How much do you know about the offline conversations between your business and your customers? Invoca's new Conversation Intelligence can tells marketers the value and outcome of each call so you're not only tracking the source of a call, you're tracking the result. See how marketers are using call intelligence to track lead quality, measure ROI and make optimizations that result in more revenue-driving phone calls. To learn more, visit: http://www.invoca.com/blog/6-ways-marketers-taking-advantage-conversation-intelligence-slideshare/

2. Did you know 90% of all
customer conversations still
take place via phone?
Source: Gartner

3. Even though digital channels
drive online engagement,
people still want to TALK!

4. In fact,
30 Billion calls will be made to
U.S. businesses this year from mobile
searches alone.
Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era

5. And businesses will spend over
$64
Billion
to generate calls.
Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era

6. ?
But what’s happening on these calls?
How are you driving value from
these conversations?

7. Here are 6 ways to
tap into the goldmine
of insights from
phone conversations.

8. Prove
Marketing ROI
1

9. Get credit for conversions that happen
over the phone in near real-time instead
of weeks or months down the road.

10. Define Lead
Quality
2

11. Identify the characteristics of qualified
versus unqualified leads to improve both
marketing and sales performance.
Hi I would like to place
an order. My credit
card number is...
Hi I would like to talk to
customer support.
My account number is…

12. Optimize
Marketing
Campaigns
3

13. Increase spend on campaigns driving high-converting
calls and minimize spend on the
campaigns driving low-converting calls.
Paid Search Display Mobile Offline

14. Test New Sales
Messaging
4

15. Identify the sales messaging contributing
to deals both won and lost.
Script A Script B
VS

16. Monitor the
Competitive
Landscape
5

17. See which competitors are being mentioned
on deals both won or lost to arm your
sales team with the right messaging.

18. Enhance the
Customer
Experience
6

19. Automatically trigger a seamless and
customized user experience, like specialized
lead nurturing tracks.