This document summarizes a UX workshop presentation. It includes sections on what UX is, the difference between UI and UX, a case study on the development of the Timble app, and tools that can be used in UX design like personas, user journeys, and analytics. The presentation emphasizes the importance of testing early prototypes with users, gathering feedback in an iterative design process, and measuring product usage to continuously improve the user experience.

1. UX WORKSHOPS
DOMINIK GOSS CEO at INWEDO
dominik@inwedo.com

2. AGENDA
► What’s UX?
► Case Study: Timble on its way to UX
► Process
► User
► Design

3. is the process of enhancing user satisfaction by
improving the usability, accessibility, and pleasure
provided in the interaction between the user and
a product.
USER EXPERIENCE DESIGN

4. EXPERIENCE
While designing the brand
try to create a positive
experience.
Make using the app an
unforgettable experience
by building real empathy.
Remember that UX is not
only about the layout and
design. It’s also about the
environment that the
product exists in.

5. THE DIFFERENCE BETWEEN UI AND UX
To illustrate the difference between UI and UX I like to quote
Helga Moreno who once wrote that
“Something that looks great but is difficult to use is
exemplary of great UI and poor UX. While Something very
usable that looks terrible is exemplary of great UX and poor
UI.”
If you’re going for amazing UX you have to know you can’t
create it without the users. It’s a process of development and
improvement, of quality interaction between a user and all
facets of a company. And as it is a process - just like Rome, it
can’t be built in a day.

6. While creating apps, people tend to endlessly
adjust their piece to make it perfect before it
sees daylight. But here comes a problem of
not-so-endless resources, like energy and
time.
SHOW THEM WHAT YOU’VE GOT
Unfortunately, we don’t own a time machine
from ’Back to the Future’ and we can’t take
back those days and weeks to change the
interface or experiment.

7. That’s why accurately
planning all the app related
activities is very important.
It’s even more important to
show your product to the
audience as soon as
possible, way before it’s
perfect. That will allow you
to gather feedback and
make sure your heading the
right direction – the one that
leads to 100% customer
satisfaction.
SHOW THEM WHAT YOU’VE GOT

8. UX DEVELOPMENT PROCESS
► Think through – first thing that you need is, of course, an idea
► Draw – you don’t need any artistic skills to create a sketch of the
idea. Draw it like you can, on what you can – a napkin was good
enough for J.K Rowling to write Harry Potter on it, so it will do the job
for you as well
► Discuss – any feedback is priceless when it comes to creating great
experiences. Ask questions and see how people react to your ideas
or prototypes.
► Build – creat things that are user-friendly and intuitive. Using app
should be a pure pleasure and people should know from the first click
what is what and why.
► Measure – you can’t say if it works if you don’t check it. So measure
the performance of your app and adjust, adjust, adjust

9. UX CASE STUDY: TIMBLE
It all began with a simple question and the idea behind it. How much time daily do
developers spend coding? Not making coffee, reading, looking for information or switching
between tasks, but actually writing code. To answer this question we created a very basic
tool – a play/stop button.
We also knew that developers use multiple applications (often at once) and have to
constantly switch between windows. So we synchronized popular project management
applications like Jira and Trello to save them some time.
Then we thought about project managers and created a dashboard with a clear overview
of who’s working on which issue at the moment and how is the project going – how much
is already done and how much is still left to do.
These things answered specific pains of the IT industry, which as ex-developers and
software house owners we knew pretty well. After we tested it out within our company and
(finally) received positive reviews we were ready to show it to the world.

10. FIRST
PROTOTYPE
FINAL
PRODUCT

11. FEEDBACK
Final verification of our idea happened…
at the airport, when going to the US for
Teach Crunch, I had to sum Timble up at
the customs enterance gate.
And it wasn’t until we gathered feedback that
we were able to truly improve the app.

12. CANVAS
Product Canvas helps you create
a product with great user
experience and the right
features. It focuses on the idea.
Writing everything down helps to
organize your initial vision.

13. PERSONA
Creating a persona enables detailed
definition of the user.
You should give your persona name
and specific features or interest – or
even go further and add a photo.
It clearly shows to whom should we
reach with our product and what needs
and behaviours we have to target with
our application.
Source: https://xtensio.com/wp-
content/uploads/2015/04/ExPersona_Clark2.png

14. THE RIGHT WAY
While creating an application, developers often focus on its
features. But even the best ideas will stay unnoticed if you won’t
know how to reach them. The strategy of moving around the
application has to be thought-through and mapped out.
By working on Timble's UX, we created an original template The
Right Way, based on user journey, which allows you to write
down all of the possible paths step-by-step to make the most of all
the app’s functionalities.

15. UX TOOLS
BALSAMI
Q
INVISIO
N
In the process of designing the User Experience you can help yourself by using traditional pen-to-
paper tools, as well as digital ones. Here are a few tools worth trying:

16. UX TOOLS
SKETCHUX PIN

17. MEASURING TOOLS
GOOGLE
ANALYTICS
MICROSOFT
AZURE
After creating the app, you can’t forget about checking how much time users
spend on particular views, where they click and how often do they come
back to your product.

18. Adding mobile payments to the Foursquare app
Designing an Account Switcher for Duolingo: A case-study on how I applied Lean UX for Duolingo
Making a Strong Business case for the ROI of UX [INFOGRAPHIC]
52 weeks of UX; Week 12: Honest Interfaces
What is UX Design? Defining User Experience Design & Explaining the Process
USEFUL LINKS:
If you want to know more, I recommend following articles, case studies and videos
on improving user experience:

19. Let’s work together
on your software.
Contact us at hello@inwedo.com