18. The buyer
The seller
Cost of distribution
Go-to-market strategy
Core business metrics
The business model
The price
Customer support
Customer success
Shipping
Software development
The role of UX
Billing cycle
40. Sales first – work out what we can sell, and then try build it.
Different types of companies
Marketing first – work out what creates buzz and then try build it.
Technology first – create something new, and then try to sell it.
41. – solve a real problem with a great product.Product first
42. Product first
It’s not just what you do first, it’s what you put first.
It’s the lens through which you see all your problems.
43. Three mega trends have enabled product first
companies to grow so rapidly
51. 0 200 400 600
Energy Financials Healthcare Industrials IT
ExxonMobil
GeneralElectric
Microsoft
Gazprom
Citigroup
BankofAmerica
RoyalDutchShell
BP
HSBC
Pfizer
Largest listed companies in the world (in $BN)
Sept2006
Source:Bloomberg
52. 0 200 400 600
Apple
Alphabet
Microsoft
Facebook
Amazon
BerkshireHathaway
ExxonMobil
Johnson&Johnson
GeneralElectric
Tencent
Sept2016
Largest listed companies in the world (in $BN)
0 200 400 600
ExxonMobil
GeneralElectric
Microsoft
Gazprom
Citigroup
BankofAmerica
RoyalDutchShell
BP
HSBC
Pfizer
Sept2006
Energy Financials Healthcare Industrials IT
Source:Bloomberg
59. Companies today can be started for near $0 and
distributed to an ever expanding market that
will happily adopt and evangelise the product.
What’s new about now?
65. What does the future look like because of us
What are we here to do
What specific outcomes are we aiming for
What is our plan to get there
What means are we using
What are we
doing day to day
Vision
Mission
Goals
Strategies
Tactics
Activities
74. 3
You must be ruthless when focusing on product work
75. ALL
OF THE TIME
MOST
OF THE TIME
SOME
OF THE TIME
VERY LITTLE
OF THE TIME
FEW
OF THE PEOPLE
SOME
OF THE PEOPLE
MOST
OF THE PEOPLE
ALL
OF THE PEOPLE
Track Time
SMS Alert
Enter Milestones
Search for Files
Search for People
Use Calendar
Import ICS
Setup Time Tracker
Post Message / Reply
Create Project
Add / Complete Tasks
View Dash
Schedule Meeting
Add Team / Company
Archive Project
Change Permissions
Account Settings
Edit Project
Merge Projects
76. ALL
OF THE TIME
MOST
OF THE TIME
SOME
OF THE TIME
VERY LITTLE
OF THE TIME
FEW
OF THE PEOPLE
SOME
OF THE PEOPLE
MOST
OF THE PEOPLE
ALL
OF THE PEOPLE
Track Time Enter Milestones
Search for Files
Search for People
View Dash
Schedule Meeting
Add Team / Company
Archive Project
Change Permissions
!
Kill any features that few people are using very little
!
!
!
!
77. This is the core of our strategy.
It’s hard work.
It’s meaningful work.
It works.
78. When a good org is mature,
there’s not a lot of work here.
We need to stay way out of here.
Avoid snacking on low impact, low effort work
This is the core of our strategy.
It’s hard work.
It’s meaningful work.
It works.
90. Have a strong vision
Keep a feasible, desirable, and viable product
Ruthlessly focus your product work
Capture the value you create
Measure your business
Be
patient