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THE SYSTEM 1
CHALLENGE
UNCONSCIOUS
DECISIONS
BIASES &
HEURISTICS
COGNITIVE
LIMITATIONS
INSUFFICIENT
SELF-REPORT
THE SYSTEM 1 NEEDS
ASSESSMENT OF
THE UNCONSCIOUS CONSUMER
THAT IS:
Validated
Reliable
Available
What do they see? What do they miss?
How do they respond? Are they aroused?
Too easy or complex? Do they learn?
What drives their preference & choice?
Easy & intuitive interface
www.NeuronsInc.com
Thomas Zoëga Ramsøy
PhD in Neurobiology
CEO & Founder
thomas@NeuronsInc.com

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Insight Innovation Challenge: Understanding & Leveraging Unconscious Decisions by Thomas Zoëga Ramsøy of Neurons Inc. - Presented at the Insight Innovation eXchange North America 2013