Stories of 'Smart' products are abundant... but does it mean they're successful in terms of viable and sustainable business?
This is a slightly satirical skeptics perspective of the plethora of connected crud you will find on the interwebs.
7. Value proposition
“Interact with your pets from
anywhere”
Create hours of cat videos
Customer Segments
Crazy cat ladies?
The ‘Smart’ Pet
sitter
Wi-Fi
HD Video
Audio I/O
Laser + servo
8. Value proposition
- Track liquid calories/diet
- ‘Goal coach’
Customer Segments
- Diabetes suffer?
- Obese/Anorexic?
The ‘Smart’ cup
LED Display
Bluetooth
Microcontroller
Liquid
Sensor
9. Value proposition
“Syncs with your smartphone”
Customer Segments
???
Bluetooth
Pregnancy test
Bluetooth
PH sensor-thingy?
10. Value proposition
Keeps your feet at a perfect
temperature
Customer Segments
Those who don’t like socks?
Heating
Element
Bluetooth
Microcontroller
Temperature
Sensor
The ‘Smart’ insole
11. 1. A Smart “thing” is only as smart as the prescriptive value
it provides to the ecosystem it belongs
What can we conclude?
2. Data is like earth, it’s the foundation of everything, and with
energy and effort you might find gold, but most the time it’s
just dirt
3. B2C IoT gadgets miraculously work with the gimmick
model… (HOwever have a bigger sustainable strategy... OR focus on the US
market...)