Digital Marketing Theatre - June 19th, 10:30-11:00 This presentation will cover: - Recruitment & on and off-location training - Brand strategy - Competition research - Traffic generation - Design & development (custom web apps) - Funnel creation - Conversion optimisation - Web analytics - Online business platform (e-commerce, CRM)

1. How to build an in-house digital
marketing team that will generate
revenue — guaranteed

2. Important
These slides have been updated with current
project figures—a significant increase from the
presentation date figures!

3. Presented by
Clément Yeung (Chairman) and Bogdan Brad (CEO)

4. Why is building an in-house
digital marketing team an investment
and not an expense?

5. 1. It helps secure your
organisation’s digital future
Why is building an in-house digital marketing team an investment and not
an expense?

6. 2. It can create beneficial
organisational change
Why is building an in-house digital marketing team an investment and not
an expense?

7. 3. It creates more career
opportunities and intrapreneurship
Why is building an in-house digital marketing team an investment and not
an expense?

8. 4. You could become a celebrity in
your organisation
Why is building an in-house digital marketing team an investment and not
an expense?

9. What are the challenges?

10. 1. It can be more expensive than an
agency in the short term
What are the challenges?

11. 2. The new team will need
a leader—not a manager
What are the challenges?

12. 3. You may have to fight
for your vision to be embraced
What are the challenges?

13. How do I convince my organisation
that a digital team is necessary?

14. 1. Demonstrate that change is
essential
How do I convince my organisation that a digital team is necessary?

15. 2. Present the vision
How do I convince my organisation that a digital team is necessary?

16. 3. Offer the solution
How do I convince my organisation that a digital team is necessary?

17. 4. Set expectations and
involve stakeholders
How do I convince my organisation that a digital team is necessary?

18. How do I start building
our A-Team for
digital marketing operations?

19. 1. Put the culture first
How do I start building our A-Team for digital marketing operations?

20. 2. Concise roles & responsibilities
with large growth opportunities
How do I start building our A-Team for digital marketing operations?

21. How do I start building our A-Team for digital marketing operations?
3. Make sure the organisation is ready
to welcome the team

22. 4. Plan the induction process
in advance
How do I start building our A-Team for digital marketing operations?

23. What kind of results
should I expect after installing an in-
house digital marketing team?

24. Online sales in 6 months:
€808,435.71
What kind of results should I expect after installing an in-house digital
marketing team?

25. Return on investment for client:
323%
What kind of results should I expect after installing an in-house digital
marketing team?

26. Increased average order value by:
20.2%
What kind of results should I expect after installing an in-house digital
marketing team?

27. Total online leads generated:
2,018
What kind of results should I expect after installing an in-house digital
marketing team?

28. Total orders generated:
269
What kind of results should I expect after installing an in-house digital
marketing team?

29. Increased traffic by:
52.76%
What kind of results should I expect after installing an in-house digital
marketing team?

30. Discover exactly how we can help you generate
more revenue online by contacting us at:
support@vandt-marketing.com
Telephone: +852 8170 0199
Mobile: +44 750 661 2156
Download the case study here