24. Identify top communities Key network hubs to listen to & engage with Marketing Facts Marketingfacts.nl The most influential platform for interactive marketing - hosts 170 guest bloggers who write around marketing & online social media. There are a number of key influencers in that blogger list and thousands of other blogs reference articles from it or link directly to it. Frankwatching Frankwatching.com Frankwatching is another platform site that hosts 85 guest bloggers. It brings news and opinion on digital trends. It has a particular focus on trend watching so is a perfect platform to engage with around Visual Networking. Again, some of the biggest influencers are contributing to the news. The Dutch Cowboys Dutchcowboys.nl Dutchcowgirls.nl The Dutch Cowboys is one of the largest relevant hubs we identified. It’s a collaboration of 60 influential bloggers talking about gadgets, technology, social media and the internet. They have a counterpart, aimed specifically at girls called the Dutch Cowgirls. It has a huge reach which seems to not only span the influencer and technology professionals crowd but also has wider consumer appeal too.
25. Identify top influencers ……and engage with them Erwin Blom thecrowds.nl/ erwinblom.nl/ Erwin is an influential blogger who used to run a digital department of a major Dutch TV channel. He is one of the 3 founders of ‘The Crowds’, a social media hub and blog. He also blogs frequently for the influential hub ‘Marketing Facts’ and is referenced a lot in articles on Webwereld. Has a particular interest in developments in digital TV & technology innovation. With this interest and his authority in influential circles he would be a key person to engage. Erno Hannink ernohannink.nl enthousiasmeren.nl bizblogmeeting.ning.com/ socialmediaevent.ning.com/ A consultant who helps companies use the internet to reach new customers. He co-runs two social networks which are real world events – Biz Blog Meeting and Social Media Event. Erno is a key influencer, his blogs have a very high ranking and thousands of other bloggers have referenced his articles. He also has a particular interest in video and online – he has done presentations to companies about video and has discussed video and the video social networking site Seesmic on his blog. Ronnie Overgoor ronnieovergoor.blogspot.com/ linkedin.com/in/ronnieovergoor Internet entrepreneur and consultant for brands and digital agencies. Ronnie has a weekly talk show on Dutch TV show Pitch talk which focuses on innovation in internet technology. He is also one of the Blueshots TV founders. He is interested in and discusses online video and social networking on his blog. We think he is an ‘influencer of the influencers’ – his audience is big brands and digital agencies, who he consults to and who would be likely to watch the TV shows he features in.
43. Internal Social NetworkingFacebook for the Enterprise Community/Group access, management Unified Profile Professional Personal Expertise Location Social Bookmarking Presence Click-to-Dial/Chat Integrated Discussions
45. Internal Discussion ForumsCollaboration on strategic business priorities 17x increase of users 1754 categories 4045 Forums 25,331 Threads 79,306 Messages 43,185 Users
46. CVision: sharing ideas through video Cisco’s own You Tube 50% Q/Q growth in content 58,000+ users 130,000 video, picture, audio uploads 0.46 M videos watched
53. Learnings to date It may be harder & take longer than you expect Experimentation Openness, honesty, willingness to take on tough topics Authenticity “What’s in it for me?” Value Exchange Traditional business ruleshave not been suspended Governance, Metrics Employees are great amplifiers; inspire & guide them Make it part of BAU
54. HR gets into the act… A Single Tweet is Heard Cisco’s Response
