This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.

1. Website Marketing
START YOUR SALES DRIVE TODAY

2. WHAT IS SEARCH
AND WHY DOES
MY BUSINESS NEED IT?

3. The Number One Search Engine
The Other Two

4. The Growth of Search
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)

5. How Does a Search Engine Work?
On Page signals
PageRank
Anchor text
Social signals
etc …
The
Algorithm
Search quality raters

6. Only 18% of Clicks Go Here

7. 82% Go Here

8. How Users Click Search Results

9. Search Engine Ranking Factors

10. Local Search Engine Ranking Factors
Place Page Signals (incl. proximity)
6.1
6.3
8.3
Citation Signals
19.6
Link Signals
10.3
14.4
On-Page Signals
16.0
18.8
Review Signals
Social Signals
Behavioral / Mobile Signals
Personalization

11. “Search is dramatically changing
right before our eyes”

12. Web Marketing is Becoming
Brand Dominated

13. Google’s Preference for Brands is Everywhere

14. Time To Change
BUY/TRADE LINKS
ATTRACT LINKS
STUFF KEYWORDS
TARGET CONCEPTS
COUNT FOLLOWERS
BUILD FOLLOWING
SPIN ARTICLES
SHOW EXPERTISE
BUY-A-NAME
MAKE A NAME
FAKE LOCALLY
THINK LOCALLY
IT’S TIME TO THINK LIKE A BRAND

15. What do you hope to
achieve?

16. Consider your audience
Make it usable
Make it pleasurable
Make it meaningful

17. Tell Your Brand Story

18. Want to Win on the Web?
Become a Brand People Know,
Trust, and Share

19. THIS IS WHERE
SOCIAL MEDIA HELPS

20. Social Media Networks at Scale
(25mm+ monthly active users)
343mm
1.1B+
130mm
33mm
250mm
50mm
225mm
25mm
517mm
70mm
170mm
87mm
25mm
1B
48mm

21. Social Networks for Personalised Rankings
Create Share-Worthy
Content
Win the Internet
Share Socially
More Searchers Biased
to Seeing Your Stuff
Earn Rankings
Boost
Network Amplification
Grows Reach
Get Natural Links
through Visibility
Earn More Social
Followers
Growing your social network and sharing socially creates
a virtuous cycle of marketing/influence.

22. 5 Major Ways Social Can Contribute to SEO,
Links & Overall Inbound Marketing
#1: Discover the Right Content to Create
#2: Share your Content with an Audience that will Spread it
#3: Build Relationships with the Right Influencers
#4: Acquire Direct Links and Co-Citation References
#5: Conduct Indirect Brand Building Leading to Positive, 2nd-Order Effects

23. “Webmasters can improve the rank
of their sites by creating high
quality sites that users will want to
use and share”
Google

24. In 2013 SEO is This
ON-PAGE
SEO
VIDEO
CONTENT
MARKETING
SITE
SPEED
CONTENT
STRATEGY
LINK
BUILDING
UX
MOBILE

25. Great Content + SEO + Social Really Works.
Great
Content
+
SEO
Friendly
+
Social
Sharing
+
Link
Building
=
Higher
Rankings
More
Followers
More
Readers
=
Virtuous Cycle of
Inbound Marketing!
More
Influence

27. Getting the Basics Right Still Matters
Start with a strong base, then
work your way up.

28. What Matters in a Link?
URL
(the link target)
Rel=“Nofollow”
(a tag that indicates search engines
shouldn’t trust/count this link)
<p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s
Website </a> is a good resource for those seeking to learn
more about search engine optimization.</p>
Anchor text
(tells the engine what
this link is about)
Surrounding Text
(may provide context on the
link’s relevance)
All of these elements are good to understand when thinking about links

29. LINK BUILDING
BRIDGES THE GAP
BETWEEN CONTENT
AND WEBMASTER.

30. But is Nearly Useless By Itself

31. CRO is a Critical Practice
Social sites like
Twitter, Facebook, Goo
gle+ and LinkedIn etc.
Also blogging and video
Building Trust is
important if you want
the user to purchase
Customer purchases and will
remember your brand
meaning direct traffic

32. How Will You Get Visitors Into Your Funnel?
Branding/Awareness
Email
Mailing Address
Free Trial
Retargeting
Social Auth
Phone Number

33. Link: http://bit.ly/mozfutureofseo

34. Link: http://bit.ly/mozfutureofseo

35. Every One of These Marketing Tactics
News/Media/PR
SEO
Email
Research/White Papers
Blogs + Blogging
Infographics
Comment Marketing
Social Networks
Online Video
Forums
INBOUND MARKETING!
(AKA all the “free” traffic sources)
Local Portals
Webinars
Word of Mouth
Social Bookmarking
Direct/Referring Links
Podcasting
Type-In Traffic
Q+A Sites
Helps Every Other One

36. You Must Become a Hub for Great
Content in Your Niche
Answers on Q+A
sites reference its
resources
Referenced by
industry blogs
Site that offers:
• Unique Research
Forum discussions
link to its pages
Links are Tweeted
Liked/Shared
on Facebook
• Informed Opinions
• News/Trend Analysis
• Multimedia Content
• Authentic Expert Contributors
Mentioned in
news publications
People email links
to each other
• Quality Discussion/Interaction
Cited at conferences
+ events
Sometimes, a single piece of content or just a few, can yield these results but, more
often, it takes dozens to hundreds of attempts to become a resource hub.

37. I Want to Invest in Multiple Channels at Once
Higher Conversion
Rate
Higher Organic
Search Rankings
More Direct &
Bookmarking Traffic
More Long Tail
SEO
CONTENT!
Bigger Fanbase &
Community
More Brand
Visibility
Stronger Social
Following
More Referring Links
Content, by its very nature, creates multi-channel marketing opportunities and wins.

38. Web Marketing is a Long Term Investment
Link: http://bit.ly/mozfutureofseo

39. Can Cater For All Your Web Marketing
Needs
• SEO
• LINK BUILDING
• CONTENT MARKETING
• CONVERSION RATE OPTIMISATION
• ANALYTICS
• SOCIAL MEDIA – TWITTER, FACEBOOK, GOOGLE+, LINKEDIN & MORE
• BRAND AUTHORITY

40. More Information
Tel No: 0115 921 4636
Email: info@internetsalesdrive.com
Web: www.internetsalesdrive.com
Blog: www.internetsalesdrive.com/blog