10 Link Building Tips to Outsmart Your Competition
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In April's edition of Masters of Marketing, learn the importance of link building for local insurance agencies
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10 Link Building Tips to Outsmart Your Competition
- 1. Masters of Marketing 10 Link Building Tips to Outsmart Your Competition Vince Omoyi SEO Consultant
- 2. Welcome to Masters of Marketing! • Find a recording of this webinar at https://resources.getitc.com/masters-of-marketing • Ask questions in the webinar chat box. • Join the conversation on Twitter with the hashtag #MastersMktg (follow us at @InsTechCorp!) • Join us next time on Thursday, May 21 for a special edition of Masters of Marketing. We will be hosting an Ask Me Anything panel with ITC digital marketing specialists.
- 3. Improve Page Authority (PA) While Building Links A WhiteHat Strategy to Improve Your Page Rank
- 4. How Do We Define Page Authority • Defined as a predictable score 1 –100, that determines how well your page ranks in search engine results. This was developed by MOZ, a SEO metrics tool. • It can also be defined as how valuable the page is (not the domain) to Google. The score will give you a very good idea on what areas of your page require attention. • There is no good or bad score, BUT, it is a comparative tool. It comes into play when the search query is conducted, and the search engine has to compare between your subject page and the competitors page Inbound links are links from other domains/websites/blogs/social media/ that link to content on your page.
- 5. Why is Page Authority Essential?
- 6. Importance of Page Authority • The life of each page depends on it. Add inbound links. Google loves connected pages. • It gives us a good idea on what to improve on the page • Improves PageRank and Domain Authority For example: If your page www.yourdomain.com/autoinsurance does not have a good Page Authority against your competitor, www.competitordomain.com/autoinsurance, th ere is a chance, their page will outrank yours when a user conducts a search PageRank is one of the many Google ranking factors. - Searchengineland
- 7. Improve Rank As You Add Quality Inbound Links text
- 8. What To Keep in Mind • Page Authority does not take into account on-page factors such as Keywords • Pick quality active pages to link to your page, or domain. Pages with high-value links pointing to them will be crawled and indexed faster, and more often It is ok to have at least one inbound link to your page, however the more inbound links the better.
- 9. Inbound Linking Build Link Partners
- 10. Spot Quality Link Partners • All businesses listed in active directories offer a lucrative opportunity for excellent link exchanges. Make as many contacts as you can. They are all interested in exchanging links with you. Here is an example of link partners: http://www.greaterorlandoba.com/list/ Buying links from other services could get you penalized by search engines - Neil Patel
- 11. 10 Best Linking Opportunities 1. Chamber of commerce – there is one in almost every city, For example in Mansfield Ohio: https://www.richlandareachamber.com/list/ 2. Local Real Estate Agents – Link to homeowners insurance 3. Local Auto Repair shops – Link to Auto insurance 4. Law Firms – Link to Business or Personal Insurance 5. Doctors Offices – Emergency Care, Dental, Chiropractors 6. Restaurants - general 7. Locksmiths – Link to auto or home insurance landing pages 8. Builders Associations – for example http://www.greaterorlandoba.com/list/ 9. LinkedIn Business profiles 10.YouTube video descriptions
- 12. Maintain Partnerships • Maintain link building partnerships through a database in order to grow quality links for your site. • Remember to add internal links as well. • Need help crafting a link request email? Let me know. - END - QUESTIONS
- 13. Thank you for joining us! Find a recording of this webinar at https://resources.getitc.com/masters-of-marketing Join us next time on Thursday, May 21 for a special edition of Masters of Marketing. We will be hosting an Ask Me Anything panel with ITC digital marketing specialists.
Editor's Notes
- Purchased lists can often seem like a tempting quick fix and makes you feel like you’re reaching the maximum number of people, but it’s an expensive and ineffective strategy. ESP Reputation Damage Bounced Addresses Spam Traps – Hidden email addresses that are used by ESPs to flag purchased lists. Never Open Mark/Move to Junk Abuse Reports Inbox Placement – ESPs filter you out to spam because they know their users aren’t looking at your emails. Quality > Quantity Connect with Smaller, More Engaged Audience Build & Nurture Personal Relationships Focus on Developing Personal Relationships More Impactful Campaigns Focus marketing efforts on people who want to interact with your emails instead of blasting out emails to people who don’t even know who you are. Better data gives more actionable insights about the content and delivery preferences for your subscribers.
- A lot of insurance agents spend too much time bragging about how much experience they have or how much they know. While that can be nice to know, subscribers are left asking “What’s in it for me?” It’s Not About You, It’s About Your Subscribers It’s not about what you know, it’s about how you can help subscribers. Spend more time focusing on their needs & problems instead of telling them your agency history. Provide Value While Being Interesting Paint a picture of a realistic situation subscribers might encounter. Share personal stories and don’t be afraid to pull at heartstrings. Highlight Benefits, Not Features Instead of telling subscribers how many carriers you have, tell them what that means for them. Don’t spout out coverage details, describe a situation where it would help them. Answer a Question or Solve a Problem What are the FAQs your agency gets? Incorporate answers into your campaigns. Be Better Than Google You have to provide more information than what is already out there on the internet. Establish yourself as an expert through the value and information you give. Provide Tangible Materials Guides + Checklists Home Inventory Packets Disaster Plan Templates
- A lot of insurance agents spend too much time bragging about how much experience they have or how much they know. While that can be nice to know, subscribers are left asking “What’s in it for me?” It’s Not About You, It’s About Your Subscribers It’s not about what you know, it’s about how you can help subscribers. Spend more time focusing on their needs & problems instead of telling them your agency history. Provide Value While Being Interesting Paint a picture of a realistic situation subscribers might encounter. Share personal stories and don’t be afraid to pull at heartstrings. Highlight Benefits, Not Features Instead of telling subscribers how many carriers you have, tell them what that means for them. Don’t spout out coverage details, describe a situation where it would help them. Answer a Question or Solve a Problem What are the FAQs your agency gets? Incorporate answers into your campaigns. Be Better Than Google You have to provide more information than what is already out there on the internet. Establish yourself as an expert through the value and information you give. Provide Tangible Materials Guides + Checklists Home Inventory Packets Disaster Plan Templates
- First Name greetings aren’t enough. Each of your contacts is a unique individual who deserves a tailored email experience. More Than a Name…Personalization Tags Small piece of code to pull a contact’s first name into an email sent to a group. Great to use in subject lines to grab attention. Don’t provide a personalized experience. Novelty is Wearing Off As More Companies Use them. Room for error with invalid codes and muddy data. Send Relevant Emails Opt for sending wanted, consented, personalized, and engaging emails. Emails with tailored content that is relevant and useful for your recipients perform better. Your audience will appreciate receiving information they will actually use. Be considerate. Lean on Data Demographics: Who to Target Purchase History: What to Say Referral/Lead Source: How to Say It Engagement History: When + What to Say Segmentation Insights Group subscribers with shared characteristics and align emails with their problems and needs.