why Fashion Thinking?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Flexibility & Responsiveness
Why Fashion Thinking?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Innovation and Speed
Why Fashion Thinking?
Temperly, 2015 Top Shop, 2015 H&M, 2015Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Energy & Creativity
Why Fashion Thinking?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Desire
Why Fashion Thinking?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
1- Style
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
2-Built for Speed
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

3- Trends
How: The Process
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
4- Storytelling
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
5- Two-Way Engagement
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
6- Remix & Connect
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
7- Open Source Sharing
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How: The Process
1. Style
2. Built for Speed
3. Trends
4. Storytelling
5. Two-Way Customer Engagement
6. Remix & Connect
7. Open Source Sharing
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How does Apple Do It?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How does Apple Do It?
Trendsetter
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How does Apple Do It?
• Trendsetter
• Storyteller
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How does Apple Do It?
• Trendsetter
• Storyteller
• Intimate Relationships
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How does Apple Do It?
• Trendsetter
• Storyteller
• Intimate
Relationships
• Customer
Desire…
Craves More
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

How does Apple Do It?
• Trendsetter
• Storyteller
• Intimate
Relationships
• Customer
Desire… Craves
More
• Collaborator
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

The W
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Virgin Air
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Tesla
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Legal Rebels
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Whole Foods
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Hewlett Packard
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

ING Direct
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

function
al
social
emotion
al
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Fashion Thinking
1. Style
2. Built for Speed
3. Trends
4. Storytelling
5. Two-Way Customer Engagement
6. Remix & Connect
7. Open Source Sharing
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Pledge
What will you do to inject
fashion thinking into
your product/service idea
over these next 3 weeks
at EIA?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

Thank You!
Natalie W. Nixon, PhD
@natwnixon
European Innovation Academy
July 6, 2015
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)

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EIA 2015 Fashion Thinking

1. Fashion Thinking Natalie Nixon, PhD @natwnixon July 6, 2015 European Innovation Academy

2. The Devil Wears Prada (2006) Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

3. What is fashion thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

4. Fashion Thinking: “A creative approach to business strategy that utilizes the best practices from the fashion industry… Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

5. “…harnessing the power of technology, story, experimentation, trends and open sourcing to add meaning and value to the functional and experiential spheres of products and services.” -Natalie Nixon, Valerie Jacobs & Johanna Blakley Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

6. meaning value experienc e function Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

7. Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

8. Aspirational Anticipate Needs Street Elite Aesthetics Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

9. Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

10. Flexibility & Responsiveness Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

11. Innovation and Speed Why Fashion Thinking? Temperly, 2015 Top Shop, 2015 H&M, 2015Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

12. Energy & Creativity Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

13. Desire Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

14. How: The Process 1- Style Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

15. How: The Process 2-Built for Speed Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

16. 3- Trends How: The Process Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

17. How: The Process 4- Storytelling Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

18. How: The Process 5- Two-Way Engagement Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

19. How: The Process 6- Remix & Connect Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

20. How: The Process 7- Open Source Sharing Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

21. How: The Process 1. Style 2. Built for Speed 3. Trends 4. Storytelling 5. Two-Way Customer Engagement 6. Remix & Connect 7. Open Source Sharing Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

22. How does Apple Do It? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

23. How does Apple Do It? Trendsetter Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

24. How does Apple Do It? • Trendsetter • Storyteller Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

25. How does Apple Do It? • Trendsetter • Storyteller • Intimate Relationships Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

26. How does Apple Do It? • Trendsetter • Storyteller • Intimate Relationships • Customer Desire… Craves More Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

27. How does Apple Do It? • Trendsetter • Storyteller • Intimate Relationships • Customer Desire… Craves More • Collaborator Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

28. The W Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

29. Virgin Air Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

30. Tesla Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

31. Legal Rebels Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

32. Whole Foods Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

33. Hewlett Packard Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

34. ING Direct Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

35. function al social emotion al Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

36. Fashion Thinking 1. Style 2. Built for Speed 3. Trends 4. Storytelling 5. Two-Way Customer Engagement 6. Remix & Connect 7. Open Source Sharing Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

37. Pledge What will you do to inject fashion thinking into your product/service idea over these next 3 weeks at EIA? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

38. Thank You! Natalie W. Nixon, PhD @natwnixon European Innovation Academy July 6, 2015 Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

Editor's Notes

21st c landscape is VUCA and quickly evolving…FI values flexibility, responsiveness and speed- attributes that are necessary in the crowded digital space
Temperley London 2015 vs Top Shop(pant) and H&M (vest)Why has the fashion industry become the one to model? We believe that the fashion industry offers an enviable model for innovation because it is well-suited to a digital economy. Unlike many other creative industries (music, film, publishing, etc.) fashion has very little copyright and patent protection. Fashion designs are knocked off by H&M and Zara and Target because it’s actually legal to do so. Ironically, we believe that this is one reason the fashion industry is so resilient: designers have never had the luxury of exerting a monopoly on their designs. They’ve never been able to collect licensing fees or sit back and sell the same product year after year. As soon as their work is copied, they need to move on, developing new product that will be even more desirable than the last batch.
The only strong legal protection that a fashion company has is its name, the trademark, which guarantees a certain level of quality and becomes synonymous with a certain sense of style and a distinctive story that resonates in the marketplace. We believe that now it is imperative for all industries to put the kind of energy and creativity into their brand that fashion designers do.
We believe that organizations well outside of the fashion industry could learn how to be more creative and innovative from “fashion thinkers” who are experts at creating and marketing products that consumers desire and competitors attempt to copy.
We have identofied 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…

EIA 2015 Fashion Thinking

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Editor's Notes