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An Innovation System
The Next Evolutionary Milestone for Innovation
Copyright © 2016 The Inovo Group LLC
1
The Emergence of the Innovation System
Copyright © 2016 The Inovo Group LLC 2
Sophistication
ValueAdd
Events
Capability
System
Methods & Tools
Process
The world is becoming more complex and uncertain faster and faster. R&D
organizations have been slow to respond. The answer is not to disband corporate
R&D and push it all to the periphery, The answer is to create an Innovation System
that reimagines R&D, Strategy and Business development as an integrated,
extended and distributed discipline.
CTO of a $30B Materials Company
An Innovation System consists of the integrated organization,
operation, governance and people that insure long-term
growth through successful innovation of incremental and
transformational opportunities throughout a company.
Adapted from Steve Shapiro
I have written to the CEOs of
leading companies
urging resistance to the
powerful forces of short-
termism afflicting corporate
behavior… Many companies
continue to engage in
practices that may
undermine their ability
to invest for the future…..
Larry Fink - Blackrock
The Problem Has Been
Identified
Copyright © 2016 The Inovo Group LLC 3
Transformational opportunities are realized
only once every ten years ... not enough to
achieve growth objectives.
There are many opportunities that are
overlooked or that are passed on that others
then exploit.
R&D organizations haven’t delivered the
goods needed to achieve the growth
anticipated by stakeholders.
The Cultural Divide
Copyright © 2016 The Inovo Group LLC 4
Strategic
Innovation
Focus
Business
Unit Focus
Current strategy and
sustaining innovation to
extend existing business
Strategic intent guides
innovation for growth
and renewal. Innovation
can drive strategy.
Strategy and
Type of Innovation
Operational excellence,
customer intimacy and
execution skills
Exploration; Employee
intimacy and new
business creation skills
Culture
Focus on low-risk
operational efficiency
and product design
changes.
Risk mitigation through
staged learning, strategic
partnerships and
portfolio management.
Risk Profile
New products in 6-24
months. Profit and loss
management with in-year
revenue streams.
New businesses in 2-10
years. ROI over long term
with increased tolerance of
and allowance for failures.
Investment Timing
and Revenue Focus
The Divide
The Crux of the Problem – Disconnected Disciplines
Copyright © 2016 The Inovo Group LLC 5
Strategy
R&D without Strategy
is directionless
Strategy without
R&D is blind
Strategy without Business
Development is pointless
Business Development without
Strategy is random trial and error
Business Development without
R&D is ineffective
R&D without Business Development
is a huge waste of resources
Business
Development
Research &
Development
Symptoms of Dysfunction – and Outline of a Solution
Copyright © 2016 The Inovo Group LLC 6
Single projects occur sporadically.
Maverick champions require air cover by senior
sponsors.
Breakthroughs require breaking rules. Work
against, rather than with the organization.
Application of NPD processes to breakthrough
innovations kill them before they have a chance.
No learning across projects, people.
No systems developed to leverage organization’s
assets.
Innovation System Solution
Siloed
Disciplines
Integrate
Historical
Mindset
Reimagine
Corporate
vs. BUs
Distribute
Siloed
Disciplines
Historical
mindset
Corporate
vs. BUs
Start with an Innovation Strategy
Copyright © 2016 The Inovo Group LLC 7
Your Innovation Strategy guides you in managing future uncertainty
• Innovation strategy supports business
strategy and directs the company’s
innovation system
• Outward looking components define how
the company understands how the world
is changing
• Inward looking components define how
you evolve and change company
innovation behavior
• Creating an Innovation Strategy makes
you better prepared for a dynamic,
uncertain future
Reimagine – Extend the Three Disciplines
Copyright © 2016 The Inovo Group LLC 8
Future Insight extends strategy to create a practical
understanding of plausible futures that directs
innovation activities aligned with strategic intent.
Invention and design extends R&D to integrate
what is possible with what is wanted from the very
beginning of opportunity discovery.
Entrepreneurship extends Business Development to
create an active mechanism for nascent businesses
to be nurtured in the corporate environment.
Strategy
Future Insight
Integrate – Bring the Three Disciplines Together
Copyright © 2016 The Inovo Group LLC 9
• Strategy integrated with R&D
- Strategy tells R&D about future ecosystems
- R&D tells strategy about future possibilities
• R&D integrated with Business Development
- R&D tells Business Development about future possibilities
- Business Development tells R&D about future value drivers
• Business Development integrated with Strategy
- Business Development tells Strategy about future value drivers
- Strategy tells Business Development about future ecosystems
NOW
FUTURE
Silos
BizDev
R&D
Strategy
System
Strategy
Distribute – Network Throughout the Company
Copyright © 2016 The Inovo Group LLC 10
Discovery
Incubation
Connection
Support
Platform
Design(Experience)
SubjectMatterExpertise
BusinessCreation
Design(Engineering)
Innovation System
Technology
Polymath
Discovery
‘Showrunner’
Social
Empath
Intrapreneur
Business Unit Innovation Organization Discovery & Incubation Hubs
Outside the Businesses
Within the Businesses
The Innovation Organization may be replicated at
the Business Unit and the Line-of-business level
Corporation Discovery & Incubation Hub People & Teams
The Innovation System Model
Copyright © 2016 The Inovo Group LLC 11
Uncertainty
Controls the Flow
Demand Uncertainty
Design Uncertainty
System Uncertainty
Organizational Uncertainty
Opportunity
Readiness
New
SBU
Existing
SBU
Unaligned &
Adjacencies
Stretch
within BU
Organic Growth
External
External
Spinout
or JV
License
Value Extraction
Strategic
Domains
Accelerate – ExecuteDiscover – Explore Incubate – Experiment
Projects
Scouting
Channels
Identify
Kill
Accelerate
Monetize
Scale
1 2 3 4 5 6 7 8 9
Innovation System Design Process
Copyright © 2016 The Inovo Group LLC 12
Design Work Implementation Work
Innovation
Strategy
Requirements
&
Architecture
Build
&
Test
Deployment
1 2 3 4
Learning & Strategizing Design Exploration Construction Activation
Current State Assessment
Exemplars & Models
Innovation Strategy Creation
Mandate & Governance
Roles & Responsibilities
Org. Design & Measures
Culture & People
Processes & Methods
Programs & Projects
Change Initiatives
Training & Tools
Futuring & Domaining
Innovation System Design Program
Copyright © 2016 The Inovo Group LLC 13
Design and implement a new Innovation
System for the Company
Create the mission, mandate and strategy for
a ‘next-practice’ Innovation System
Discover, Incubate and Accelerate strategic
innovations to achieve growth
Measure the maturity of your company’s
Innovation System
Duration : 3-12 months
Team Size : 2-8 core team members
Key Events : 2-6 group sessions
The Inovo Group
Copyright © 2016 The Inovo Group LLC 14
For more information, check out our website,
or drop Larry a line…
With Inovo as collaboration
partner and guide, clients
transform their offerings,
cultures and innovation
capabilities.
Larry Schmitt
Managing Partner and Co-founder
Ann Arbor, Michigan
P: +1 (734) 604-3887
E: lschmitt@TheInovoGroup.com

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Innovation system next practice

  • 1. An Innovation System The Next Evolutionary Milestone for Innovation Copyright © 2016 The Inovo Group LLC 1
  • 2. The Emergence of the Innovation System Copyright © 2016 The Inovo Group LLC 2 Sophistication ValueAdd Events Capability System Methods & Tools Process The world is becoming more complex and uncertain faster and faster. R&D organizations have been slow to respond. The answer is not to disband corporate R&D and push it all to the periphery, The answer is to create an Innovation System that reimagines R&D, Strategy and Business development as an integrated, extended and distributed discipline. CTO of a $30B Materials Company An Innovation System consists of the integrated organization, operation, governance and people that insure long-term growth through successful innovation of incremental and transformational opportunities throughout a company. Adapted from Steve Shapiro
  • 3. I have written to the CEOs of leading companies urging resistance to the powerful forces of short- termism afflicting corporate behavior… Many companies continue to engage in practices that may undermine their ability to invest for the future….. Larry Fink - Blackrock The Problem Has Been Identified Copyright © 2016 The Inovo Group LLC 3 Transformational opportunities are realized only once every ten years ... not enough to achieve growth objectives. There are many opportunities that are overlooked or that are passed on that others then exploit. R&D organizations haven’t delivered the goods needed to achieve the growth anticipated by stakeholders.
  • 4. The Cultural Divide Copyright © 2016 The Inovo Group LLC 4 Strategic Innovation Focus Business Unit Focus Current strategy and sustaining innovation to extend existing business Strategic intent guides innovation for growth and renewal. Innovation can drive strategy. Strategy and Type of Innovation Operational excellence, customer intimacy and execution skills Exploration; Employee intimacy and new business creation skills Culture Focus on low-risk operational efficiency and product design changes. Risk mitigation through staged learning, strategic partnerships and portfolio management. Risk Profile New products in 6-24 months. Profit and loss management with in-year revenue streams. New businesses in 2-10 years. ROI over long term with increased tolerance of and allowance for failures. Investment Timing and Revenue Focus The Divide
  • 5. The Crux of the Problem – Disconnected Disciplines Copyright © 2016 The Inovo Group LLC 5 Strategy R&D without Strategy is directionless Strategy without R&D is blind Strategy without Business Development is pointless Business Development without Strategy is random trial and error Business Development without R&D is ineffective R&D without Business Development is a huge waste of resources Business Development Research & Development
  • 6. Symptoms of Dysfunction – and Outline of a Solution Copyright © 2016 The Inovo Group LLC 6 Single projects occur sporadically. Maverick champions require air cover by senior sponsors. Breakthroughs require breaking rules. Work against, rather than with the organization. Application of NPD processes to breakthrough innovations kill them before they have a chance. No learning across projects, people. No systems developed to leverage organization’s assets. Innovation System Solution Siloed Disciplines Integrate Historical Mindset Reimagine Corporate vs. BUs Distribute Siloed Disciplines Historical mindset Corporate vs. BUs
  • 7. Start with an Innovation Strategy Copyright © 2016 The Inovo Group LLC 7 Your Innovation Strategy guides you in managing future uncertainty • Innovation strategy supports business strategy and directs the company’s innovation system • Outward looking components define how the company understands how the world is changing • Inward looking components define how you evolve and change company innovation behavior • Creating an Innovation Strategy makes you better prepared for a dynamic, uncertain future
  • 8. Reimagine – Extend the Three Disciplines Copyright © 2016 The Inovo Group LLC 8 Future Insight extends strategy to create a practical understanding of plausible futures that directs innovation activities aligned with strategic intent. Invention and design extends R&D to integrate what is possible with what is wanted from the very beginning of opportunity discovery. Entrepreneurship extends Business Development to create an active mechanism for nascent businesses to be nurtured in the corporate environment. Strategy Future Insight
  • 9. Integrate – Bring the Three Disciplines Together Copyright © 2016 The Inovo Group LLC 9 • Strategy integrated with R&D - Strategy tells R&D about future ecosystems - R&D tells strategy about future possibilities • R&D integrated with Business Development - R&D tells Business Development about future possibilities - Business Development tells R&D about future value drivers • Business Development integrated with Strategy - Business Development tells Strategy about future value drivers - Strategy tells Business Development about future ecosystems NOW FUTURE Silos BizDev R&D Strategy System Strategy
  • 10. Distribute – Network Throughout the Company Copyright © 2016 The Inovo Group LLC 10 Discovery Incubation Connection Support Platform Design(Experience) SubjectMatterExpertise BusinessCreation Design(Engineering) Innovation System Technology Polymath Discovery ‘Showrunner’ Social Empath Intrapreneur Business Unit Innovation Organization Discovery & Incubation Hubs Outside the Businesses Within the Businesses The Innovation Organization may be replicated at the Business Unit and the Line-of-business level Corporation Discovery & Incubation Hub People & Teams
  • 11. The Innovation System Model Copyright © 2016 The Inovo Group LLC 11 Uncertainty Controls the Flow Demand Uncertainty Design Uncertainty System Uncertainty Organizational Uncertainty Opportunity Readiness New SBU Existing SBU Unaligned & Adjacencies Stretch within BU Organic Growth External External Spinout or JV License Value Extraction Strategic Domains Accelerate – ExecuteDiscover – Explore Incubate – Experiment Projects Scouting Channels Identify Kill Accelerate Monetize Scale 1 2 3 4 5 6 7 8 9
  • 12. Innovation System Design Process Copyright © 2016 The Inovo Group LLC 12 Design Work Implementation Work Innovation Strategy Requirements & Architecture Build & Test Deployment 1 2 3 4 Learning & Strategizing Design Exploration Construction Activation Current State Assessment Exemplars & Models Innovation Strategy Creation Mandate & Governance Roles & Responsibilities Org. Design & Measures Culture & People Processes & Methods Programs & Projects Change Initiatives Training & Tools Futuring & Domaining
  • 13. Innovation System Design Program Copyright © 2016 The Inovo Group LLC 13 Design and implement a new Innovation System for the Company Create the mission, mandate and strategy for a ‘next-practice’ Innovation System Discover, Incubate and Accelerate strategic innovations to achieve growth Measure the maturity of your company’s Innovation System Duration : 3-12 months Team Size : 2-8 core team members Key Events : 2-6 group sessions
  • 14. The Inovo Group Copyright © 2016 The Inovo Group LLC 14 For more information, check out our website, or drop Larry a line… With Inovo as collaboration partner and guide, clients transform their offerings, cultures and innovation capabilities. Larry Schmitt Managing Partner and Co-founder Ann Arbor, Michigan P: +1 (734) 604-3887 E: lschmitt@TheInovoGroup.com