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THE SIDE GIGGERS The Side Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

The Side Giggers are looking for opportunities to supplement their income and are strongly
motivated by financial security. Job flexibility and pursuing interests are less important. They are
most likely to be employed in a "traditional" job.
88% Report “earn more income” as the primary reason they
work in the on-demand economy
Have a traditional full-time (43%)
or part-time job (16%)
20% Report owning their own business in addition
to their on-demand activities

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