The Integra Network and the future of Integra : trends and policies

CONFERENCE INTEGRA
CONFERENCE INTEGRA

EIGSI, La Rochelle, 23 May 2013 23 May 2013
EIGSI, La Rochelle,
The Integra Network and the future of Integra futureand policies
The Integra Network and the : trends of Integra : trends and policies

Paulo Matos Martins,
ISEL

CONFERENCE INTEGRA
EIGSI, La Rochelle, 23 May 2013
The Integra Network and the future of Integra : trends and policies

Table of contents

 INTEGRA Concept
 INTEGRA Members
 INTEGRA Targets
 INTEGRA Services & Tools for the Citizens and Visitors
 INTEGRA Services & Tools only for members
 The Future of INTEGRA

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INTEGRA Concept: “travel made easy”

 Created to bridge transport and tourist world and
to cooperate with existing information systems;

 Providing to travellers dedicated and adequate information;
 Ensuring quality and standardised information ;
 Based on inclusive approaches & strategies
 Bringing a holistic and systematic vision and approach.

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Assists travelers in all stages of the journey:
Travel
preparation

During the
trip

How?

Back Home

We will discuss that today!

INTEGRA Concept

INTEGRA Portal

INTEGRA Framework ?
INTEGRA Initiative ?
INTEGRA Network ?

INTEGRA Association ?

INTEGRA Consortium ?

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INTEGRA Members
Type of Entity
City or Region
Transport entities
Electric Mobility
entities
Technological
entities
Tourism entity
Universities and
R&D entities
Supporting
entities
Total

Belgium

France

Portugal

Spain

1

15
1

9
2

12
1

Uk
1

Total
35
4

1

1

1

2

3

2
1

2

20

2

1
1

1

1

16

13

 50 Entities and 1 Supporting Entity at the 15th of May

1

51

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The on-line Map & the Report

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INTEGRA Targets

YOU as the Supply Side of Transport, Travel and Activities
Cities & Regions

Transport Entities

Tourism Entities

Supporting Entities

Electric Mobility
Entities

Technological
Entities

Universities and
R&D Entities

Other Entities &
Associations

All European Citizens and Visitors as our Demand

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Advantages of becoming a Member

 Better visibility to your organisation, city, region & country:

 Use INTEGRA services & tools to better serve your Customers
 Chance to work in a diverse network,
interacting with travel demand
 Benefit of our global framework and
join the development of tools
 Peer-to-peer networking for members

 European projects & business opportunities

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Our focus is
PEOPLE

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INTEGRA Services & Tools for the Citizens & Visitors

1. The Portal
2. INTEGRA Social Network
3. The presence in the Social Networks
4. The FAQ’s service
 INTEGRA Mobile Apps
 Other...

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1. The Portal

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2. INTEGRA Social Network

A query

One user’s
trips

Each user describes his own trips.
All users can query and rate several items.
This is Demand data ...

Results

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3. INTEGRA at the Social Networks (Fb / Twitter / ...)
A country approach with common strategies …
PT

FR
UK

ES

+BE
soon
Go to FAQ’s application

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4. INTEGRA FAQ’s service as a Facebook tool
Choose
country

Choose
city/region

Choose
mode

To be
launched
in July

If you choose the Aerobus, 24h tickets cost
€ 3.50 for adults and € 2 for children (4-10
years) and one-way tickets/back € 5.50 for
adults and € 3 for children. If you choose the
regular service of Carris the ticket prices can be
found in the question about tariffs.
See more

The 24h ticket can be purchased on board or
at the Tourism Office in the public area of
Lisbon Airport Arrivals. The ticket is valid for
24 hours on the Aerobus network. The oneway tickets / back can only be purchased on
board.
More info: Yellow Bus Carris

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The inside of

INTEGRA
World

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INTEGRA Services & Tools only for members










Networking
Branding
Benchmarking
Standards & related best practices
Repository of terms & Glossaries
Data & resources sharing
Developments & Use Cases
INTEGRA Labs research challenges

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The web site of the
INTEGRA
Consortium/
Association
Two levels of menus
Login for members

Additional options only
for members
Also lots of details for
the the interested
public

To be
launched
in July

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The web site of the
INTEGRA
Association
The first level of menus

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Two examples of second level menus

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The dedicated web site to the INTEGRA Labs

To be
launched in
September

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Some reflexions about

The Future of INTEGRA

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Do we need Revenues?

 INTEGRA is a non-profitable European
Entity, with no profitable goals ...
 This does not mean that INTEGRA
should not have revenues …

 Revenues are necessary to ensure our independence
and autonomy …
 Revenues are needed to cover our fixed costs in each
country …
 Revenues are needed to help financing our actions
and developments …

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How can we obtain Revenues?

Business Model (still open - ideas)
1. Base structure in each country can be supported
by low cost flat rates:
 Between 100/200 members, all paying a small annual
fee ...
 To face local fixed costs and general expenses.

2. INTEGRA Research & Developments:
 Supported by R&D applications/projects;


What is the value of a network with 50 members (for the
moment), from several backgrounds, in 5 different EU countries?

 Supported by Integra funding

(like crowd funding,
only for members, with property rights guaranteed).

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3. Peer agreements sponsored by
INTEGRA or within INTEGRA
framework
4. Advertising in INTEGRA tools & services
5. Development of profitable shared instruments
with members, like web pages linked directly to
INTEGRA tools

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6. Selling of data (only) for profitable
uses by third parties, like smart
phone applications ...
7. Crowd funding for open data initiatives to
implement global improvements

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What must be our future strategies?

 Develop local strategies in each country;
 Network targets > 100 members / 200
members …
 Alliances and cooperation with other
initiatives, like Spain & Portugal CiViNet
Network

 On November we will have the 1st INTEGRA PT
conference, held in Lisbon … you are all invited
 We expect to have the INTEGRA PT Association
effectively working during 2014

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Next time ask first to

INTEGRA

Merci pour votre attention!

Thank you for your attention!

Gracias por su atención!
Obrigado pela sua atenção!
Source: Do The Right Mix

Did you pick
the right transport?

My Contacts:
paulo.martins@integra-travel.eu
paulo.martins@dec.isel.pt

The Integra Network and the future of Integra : trends and policies

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