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THE BUSINESS BUILDERS The Business Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

The Business Builders are primarily motivated by a desire to run their own business or be their
own boss. They are most likely to already have their own business and use on-demand work to
supplement or expand this existing business.
93% Report they always wanted to be their own boss
Report they will not go back to relying solely on
a traditional job
55% Report owning their own business in addition
to their on-demand activities

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