Big Data in the Cloud Management Theatre - June 19th, 10:30-11:00 To support big data in the cloud, internet communities need more distributed, open ecosystems. Proposed Open IX models free datacentres to exploit exchange-level interconnections; paving the way for 'metro-style', peer-to-peer data hubs that bring seamless, unlimited and redundant cloud - and real-time access irrespective of location - one step closer.

1. Neil Cattermull
Director
Compare The Cloud
neil@comparethecloud.net
www.comparethecloud.net
Omer Wilson
Marketing Director
Digital Realty
owilson@digitalrealty.com
www.digitalrealty.com
DIGITAL ADVANTAGE WITH COLLABORATIVE
CLOUDS
DRIVING GREATER DIGITAL ADVANTAGE WITH
COLLABORATIVE EXCHANGES AND CONNECTED CLOUD

2. 19th June 2014
DIGITAL ADVANTAGE WITH A
COLLABORATIVE CLOUD

3. Digital Realty Overview (NYSE: DLR)
World’s Largest Data Center REIT
3
• One of the 20 largest publicly-traded U.S. REITs(1)
• Equity market capitalization of approximately $7.8 billion(2)
• Investment management approach focused on return on invested capital (ROIC)
• Diversified portfolio of properties and tenants, located in over 30 markets throughout North America, Europe,
Asia, and Australia(3)
– 131 properties
– 24.5 million rentable square feet
• Includes 1.3 million square feet of active development and 1.4 million square feet held for future
development
• High quality tenant base – approximately 2,000 leases with 600+ tenants, including leading global companies
across various industries
• Investment grade ratings(4)
– S&P: BBB (Negative Outlook)
– Moody’s: Baa2 (Stable)
– Fitch: BBB (Stable)
• Over a decade of experience providing data center solutions
1) U.S. REITs within the RMZ. Source: Companies’ financials based on latest public filings. Based on equity market capitalization as of March 31, 2014.
2) Based on closing common stock price of $56.23 as of May 8, 2014 and weighted average common stock and units outstanding – diluted as of March 31, 2014.
3) As of March 31, 2014. Includes investments in thirteen unconsolidated joint ventures.
4) These credit ratings may not reflect the potential impact of risks relating to the structure or trading of the Company’s securities and are provided solely for informational purposes. Credit ratings are not recommendations to
buy, sell or hold any security, and may be revised or withdrawn at any time by the issuing organization in its sole discretion. The Company does not undertake any obligation
to maintain the ratings or to advise of any change in ratings. Each agency’s rating should be evaluated independently of any other agency’s rating. An explanation of the significance of the ratings
may be obtained from each of the rating agencies.

4. Portlan
d
San Francisco
Sacramento
Silicon Valley
Los Angeles
Phoenix
Dallas
Austin
Houston
Miami
Atlanta
Charlotte
Northern Virginia
Philadelphia
New York
Boston
Toront
o
St.
Paul
Chicag
o
St.
Louis
Denver
Dublin
London
Manchester
Paris
Sydney
Melbourne
Unmatched Global Scale
Providing Customer Solutions in over 30 Markets
4
1) Annualized base rent represents the monthly contractual base rent (defined as cash base rent before abatements) under existing leases as of March 31, 2014 multiplied by 12.
Hong Kong
Singapore
DLR Market
DLR Regional Office
Seattle
Amsterdam
Geneva
Japan
Annualized Base Rent
By Region(1)
Europe
18%
Asia 4%
North
America
78%

5. Favorable Long-Term Secular Demand Drivers
The Intersection of Technology and Real Estate
• Global business spending for infrastructure and
services related to the cloud will reach $174
billion in 2014, a 20% increase from 2013(1)
• Global consumer spending on digital games,
apps, and online movies passed $57 billion in
2013, up almost 30 percent from $44 billion in
2012(2)
1) IHS press release issued on February 14, 2014.
2) IHS press release issued on February 19, 2014.
3) Cisco Visual Networking Index Forecast and Methodology, 2012-2017, May 2013.
-
40
80
120
160
2012 2013 2014 2015 2016 2017
North America Europe Asia Pacific Other
Global IP Traffic by Region(3)
Monthly Exobyte Usage by Category (EB/mo)
EB/mo in thousands
5

6. ECO-SYSTEM
(what we enable)
CONTENT IS “KING”
GAMING X CLOUD
• GPU Farms, Interactive Content
Server Placement
FINANCE X CLOUD
Banking Portal, CFD/FX/Spread
ENERGY
Utility sensor data
(use trends / demand projections)
Smart grid / smart energy
SCIENCE
High energy physics (particle
collisions)
LHC (0.5Pb/s & 15Pb/year storage)
Astronomy
SKA (1Eb/day raw data)
HIGH PERFORMANCE COMPUTE
Supercomputing ‘on demand’
MEDIA
• Editors VFX, animations,
motion captures
• IPTV/streaming media
(Netflix, Lovefilm)
Time Warner (pure content
company
• Film (Dailies / Rushes)
INTERNET SCALE
FB Hadoop cluster
(21Pb of storage)
Content cashing (Edge)
PUBLIC EXCHANGES /
INTERNET EXCHANGES
LINX (Chessington, US)
AMS-IX (Ams, NY)
DE–CIX
SG–IX (Singapore)
HEALTHCARE X CLOUD
GENONOMICS
• DNA sequencing
• DNA – RNA transcriptions
• Protein folding simulations
INTERNET OF “THE BODY” 1TB
OF DATA / DAY PER PERSON
• Handheld ultrasound
• Heart monitor
• Low cost genetic sequencing
• ECG
• Biosensor
IMAGING TECHNOLOGY
High power GPU acceleration
Platforms (image generate in
hours vs days)
10008
YB
Yottabyte
10007
ZB
Zettabyte
10006
EB
Exabyte
10005
PB
Petabyte
10004
TB
Terabyte
10003
GB
Gigabyte
10002
MB
Megabyte
1000
kB
kilobyte

7. Proprietary & Confidential
GCM
powered by
ComputeNext
• Customers search
and provision
cloud resources
• Unified API to
search catalog and
manage workload
lifecycles
THE GLOBAL CLOUD MARKETPLACE (GCM)
CUSTOMER
PORTAL
PROVIDER
INFRASTRUCTURE
SERVICE PARTNERS
PAYMENT GATEWAY
APPLICATIONS
PAYMENT PROCESSOR
Core Services

8. COLLABORATIVE EXCHANGES IN A
CONNECTED CLOUD
8
Neil Cattermull
Compare the Cloud
19th June 2014

9. COLLABORATIVE EXCHANGES IN A
CONNECTED CLOUD
9
• CTC Site Sponsorship
With our extensive network of C-Level connections as well an
accepted presence outside the UK, we are a great starting point for
your Cloud service or product.
• B2B Ecosystem Networking
CTC has a huge footprint within Cloud communities. Whether you are
a provider, distributor or end consumer, we have the knowledge and
skills to help you with your Cloud journey
• The Cloud Practice
From an advisory point or view, CTC has advised some of the largest
Tech and non-Tech companies in the world. Explaining Cloud
Computing options, aligning business models to revenue gains as well
as developing unique training courses for sales professionals, end
consumer firms and Cloud channel B2B marketing
COMPARE THE CLOUD – WHO ARE WE?
We are all things cloud, from education, adoption and execution
for the ever changing face of cloud technology!

10. COLLABORATIVE EXCHANGES IN A
CONNECTED CLOUD
10
• Increased Cloud Adoption! – Working faster and
easier than before with a lower capex and a
reduction of the cost of operations
• It`s good Business! Your online market place is
changing and needs managing, with Cloud
Service collaboration, advice and services are
delivered by experts, not a multi facet Brokerage
that is a jack of all trades.
• Speed of Information and Innovation! With
Applications and services physically housed
upon the same connected IT Infrastructure as
yours, doesn't it make sense to collaborate?
• Segmented Verticals, the micro market place for
Cloud! Multi-tenanted services for industry
specific market verticals, it just makes sense!
As a Cloud vendor, your reach to potential customers is as easy as
flicking a switch!

11. COLLABORATIVE EXCHANGES IN A
CONNECTED CLOUD
11
Lets take an industry example: Finance
Multi-vendor services (Bloomberg, Reuters, Trading Applications,
Settlement Applications, broker messaging applications, general
infrastructure (Data housing, email etc) amongst others.
Apply the previous slides principles – Speed of information,
innovation, co-tenanted service, interoperation with other suppliers,
high security for data protection and integrity and you get:
– Rapid delivery of services – Apps and services, on demand!
– Cost synergies of for economies of scale – Serving one to many!
– Increased/enhanced security – Private industry cloud!
– Focused ecosystem for your industry – Easy to change!
– Greater flexibility for your business – On-net access!
AN EXAMPLE OF A COLLABORATIVE CLOUD

12. COLLABORATIVE EXCHANGES IN A
CONNECTED CLOUD
12
INTERESTING CLOUD FACTS
– Global Hadoop market valued at $1.5 billion in 2012, expected to grow during 2013 to
2020 to reach $50.2 billion
– Bluetooth 4.1 - directly connect to the net. No smartphone is required for cloud access
by end of the year!
– By 2017, 69% of global datacentre traffic will come from cloud services and applications
– Data Privacy. On average of 10,000 requests a day to have their Google history erased!
– Big Data - The Big Data market value is set to reach $25b by 2015 and we have
produced more data between 2010 and 2012 than in all of our history prior to this date!
Coming together is a beginning; keeping together is progress;
working together is success - Henry Ford

13. Neil Cattermull
Director
Compare The Cloud
Omer Wilson
Marketing Director
Digital Realty
DRIVING GREATER DIGITAL ADVANTAGE WITH
COLLABORATIVE EXCHANGES AND CONNECTED CLOUD
Are there any questions ?