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Digital Marketing
Fundamentals
Digital Marketing - Overview
Digital Marketing is a technique
that makes use of electronic
devices such as PC, Mobile,
Tablets and other e-devices to
engage with customers.
It has become a sophisticated
and an effective way to create a
relationship with the consumer
that has depth and relevance.
Why Digital
Marketing?
To increase Brand
Recognition
To promote
products
To generate
leads
To increase online
sales conversion
To improve internal
communications
Communicate with
customers
Facts & Figures
2 billion + internet users in the world.
10% Indians with net access.
India is adding internet users at a rate of almost 5-7
millions a month.
150 web addresses per person in the world.
If you spend 1 minute reading every website in
existence, you would be busy for 31,000 years
without sleep.
Facebook crossed 1.2 billion users.
Digital Marketing Channels
Search Engine Optimization
Pay per click Marketing
E-mail Marketing
Social Media Marketing
Web Analytics
Viral Marketing
Affiliate Marketing
Mobile App Marketing
Online Video Marketing
#channels are not limited to listed above
DIGITAL
MARKETING
vtc.internshala.com
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Publish Share
Discuss
Social Networks
Microblog
Lifestream
MMO
Social Games
Virtual Works
Livecast
Web Analytics
Report
Measure
Analyze
Optimize
vtc.internshala.com
Viral Marketing
A marketing strategy that focuses
on spreading information and
opinions about a product or
service from person to person,
especially by using
unconventional means such as
Internet or E-mail.
Affiliate Marketing
Affiliate Marketing is the process of earning commission by
promoting other people's (or company's) products.
vtc.internshala.com
Mobile App Marketing
Mobile Marketing is
promotional activity
designed for delivery to cell
phones, smart phones and
other handheld devices. It
can provide customers a
personalized information
that promotes goods,
services and ideas.
Online Video Marketing
Online video
marketing is the use
of video to promote
or market your brand,
products or services.
vtc.internshala.com
Wish to learn more about
DIGITAL MARKETING?
Visit
vtc.internshala.com
THANK YOU
#graphic_credits = canva, freepik

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Digital Marketing Fundamentals : Channels to promote your business online

  • 2. Digital Marketing - Overview Digital Marketing is a technique that makes use of electronic devices such as PC, Mobile, Tablets and other e-devices to engage with customers. It has become a sophisticated and an effective way to create a relationship with the consumer that has depth and relevance.
  • 3. Why Digital Marketing? To increase Brand Recognition To promote products To generate leads To increase online sales conversion To improve internal communications Communicate with customers
  • 4. Facts & Figures 2 billion + internet users in the world. 10% Indians with net access. India is adding internet users at a rate of almost 5-7 millions a month. 150 web addresses per person in the world. If you spend 1 minute reading every website in existence, you would be busy for 31,000 years without sleep. Facebook crossed 1.2 billion users.
  • 5. Digital Marketing Channels Search Engine Optimization Pay per click Marketing E-mail Marketing Social Media Marketing Web Analytics Viral Marketing Affiliate Marketing Mobile App Marketing Online Video Marketing #channels are not limited to listed above DIGITAL MARKETING vtc.internshala.com
  • 8. Social Media Marketing Publish Share Discuss Social Networks Microblog Lifestream MMO Social Games Virtual Works Livecast
  • 10. Viral Marketing A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as Internet or E-mail.
  • 11. Affiliate Marketing Affiliate Marketing is the process of earning commission by promoting other people's (or company's) products. vtc.internshala.com
  • 12. Mobile App Marketing Mobile Marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices. It can provide customers a personalized information that promotes goods, services and ideas.
  • 13. Online Video Marketing Online video marketing is the use of video to promote or market your brand, products or services. vtc.internshala.com
  • 14. Wish to learn more about DIGITAL MARKETING? Visit vtc.internshala.com THANK YOU #graphic_credits = canva, freepik