The Briefing Room with David Loshin and Embarcadero Live Webcast October 27, 2015 Watch the archive: https://bloorgroup.webex.com/bloorgroup/onstage/g.php?MTID=eea9877b71c653c499c809c5693eae8fe Data management teams face some tough challenges these days. Organizations need business-driven visibility that enables understanding and awareness of enterprise data assets – without worrying about definitions and change management. But with information architectures evolving into a hybrid mix of data objects and data services built over relational databases as well as big data stores, serving up accurately defined, reusable data can become a complex issue. Register for this episode of The Briefing Room to learn from veteran Analyst David Loshin as he explains the importance of agile, automated workflows in today’s enterprise. He’ll be briefed by Ron Huizenga of Embarcadero, who will discuss how his company’s ER/Studio suite approaches data modeling and management from a modern architecture standpoint. He will explain that unifying the way information is represented can not only eliminate the need for costly workarounds, but also foster collaboration between data architects, developers and business users. Visit InsideAnalysis.com for more information.

1. Grab some
coffee and
enjoy the
pre-­show
banter
before the
top of the
hour!

2. The Briefing Room
Agile, Automated, Aware: How to Model for Success

3. Twitter Tag: #briefr The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
@eric_kavanagh

4. Twitter Tag: #briefr The Briefing Room
Reveal the essential characteristics of enterprise
software, good and bad
Provide a forum for detailed analysis of today s innovative
technologies
Give vendors a chance to explain their product to savvy
analysts
Allow audience members to pose serious questions... and
get answers!
Mission

5. Twitter Tag: #briefr The Briefing Room
Topics
October: DATA MANAGEMENT
November: ANALYTICS
December: INNOVATORS

6. Twitter Tag: #briefr The Briefing Room
A Model for Success
Ø What’s Old Is New Again
Ø Modeling Envisions Solutions
Ø Serves as a Bridge to the Future

7. Twitter Tag: #briefr The Briefing Room
Analyst: David Loshin
David Loshin, president of Knowledge
Integrity, Inc., is a thought leader and
expert consultant in the areas of data
quality, master data management, and
business intelligence. David is the
author of numerous books and papers
on data management, including the
“Practitioner’s Guide to Data Quality
Improvement.” David is a frequent
speaker at conferences and in web
seminars. His best-selling book, “Master
Data Management,” has been endorsed
by data management industry leaders.
David can be reached at
loshin@knowledge-integrity.com, or at
(301) 754-6350.

8. Twitter Tag: #briefr The Briefing Room
Embarcadero
Embarcadero offers a wide variety of database management
and application development products
ER/Studio, its data architecture and modeling solution,
enables agile change management and a number of
automated tasks
ER/Studio includes an extensible business glossary and
metadata collaboration tools

9. Twitter Tag: #briefr The Briefing Room
Guest: Ron Huizenga
Ron Huizenga is the Senior Product
Manager for the Embarcadero ER/Studio
product family. Ron has over 30 years of
experience as an IT executive and
consultant in Enterprise Data
Architecture, Governance, Business
Process Reengineering and
Improvement, Program/Project
Management, Software Development
and Business Management.

10. EMBARCADERO
TECHNOLOGIES
EMBARCADERO
TECHNOLOGIES
Agile, Automated and Aware
How to Model for Success
Ron Huizenga
Senior Product Manger – ER/Studio

11. EMBARCADERO
TECHNOLOGIES
Agile
Overview
11

12. EMBARCADERO
TECHNOLOGIES
ER/Studio:
Agile
Change
Management
• Enable
“Agile
Data
Modeler”
• Change
Management
Center
– User
stories
/tasks
• Granular
repository
check-­‐out
&
check-­‐in
– Individual
objects
or
sets
of
objects
– Full
models/sub-­‐models
if
desired
• Change
records
at
check
in
(or
check
out)
– Can
be
associated
to
user
stories,
tasks
• SKll
fully
supports
named
releases,
branch
&
merge
as
well

13. EMBARCADERO
TECHNOLOGIES
ER/Studio:
Change
Management
Center
13

14. EMBARCADERO
TECHNOLOGIES
ER/Studio:
Change
Record
Details
14

15. EMBARCADERO
TECHNOLOGIES
Is
the
team
responsible
for
data
models
included
in
your
agile
process?
Data
team’s
inclusion
in
agile
process
incomplete
Yes,
completely
34%
Somewhat
58%
No
8%
Does
your
organizaKon
follow
an
agile
development
methodology?
Yes,
fully
16%
Yes,
somewhat
57%
No
27%

16. EMBARCADERO
TECHNOLOGIES
ER/Studio:
AutomaFon
• Reverse
engineering
• Metadata
interchange
• Naming
standards
• Compare
&
merge
• Forward
Engineering
• Macros
• Glossary
IntegraKon
16

17. EMBARCADERO
TECHNOLOGIES
ER/Studio:
Apply
Naming
Standards
• Can
invoke
with
other
wizards
– General
Physical
Model
– Compare
&
Merge
– XML
Schema
GeneraKon
– Model
ValidaKon
• Can
apply
to
model
or
sub-­‐model
at
any
Kme
• Either
DirecKon
• SelecKve
review/apply
• Enabled
by
loose
model
coupling
• Name
lockdown
(freeze
names)
17

18. EMBARCADERO
TECHNOLOGIES
ER/Studio:
AutomaFc
Naming
Standards
18
Real-­‐Kme
update
while
typing

19. EMBARCADERO
TECHNOLOGIES
19
ER/Studio:
Compare
and
Merge

20. EMBARCADERO
TECHNOLOGIES
ER/Studio:
NaFve
Big
Data
Support
• MongoDB
– Diagramming
– Reverse
&
Forward
Engineering
(JSON,
BSON)
– MongoDB
cerKficaKon
for
2.x
and
3.0
• CerKfied
for
HDP
2.1
– Forward
and
reverse
engineering
– Hive
DDL
9

21. EMBARCADERO
TECHNOLOGIES
ER/Studio:
Extended
NotaFon
for
MongoDB
21

22. EMBARCADERO
TECHNOLOGIES
• Powerful enterprise glossary, model & metadata collaboration
• Integrate key business terms and definitions with business systems
• View, store, and manage a single source of business definitions
• Attach business policies to daily workflows with contextual alerts and tips
ER/Studio:
Business
CollaboraFon
22

23. EMBARCADERO
TECHNOLOGIES
ER/Studio
Team
Server:
Glossaries
&
Terms
23

24. EMBARCADERO
TECHNOLOGIES
ER/Studio:
Glossary
IntegraFon
24

25. EMBARCADERO
TECHNOLOGIES
Database
Tools
PorMolio
25

26. EMBARCADERO
TECHNOLOGIES
Concluding
Remarks
• ER/Studio
provides
automaKon,
awareness
and
collaboraKon
– Agile
change
management
– Documents
“why”
and
“what”
for
the
changes
– Sharing
of
models
and
metadata
– Awareness
and
business
meaning
through
glossaries
• Agile
is
becoming
mainstream
– 73%
of
companies
use
agile
to
some
degree
– Only
16%
have
fully
embraced
it
• Crucial
stakeholders
aren’t
fully
involved
– Of
companies
using
Agile,
only
34%
fully
involve
data
modelers
– 58%
involve
them
somewhat
– 8%
exclude
them
enKrely
26

27. Twitter Tag: #briefr The Briefing Room
Perceptions & Questions
Analyst:
David Loshin

28. The
Modern
Modeling
Conundrum
David
Loshin
Knowledge
Integrity,
Inc.
loshin@knowledge-­‐integrity.com
Briefing
Room
–
October
27,
2015
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
28

29. When
Worlds
Collide…
• OrganizaKons
are
increasingly
impacted
by
conflicKng
approaches
to
data
management:
– Tabular
data
vs.
RDBMS
– RDBMS
vs.
NoSQL
– Big
Data
vs.
???
• ConflicKng
development
methodologies
are
are
also
impacKng
the
way
systems
are
designed
and
built
– TradiKonal
waterfall
vs.
Agile
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
29

30. Assessing
the
Modern
Data
Landscape
Enterprise
Data
Management
Legacy
OLTP
Plaporms
Mainframe
files
Heritage
RelaKonal
Systems
Sta/c
E/R
models
Emerging
Big
Data
NoSQL
and
HDFS
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
30

31. Transitions…
• The
trend
has
data
management
moving
from
staKc
to
dynamic
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
31
• Focus
on
fixed
structure
• Transform
on
write
• Single
source,
many
copies
• Issues
with
consistent
interpretaKon
with
many
users
• Allows
variant
structure
• Transform
on
read
• MulKple
sources,
limit
copies
• Issues
with
consistency
among
users
with
many
interpretaKons

32. Data
Management/Change
Management
• CompeKng
data
management
frameworks
and
compeKng
development
methodologies
are
championed
by
compeKng
generaKonal
schools
of
pracKce
• But
there
is
a
need
to
impose
data
management
best
pracKces
to
provide
– Unified
data
views
– Uniform
development
methodologies
• Layer
“agility”
over
enterprise
metadata
and
modeling
– Data
discovery
– Metadata
capture
and
management
– Support
for
naKve
data
representaKons
– “Aliased”
modeling
– Simplified
applicaKon
development
– PresentaKon
to
the
data
consumers
– Collabora/on
across
the
enterprise
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
32

33. Questions
for
Embarcadero
• Embarcadero
has
provided
data
modeling
and
metadata
management
tools
for
a
very
long
Kme.
What
do
you
see
as
the
main
differences
in
informaKon
design
and
modeling
between
1995
and
2015?
• How
has
the
Agile
methodology
influenced
the
ways
that
system
designers
work?
• There
is
clearly
a
much
greater
interest
and
apKtude
among
business
users
today
when
it
comes
to
data
uKlizaKon,
but
at
a
cost
of
increased
complexity
in
the
environment.
What
are
the
three
greatest
challenges
in
ensuring
consistency
in
data
interpretaKon?
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
33

34. Questions
for
Embarcadero
• MongoDB
is
probably
the
most
widely
used
example
of
NoSQL.
How
has
the
growing
interest
in
these
types
of
data
management
technologies
impacted
the
modeling
effort?
• What
do
you
see
as
being
the
next
challenges
in
big
data
integraKon
within
the
enterprise?
How
do
you
plan
to
address
these
challenges?
• Please
elaborate
on
how
your
products
supplement
an
enterprise
data
governance
program.
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
34

35. Questions
&
Suggestions
• www.knowledge-­‐integrity.com
• www.dataqualitybook.com
• www.decisionworx.com
• If
you
have
quesKons,
comments,
or
suggesKons,
please
contact
me
David
Loshin
301-­‐754-­‐6350
loshin@knowledge-­‐integrity.com
©
2015
Knowledge
Integrity,
Inc
loshin@knowledge-­‐integrity.com
(301)
754-­‐6350
35

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Upcoming Topics
www.insideanalysis.com
October: DATA MANAGEMENT
November: ANALYTICS
December: INNOVATORS

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THANK YOU
for your
ATTENTION!
Some images provided courtesy of Wikimedia Commons
and https://www.facebook.com/techinsider/videos/426968527501509/