Personal Branding: How to Tell Your Story Online

•

26 likes•8,731 views

You can’t be modest; there’s a difference between bragging, and recognizing the unique qualities that make you interesting and noteworthy. Personal branding is as important as ever as our lives become more intertwined with the web and social media everyday. Learn how to brand yourself in this deck by Sarah Hodges, cofounder of Intelligent.ly and Head of Marketing at Smarterer. Learn more from the experts by visiting http://intelligent.ly/learn

Career Business Technology

presents
Personal Branding:
Tell Your Story Online
Sarah Hodges
@Hodges

Personal Branding:
How to Tell Your
Story Online
@hodges

Data
Hound
Startup
Hugger
Peruvian
Grub
Aficionado
BOLD
Marketer

“The cool thing is, you get to choose how
people view you. As long as your actions
constantly and consistently match your
positioning, you can determine the immediate
and direct connection people make when
they see, hear, or think about you.”
- Dharmesh Shah, CTO, HubSpot

#measure
What are you
passionate
about?
Who else
shares your
passion?
What are they
talking about?
Who are they
talking to?
Where are
they talking?
Join the
conversation!

“Eliminate the things that don't matter,
that you're never going to get better at
or that you're already good at. What's left
are the places where you have the
opportunity to change your position in
the market.”
Seth Godin
The Best Marketer On Earth

POSITIONING
Sarah Hodges is passionate startup advocate and bold data-driven
marketer, who plays to win.
ONE WORD BOLD
SKILLS
• Community building
• Data-driven marketing
• Strategic acumen
PERSONALITY
• Sparkly
• Passionate
• Tenacious
STORIES
• I founded Intelligent.ly because I wanted to let other people
experience the support and generosity I’ve received from our
startup ecosystem.
• I joined the Smarterer team because I am passionate about big
ideas that have the power to transform industries.
PROOFS
• Leveraged data to inform marketing strategies that helped the
RunKeeper team grow to a community of over 10M users.
• Co-founded Intelligent.ly, a community that connects startups with
experts to learn, to win.
Elements of the totally awesome Holland-Mark (@hollandmark)
One Simple Thing™ Framework…altered a bit!

it’s okay to
be the first
one to the
party

Course Title
Course Title
INSTRUCTOR NAME

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Personal Branding: How to Tell Your Story Online

1. presents Personal Branding: Tell Your Story Online Sarah Hodges @Hodges

2. Personal Branding: How to Tell Your Story Online @hodges

4. Data Hound Startup Hugger Peruvian Grub Aficionado BOLD Marketer

5. “The cool thing is, you get to choose how people view you. As long as your actions constantly and consistently match your positioning, you can determine the immediate and direct connection people make when they see, hear, or think about you.” - Dharmesh Shah, CTO, HubSpot

6. peter boyce @badboyboyce

9. LURK

10. #measure What are you passionate about? Who else shares your passion? What are they talking about? Who are they talking to? Where are they talking? Join the conversation!

11. what makes you different?

12. “Eliminate the things that don't matter, that you're never going to get better at or that you're already good at. What's left are the places where you have the opportunity to change your position in the market.” Seth Godin The Best Marketer On Earth

13. exercise

14. POSITIONING Sarah Hodges is passionate startup advocate and bold data-driven marketer, who plays to win. ONE WORD BOLD SKILLS • Community building • Data-driven marketing • Strategic acumen PERSONALITY • Sparkly • Passionate • Tenacious STORIES • I founded Intelligent.ly because I wanted to let other people experience the support and generosity I’ve received from our startup ecosystem. • I joined the Smarterer team because I am passionate about big ideas that have the power to transform industries. PROOFS • Leveraged data to inform marketing strategies that helped the RunKeeper team grow to a community of over 10M users. • Co-founded Intelligent.ly, a community that connects startups with experts to learn, to win. Elements of the totally awesome Holland-Mark (@hollandmark) One Simple Thing™ Framework…altered a bit!

15. create a blueprint for your brand

16. it’s okay to be the first one to the party

17. promote yourself

18. • Personal, professional or a blend – take a stance! • Choose your voice • Leverage your cover photo & background • Include relevant keywords and hashtags for search • Link to the site that best represents your brand

19. the first thing people see skills pay the bills: look for skills that are trending and growing to optimize your profile for SEO

20. you have time to blog

21. you can be famous too

22. give yourself a grade

23. don’t be afraid of re-branding

24. GOT BRAND? @hodges

25. Course Title Course Title INSTRUCTOR NAME

Editor's Notes

Personal branding class at Intelligent.ly (www.intelligent.ly)Instructor: Sarah Hodges (@hodges)You can’t be modest; there’s a difference between bragging, and recognizing the unique qualities that make you interesting and noteworthy.
Advice from Dharmesh Shah (@dharmesh) CTO of HubSpot about personal brandingThe One Word That Can Catapult Your Careerhttp://www.linkedin.com/today/post/article/20130709161410-658789-the-one-word-that-can-catapult-your-career?utm_source=facebook&utm_medium=social&utm_content=744970www.intelligent.ly
Personal Branding statistics from Glen Llopis at ForbesEveryone thinks they’re taking the time to establish a brand. No one really is. www.intelligent.ly
Your digital footprint is just one extension of your personal brand, but it’s perhaps the most important. How many of you “know” someone from Twitter who you’ve never actually met in person? Our social profiles are a rich web of information about who we are and what we know. I looked at many of your LinkedIn profiles tonight to learn more about you before class!Photo Credit: <a href="http://www.flickr.com/photos/77512969@N00/2388061467/">Photon™</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
Personal Brand Examples: Richard Brandon, Steve Jobs, Seth GodinWhat does “personal brand” really mean? What words come to mind when you think each of these individuals?www.intelligent.ly
Strong personal brands are just relegated to celebrities. Peter Boyce’s personal brand = “exceptional execution”www.intelligent.ly
Why does personal branding? Here’s a simple use case to walk you through why it matters. Helps you create relationships, establish yourself as a thought leader, open the door to new job opportunities. www.intelligent.ly
Personal branding www.intelligent.ly
Personal branding www.intelligent.lyBrainstorm all the words that could describe your personal brand. Now think strategically – where can you carve out a niche for yourself?Which words best align with your professional goals? Which words will help you build relationships with the people you want to know personally and professionally. Threewords.me
Personal branding www.intelligent.ly
Research the personal brands of other people you admire, who have traction where you’d like to be known. What tone do they take? What do they right about? Who do they engage with? How? Conduct competitive analysis, just as you would for any company.
Map out all the channels you could take part inFigure out which channels will give you the best exposure to the people you are trying to reachNot sure how to know? Listen and see if people like you are having conversations on each channel. Personal branding www.intelligent.ly
It’s okay to carve out an identity early on a new platform – in fact, it can help you get traction! Personal branding www.intelligent.ly
Personal branding www.intelligent.lyBe strategic about keywords, but make sure to weave your personality and voice into everything you do.
Personal branding www.intelligent.ly
Personal branding www.intelligent.ly
Creating content in your voice that relates to your area of expertise is an important element of growing your personal brand. Personal branding www.intelligent.ly
If you’ve followed all these steps to build your personal brand, you’ll become a go-to when someone thinks about your space and the keywords you’ve targeted with your brand. The phone won’t stop ringing with media inquiries  Seriously though…follow HARO, engage with reporters in your space over Twitter, email, etc. to start to carve out opportunities for yourself. Personal branding www.intelligent.lyPhoto Credit: <a href="http://www.flickr.com/photos/69101558@N00/2718491133/">Sërch</a> via <a href="http://compfight.com">Compfight</a> <a href="http://www.flickr.com/help/general/#147">cc</a>
Personal branding www.intelligent.ly
Personal branding www.intelligent.ly
Personal branding www.intelligent.ly

Personal Branding: How to Tell Your Story Online

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Editor's Notes