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Evaluating Online Participation Web 2.0 Engagement

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Evaluating Online Participation : An introduction to evaluating an online participation process, web forum, user group, blog.

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Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"Not everything that can be counted counts, and not everything that counts can be counted." Albert Einstein’s desk at Princeton University
“ Evaluation of online participation ... is still just an evaluation of participation!” * Alice Casey’s desk at the Involve offices, London * Less catchy, but also true
Back to basics...why evaluate? ,[object Object],[object Object],[object Object],[object Object],[object Object]
A choice of purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]
Its never too soon... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External or internal evaluation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, if ; "Not everything that can be counted counts, and not everything that counts can be counted." … then how on earth do we know what to count and how to count it? Evaluation of online participation
We’re still learning... but here are some ideas...
How do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Involve your stakeholders... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A step further... Participatory Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do we measure?
Some useful definitions Term Definition Outputs Tangible products (reports, meetings etc.) Outcomes Overall direct results (increased skills, reduced crime etc.) Impact Longer-term results (may include unintended effects) Quantitative Objective, measurable, predetermined response options Qualitative Subjective, interpretative, open ended response options
[object Object],[object Object],[object Object],[object Object],[object Object],‘ Thin’ engagement Deeper engagement
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Creative commons thanks for photos go to: plindberg, memotions

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Evaluating Online Participation Web 2.0 Engagement

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  • 2. "Not everything that can be counted counts, and not everything that counts can be counted." Albert Einstein’s desk at Princeton University
  • 3. “ Evaluation of online participation ... is still just an evaluation of participation!” * Alice Casey’s desk at the Involve offices, London * Less catchy, but also true
  • 4.
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  • 8. So, if ; "Not everything that can be counted counts, and not everything that counts can be counted." … then how on earth do we know what to count and how to count it? Evaluation of online participation
  • 9. We’re still learning... but here are some ideas...
  • 10.
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  • 13. What do we measure?
  • 14. Some useful definitions Term Definition Outputs Tangible products (reports, meetings etc.) Outcomes Overall direct results (increased skills, reduced crime etc.) Impact Longer-term results (may include unintended effects) Quantitative Objective, measurable, predetermined response options Qualitative Subjective, interpretative, open ended response options
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Editor's Notes

  1. Evaluating Public Engagement TCI/Involve 2008
  2. Evaluating Public Engagement TCI/Involve 2008
  3. Evaluating Public Engagement TCI/Involve 2008