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Internet marketing India | SEM Expert | SEO Consultant Delhi
1. Internet Marketing
Internet Marketing
SEO
Off Page
On Page
SMM
SMO
Display
Ads
SEM
PPC
Display
Ads
Content
Articles
Blog
News
Email
Organic Internet
Marketing
Inorganic Internet
Marketing
2. Internet Marketing
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Online advertising, also called Internet advertising, uses the Internet to deliver promotional
marketing messages to consumers. It includes email marketing, search engine marketing,
social media marketing, many types of display advertising (including web banner
advertising), and mobile advertising. Like other advertising media, online advertising
frequently involves both a publisher, who integrates advertisements into its online content,
and an advertiser, who provides the advertisements to be displayed on the publisher's
content. Other potential participants include advertising agencies who help generate and
place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and
advertising affiliates who do independent promotional work for the advertiser.
Online advertising is a large business and is growing rapidly. In 2011, Internet advertising
revenues in the United States surpassed those of cable television and nearly exceeded those
of broadcast television.[1]:19 In 2012, Internet advertising revenues in the United States
totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011.
3. Search Engine Optimization
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search
engine's "natural" or un-paid ("organic")
search results. In general, the earlier (or
higher ranked on the search results
page), and more frequently a site
appears in the search results list, the
more visitors it will receive from the
search engine's users. SEO may target
different kinds of search, including
image search, local search, video search,
academic search,[1] news search and
industry-specific vertical search engines.
4. Social Media Marketing
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Social media marketing programs usually center on
efforts to create content that attracts attention and
encourages readers to share it with their social
networks. The resulting electronic word of mouth
(eWoM) refers to any statement consumers share via
the Internet (e.g., web sites, social networks, instant
messages, news feeds) about an event, product,
service, brand or company.[2] When the underlying
message spreads from user to user and presumably
resonates because it appears to come from a
trusted, third-party source, as opposed to the brand
or company itself,[3] this form of marketing results
in earned media rather than paid media.
5. Email Marketing
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Electronic marketing is directly marketing a commercial
message to a group of people using email. In its broadest
sense, every email sent to a potential or current customer
could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales
or donations, and is meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either sold
lists or current customer database. Broadly, the term is
usually used to refer to:
Sending email messages with the purpose of
enhancing the relationship of a merchant with its
current or previous customers, to encourage
customer loyalty and repeat business.
6. Content Marketing
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Content marketing is any marketing format
that involves the creation and sharing of
media and publishing content in order to
acquire customers. This information can be
presented in a variety of formats, including
news, video, white papers, e-books,
infographics, case studies, how-to guides,
question and answer articles, photos, etc.
Content marketing creates interest in a
product through educational or
informative material. Successful content
marketing relies on providing "consistent,
high-quality content that solves people's
problems".
7. Search Engine Marketing
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) through optimization and advertising.[1] SEM
may use search engine optimization (SEO), which adjusts
or rewrites website content to achieve a higher ranking in
search engine results pages, or use pay per click listings.
SEM is the wider discipline that incorporates SEO. SEM
includes both paid search results (using tools like Google
Adwords or Bing Ads, formerly known as Microsoft
adCenter) and organic search results (SEO). SEM uses
paid advertising with AdWords or Bing Ads, pay per click,
article submissions, advertising and making sure SEO has
been done.
8. Pay Per Click
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Pay per click (PPC) (also called cost
per click) is an internet advertising
model used to direct traffic to
websites, in which advertisers pay
the publisher (typically a website
owner) when the ad is clicked. It is
defined simply as “the amount
spent to get an advertisement
clicked.”With search engines,
advertisers typically bid on
keyword phrases relevant to their
target market. Content sites
commonly charge a fixed price per
click rather than use a bidding
system.
9. Cost per Impression
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Cost per impression, often
abbreviated CPI, is a term used in
online advertising and marketing
related to web traffic.[1] It refers to
the cost of internet marketing or
email advertising campaigns where
advertisers pay each time an ad is
displayed. Specifically, it is the cost
or expense incurred for marketing
potential customers who view the
advertisement(s).
10. Display Advertising
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
Display advertising is a type of
advertising that typically contains text
(i.e., copy), logos, photographs or other
images, location maps, and similar
items. In periodicals, display advertising
can appear on the same page as, or on
the page adjacent to, general editorial
content. In contrast, classified
advertising generally appears in a
distinct section, was traditionally text-
only, and was available in a limited
selection of typefaces. Image Source:
http://www.majon.com/images/mcdo
nalds300x250.gif
11. Contact US
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2, Gurgaon 122002 India
+91 7838778807 +91-124-4222281
info@cyberworx.in http://www.cyberworx.in
CyberWorx Technologies (P) LTD.
354, Second Floor, Udyog Vihar Phase 2,
Gurgaon 122002 India
+91 7838778807
+91-124-4222281
Email : info@cyberworx.in
http://www.cyberworx.in