Google AdWords is a robust marketing service with plenty of features and numerous changes. In order to run a successful campaign on Google AdWords, there are a lot of things you should know and understand before getting started. I decided to put together a list of 3 simple Google AdWords mistakes that you definitely want to avoid as you build your campaign. Google AdWords Mistakes to Avoid: 1 - Search Network with Display Select - The default selection for ad networks is search network with display select, which runs on a combination of the search network and display network. You want to avoid this setting because it makes it more difficult to manage your campaigns. 2 - No Conversion Tracking or Campaign Tracking - You need to be optimizing for your Key Performance Indicator and you want to set that up as a conversion. Campaign tracking into Google Analytics helps you uncover more insights about your campaign so you can optimize it. 3 - Only Bidding on Broad Match Keywords - You should use a mix of modified broad match keywords and exact match keywords rather than targeting broad match keywords, which can lead to a lot of wasted spend within your campaign.