Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
1. Patrick Colabucci Director, Global Studies and International Programs
UCLA Extension
Maggie Li Digital Marketing Associate
International Education Advantage, LLC
Ophelia Lee Director
Maxway Education
Market Intelligence
China: Do WeChat?
7th Annual Conference
December 2-5, 2015 Hollywood, FL
3. Just how big is China?
How do you decide which cities to market/recruit in?
How do schools’ recruiters know which of these cities have an interest in education?
Country Number of cities with 1,000,000 people
U.S 10
Japan 11
Brazil 17
India 40
China 160
4. Just how big is China?
Country Number of Internet Users
U.S 280 million
Japan 109 million
Brazil 107 million
India 240 million
China 640 million
How do US universities get their content in front of the right people out of
this 640,000,000?
6. Perspective
• Facts
• Anecdotal evidence
• Stories in the news
• Surveys or focus groups from students on campus
• Open Doors data
• ICEF/WES/INTEAD reports
8. intead.com
Agenda
1. A little bit about me – the international
student experience
2. Insights in recruiting in China
3. Research data
4. Tips in Chinese culture
5. Chinese social media
24. intead.com
Industry Insights
Mobile App
For more information, please contact
Ben Waxman, COO & co-founder: bwaxman@intead.com
e-Books
For more information, please contact
Ben Waxman, CEO & co-founder: bwaxman@intead.com
Many Resources on Intead.com
27. About Maxway
Based in Hong Kong
Serve Great China
1Location
Over 10 years Professional
Consulting Service
2 History
HKACE ISO 9001 AIRCTop 10
Customer Service
Excellence Award
in Hong Kong
ISO9001 Quality
Management by
International
Standard
Organization
Maxway
Education
Accredited by
AIRC
29. 2015 US Open Doors Report
CHINA
31%
INDI
A
14%
CANADA
3%
MEXICO
2%
BRAZIL
2%
SAUDIA ARABIA
6%
SOUTH KOREA
6%
TAIWAN
2%VIETNAM
2%
JAPAN
2%
31% of International Students come from China
(304,040 Chinese students in 2014/15)
Source: 2015 US Open Doors Data by IEE
30. 2006-15 Chinese Students Growth Graphic
China ends One Child Policy and
allows two in Oct. 2015
Source: 2015 US Open Doors Data by IEE
31. 2010-15 Chinese Students for UG/PG
UG Students
PG Students
Source: 2015 US Open Doors Data by IEE
32. Oversea Study Destination
27%U.S. is
the First Choice
for Chinese Students
Source: 2015 China Students Study Abroad Preference Survey
33. Students Application Percentage
32%Apply for Senior
HS Schools
23%+10%Apply for College
Bachelor Degree
Source: 2015 China Students Study Abroad Preference Survey
34. The Role of Agency
85%Would like to
apply for schools
via Agency
Source: 2015 China Students Study Abroad Preference Survey
41. Wechat Data
62.7%
Connection
Have over 50
wechat friends
55.2%
Frequency
Open wechat app
more than 10
times daily
73.4%
Broadcasting
Followup wechat
company
accounts
86.2%
Young Group
Are under the age
of 36
42. Wechat Impact on Education News
30.61%
via Social Media-Wechat
28.18%
Via Education Webpage
26.36%
Via Seminars/Expos
25.15%
Via Agency
52. Maxway Wechat Platform
Sample Text.
Information
Broadcasting
Websites
Service
Materials
Download
Customer
Service
Events
Organization
Follow-up
Service
Assist
Schools
Reach
Millions of
Students &
Parents
53. Contact Us
留学咨询网 Study Abroad
Tel :400-6262990(Mainland China)
852-2110 3342(Hong Kong)
Web:www.MyFindSchools.net
Mail :olee@maxway-edu.net
51留学网(liuxue_51)