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2ndOct 2014
Who am I –Who is my Company? 
Paul Glynn –CEO, VP Sales -Crannog 
Brian McGlynn –VP Americas –Cisco IOT Champion, Visionary 
Tech -Joe Quinn, CTO & Colin Ryan, Head of Development Multiple Patents, wrote 1stNetflow Tool (now a $100M Industry), 
Barry O’Sullivan –ex-Cisco SVP, grew Colllaboration from $0 to $3B 
Partnerships: 
Cisco Lilee Systems 
IBMCohda Wireless 
IntelB&B Electronics 
Davra Networks Limited 
Founded 2011, $2M Seed Funding, 
Research and Development -Dublin, Ireland 
Sales & Biz Dev –Sunnyvale, California 
CRN Magazine –Top 10 Hottest Startups 2014
1% of Worlds 
Devices 
Connected 
50Billion+ 
Connections 
Bigger than 
Social Media 
$19 Trillion 
Value at Stake 
Massive Market 
Transition 
Gold Rush 
Now On 
The Internet of Things is a Huge Opportunity
IOT will be Solutions Driven Economy 
IoT Vertical Solutions 
IoT Vertical Solutions 
IoT Vertical Solutions 
IoT Vertical Solutions 
IoT Vertical Solutions
The IoTNetwork Gateway Center of IoTWorld (Drives GTM and ROI) 
Go 
to Market 
IOT Platform 
Requirements
Owner + Integrator 
Supplier 
Components 
Cost 
System IntegratorNetwork Integrator Key to IoT(Driving GTM & ROI) 
Presidio 
Davra 
Presidio 
AT&T 
Cisco 
TCM 
B&B 
Cost 
$7,200 
$200 PER BUS PER MONTH 
$ 600 
$ 500 
$ 360 
$1,000 
$ 350 
$ 150 
$4,240 
Service Layer 
IoT Platform 
Cloud Infrastructure 
Cellular Provider 
IoT Gateway Vendor 
Electrical Fitter 
Sensors and Telematics
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
RuBANtmis Designed for a Gateway/ SI Driven World 
Deploy 
Manage 
Analyse 
Present
ROI Worked Example 1 
Connected School Bus Example 
The IoTROI
More learning, cheaper & 
delightful 
Smart video surveillance 
And Safety 
Allow parents 
to communicate 
with drivers 
Smart Bus 
V 
Dumb Classroom 
Yes, learning 
can happen 
in a Bus! 
Location services 
to 
Parents Students 
Smart & Connected School Bus K-12 
Rebalancing the K-12 asset portfolio to 
maximize student success & experience 
Learning anywhere, Anytime! 
BYOD for Continuous learning on the bus before and after school
Network Vendors 
K-12 Bus Location Services
Network Vendors 
K-12 Bus GeofenceRoutes -Safety
Network Vendors 
K-12 Bus Incident Management -Safety
Network Vendors 
K-12 Bus School Journey Replay-Safety
Network Vendors 
K-12 Bus Student pickup -Safety
Network Vendors 
K-12Bus Health Analysis -Safety
Network Vendors 
K-12Bus Video Surveillance-Safety
Network Vendors 
K-12Bus Journey Analysis
ROI Worked Example 2 
Precision Farming 
The IoTROI
The IoTROI
BACKUP SLIDES

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The IoT Platform business model, cost structure and ROI by Brian McGlynn of Davra Networks

  • 2. Who am I –Who is my Company? Paul Glynn –CEO, VP Sales -Crannog Brian McGlynn –VP Americas –Cisco IOT Champion, Visionary Tech -Joe Quinn, CTO & Colin Ryan, Head of Development Multiple Patents, wrote 1stNetflow Tool (now a $100M Industry), Barry O’Sullivan –ex-Cisco SVP, grew Colllaboration from $0 to $3B Partnerships: Cisco Lilee Systems IBMCohda Wireless IntelB&B Electronics Davra Networks Limited Founded 2011, $2M Seed Funding, Research and Development -Dublin, Ireland Sales & Biz Dev –Sunnyvale, California CRN Magazine –Top 10 Hottest Startups 2014
  • 3. 1% of Worlds Devices Connected 50Billion+ Connections Bigger than Social Media $19 Trillion Value at Stake Massive Market Transition Gold Rush Now On The Internet of Things is a Huge Opportunity
  • 4. IOT will be Solutions Driven Economy IoT Vertical Solutions IoT Vertical Solutions IoT Vertical Solutions IoT Vertical Solutions IoT Vertical Solutions
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The IoTNetwork Gateway Center of IoTWorld (Drives GTM and ROI) Go to Market IOT Platform Requirements
  • 11. Owner + Integrator Supplier Components Cost System IntegratorNetwork Integrator Key to IoT(Driving GTM & ROI) Presidio Davra Presidio AT&T Cisco TCM B&B Cost $7,200 $200 PER BUS PER MONTH $ 600 $ 500 $ 360 $1,000 $ 350 $ 150 $4,240 Service Layer IoT Platform Cloud Infrastructure Cellular Provider IoT Gateway Vendor Electrical Fitter Sensors and Telematics
  • 12. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  • 13. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  • 14. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  • 15. RuBANtmis Designed for a Gateway/ SI Driven World Deploy Manage Analyse Present
  • 16. ROI Worked Example 1 Connected School Bus Example The IoTROI
  • 17. More learning, cheaper & delightful Smart video surveillance And Safety Allow parents to communicate with drivers Smart Bus V Dumb Classroom Yes, learning can happen in a Bus! Location services to Parents Students Smart & Connected School Bus K-12 Rebalancing the K-12 asset portfolio to maximize student success & experience Learning anywhere, Anytime! BYOD for Continuous learning on the bus before and after school
  • 18. Network Vendors K-12 Bus Location Services
  • 19. Network Vendors K-12 Bus GeofenceRoutes -Safety
  • 20. Network Vendors K-12 Bus Incident Management -Safety
  • 21. Network Vendors K-12 Bus School Journey Replay-Safety
  • 22. Network Vendors K-12 Bus Student pickup -Safety
  • 23. Network Vendors K-12Bus Health Analysis -Safety
  • 24. Network Vendors K-12Bus Video Surveillance-Safety
  • 25. Network Vendors K-12Bus Journey Analysis
  • 26. ROI Worked Example 2 Precision Farming The IoTROI
  • 28.