A brief introduction on the fundamentals of Digital Marketing. It is a technique that makes use of electronic devices to reach and convert leads into customers. Digital Marketing activities consist of Search Engine Optimization, Par Per Click Marketing, E-Mail Marketing, Social Media Marketing, Web Analytics, Viral Marketing, and many more.
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2. Digital Marketing - Overview
Digital Marketing is a technique
that makes use of electronic
devices such as PC, Mobile,
Tablets and other e-devices to
engage with customers.
It has become a sophisticated
and an effective way to create a
relationship with the consumer
that has depth and relevance.
3. Why Digital
Marketing?
To increase Brand
Recognition
To promote
products
To generate
leads
To increase online
sales conversion
To improve internal
communications
Communicate with
customers
4. Facts & Figures
2 billion + internet users in the world.
10% Indians with net access.
India is adding internet users at a rate of almost 5-7
millions a month.
150 web addresses per person in the world.
If you spend 1 minute reading every website in
existence, you would be busy for 31,000 years
without sleep.
Facebook crossed 1.2 billion users.
5. Digital Marketing Channels
Search Engine Optimization
Pay per click Marketing
E-mail Marketing
Social Media Marketing
Web Analytics
Viral Marketing
Affiliate Marketing
Mobile App Marketing
Online Video Marketing
#channels are not limited to listed above
DIGITAL
MARKETING
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10. Viral Marketing
A marketing strategy that focuses
on spreading information and
opinions about a product or
service from person to person,
especially by using
unconventional means such as
Internet or E-mail.
12. Mobile App Marketing
Mobile Marketing is
promotional activity
designed for delivery to cell
phones, smart phones and
other handheld devices. It
can provide customers a
personalized information
that promotes goods,
services and ideas.
13. Online Video Marketing
Online video
marketing is the use
of video to promote
or market your brand,
products or services.
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14. Wish to learn more about
DIGITAL MARKETING?
Visit
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THANK YOU
#graphic_credits = canva, freepik