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Common Misconceptions About Email Marketing
Masters of Marketing
Henna Javed – AgencyBuzz Coordinator
The webinar will begin shortly
Welcome to Masters of Marketing!
• Find a recording of this webinar at resources.getitc.com/masters-
of-marketing
• Ask questions in the webinar questions/chat box
• Join the conversation on Twitter with the hashtag #MastersMktg
(follow us at @InsTechCorp!)
• Join us next time on 12/20/2018
Topic: How to Blog Your Way to Local SEO
Hosted by: Darmini Kara – SEO Consultant
Do customers hate emails?
• Customers hate unsolicited
emails which they have not
signed up for
• They prefer informational
emails over promotional
emails
All email is SPAM
• Do not buy email lists
• Curate your email lists
• Obtain email addresses through legitimate means
Email marketing can’t compete with
social media
• Social media posts are controlled by algorithms
• Email is a well established medium
• Email and social media should be used in conjunction
to get the best results
People get too many emails, and yours
will just get lost in the storm
• 60 percent of consumers receive six or less emails per day
• 40 percent of those receive less than three emails per day
• You can send emails when your customers are likely to open
them
Unsubscribes are bad
• Unsubscribes hone your email lists
• Give recipients an easy and clear way to unsubscribe to avoid
frustration
• Unsubscribes can save you time and money
• The customer is doing the work for you
The bigger your email list, the better
• You don’t want to email contacts who don’t engage with your
content
• Clean up your lists!
• Conclusion: metrics are everything
More images are better!
• Be conservative with images
• Balance images with text
All emails have to be brand new
• You can reuse old emails that have performed well in the past
Thank you for joining us!
A recording of this webinar will be posted at:
resources.getitc.com/masters-of-marketing
Henna Javed – AgencyBuzz Coordinator
Twitter: @hennaITC

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Common Misconceptions About Email Marketing

  • 1. Common Misconceptions About Email Marketing Masters of Marketing Henna Javed – AgencyBuzz Coordinator The webinar will begin shortly
  • 2. Welcome to Masters of Marketing! • Find a recording of this webinar at resources.getitc.com/masters- of-marketing • Ask questions in the webinar questions/chat box • Join the conversation on Twitter with the hashtag #MastersMktg (follow us at @InsTechCorp!) • Join us next time on 12/20/2018 Topic: How to Blog Your Way to Local SEO Hosted by: Darmini Kara – SEO Consultant
  • 3. Do customers hate emails? • Customers hate unsolicited emails which they have not signed up for • They prefer informational emails over promotional emails
  • 4. All email is SPAM • Do not buy email lists • Curate your email lists • Obtain email addresses through legitimate means
  • 5. Email marketing can’t compete with social media • Social media posts are controlled by algorithms • Email is a well established medium • Email and social media should be used in conjunction to get the best results
  • 6. People get too many emails, and yours will just get lost in the storm • 60 percent of consumers receive six or less emails per day • 40 percent of those receive less than three emails per day • You can send emails when your customers are likely to open them
  • 7. Unsubscribes are bad • Unsubscribes hone your email lists • Give recipients an easy and clear way to unsubscribe to avoid frustration • Unsubscribes can save you time and money • The customer is doing the work for you
  • 8. The bigger your email list, the better • You don’t want to email contacts who don’t engage with your content • Clean up your lists! • Conclusion: metrics are everything
  • 9. More images are better! • Be conservative with images • Balance images with text
  • 10. All emails have to be brand new • You can reuse old emails that have performed well in the past
  • 11. Thank you for joining us! A recording of this webinar will be posted at: resources.getitc.com/masters-of-marketing Henna Javed – AgencyBuzz Coordinator Twitter: @hennaITC