SlideShare a Scribd company logo
1 of 13
Download to read offline
Version 1© Ipsos MORI
IPSOS
UPDATE
October 2017
A selection of the latest
research and thinking from
Ipsos teams around the world
Version 1© Ipsos MORI
. WELCOME
Welcome to the October edition of Ipsos Update – our
round-up of the latest research and thinking from Ipsos
teams around the world.
The underlying idea of Ipsos Update is simple: to present
aspects of the “Best of Ipsos” in an easily digestible format.
We have not tried to be comprehensive; the focus is on
content which will be relevant to more than one market or
specialist research area.
Links are provided to the various points of view and
information sources, as well as the Ipsos colleagues
responsible for each piece of work.
We hope you find this useful. Please email IKC@ipsos.com
with any comments or ideas, or if you would like to subscribe
to future editions.
Thank you.
Version 1© Ipsos
ARTIFICIAL INTELLIGENCE:
Are consumers ready?
This new report examines Australian perceptions of Artificial Intelligence (AI),
finding that most people understand little about the range of technologies that
fall under the AI banner and are unsure whether to be afraid or hopeful.
IMMIGRATION AND REFUGEE CRISIS:
Global study reveals a feeling of unease
CHINESE INTERNATIONAL TRAVEL MONITOR:
Mainland Chinese traveller habits
Taking into consideration the growing affluence of Chinese citizens, along with
the relaxing of visa restrictions, this special report takes a comprehensive look
at the impact on global travel by mainland Chinese travellers.
IN THIS EDITION
THE MILLENNIAL BUG:
Public attitudes on generational living standards
Exploring British public attitudes on the living standards of different
generations, this new report finds widespread concern across society about
young people’s prospects.
SOUTH AFRICAN PERCEPTIONS OF WOMEN:
Poll uncovers recent improvements
In a positive step for gender equality, findings from a new poll have uncovered
small but significant improvements over the past two years in the overall
perceptions of women in South Africa.
SPOTLIGHT ON AMERICA:
What makes a “real American”?
PASSIVE PERCEPTIONS:
Understanding how passive measurements work
Focusing on the usage of smartphones and tablets, this new thought piece
uncovers how passive measurement works, including the key benefits of the
technique.
INTERNATIONAL DEVELOPMENT:
Global understanding of progress
Most people in developed nations have little knowledge about the level of
progress towards international development goals, including how much their
governments spend on development aid, according to a new 28-country study.
People who believe in free speech top the list of characteristics of a “real
American”, followed by caring about the welfare of all Americans equally,
according to a new comprehensive study from the US team.
New data from the Global @dvisor study across 25 countries reveals people’s
unease towards immigration and refugees, with only one in five believing that
immigration has had a positive effect on their country.
Version 1© Ipsos
ARTIFICIAL INTELLIGENCE
Barely a week goes by, it seems, without a provocative and
usually fear-inducing media headline about AI and its
potential to reshape the world as we know it.
To explore perceptions, this survey of more than 1,000
Australians reveals that most people understand little about
the range of technologies that fall under the AI banner and
are unsure whether to be afraid or hopeful.
On the one hand, just under half (48%) feel optimistic about
the future of technology and the same proportion (48%) are
looking to technology to help solve some of the world’s
biggest problems in the future. However, at the same time,
46% are afraid of technology taking over in the future and
just over half (54%) believe that we already rely too much on
technology.
In addition to the research findings, the report outlines the
thoughts of Ipsos’ APAC Director, Dr Pascal Bourgeat. In his
piece, ‘Hello to the Age of Cognition,’ AI is explored through
the lens of Behavioural Science and sets the scene for what
AI really can do.READ MORE DOWNLOAD CONTACT
This new report explores how much
consumers understand about Artificial
Intelligence (AI) and its potential role in the
future.
Version 1© Ipsos
Most people in developed nations have little
knowledge about the level of progress
towards international development goals,
according to a new 28-country study.
Ipsos partnered with the Gates Foundation to explore public
awareness of, and perceptions towards, the global progress
made battling poverty, immunisations, infant mortality and
other public health issues.
Key findings include:
• Most citizens in donor countries believe that living
conditions in the developing world are worsening.
However, the majority of data actually shows marked
progress towards meeting development goals.
• Few people in donor countries expect the quality of
economic opportunities, health, or education in the
world’s poorest countries to improve over the next 15
years.
• Those in developed countries (significantly) overestimate
the amount of money their governments spend on
development aid.READ MORE DOWNLOAD CONTACT
INTERNATIONAL
DEVELOPMENT
Version 1© Ipsos
Along with the growing affluence of Chinese citizens, the
relaxing of visa restrictions around the world has helped
encourage more Chinese international travel.
This report is based on research involving both Chinese
international travellers and hoteliers around the world
and includes detailed information about spending patterns,
travel preferences, accommodation choices and future plans.
Highlights include:
• Over 10 million Chinese travellers visited Europe in 2016.
• Spending on travel increased across all age groups last
year, but particularly for those born after the 1970s, who
spent 7% more on average.
• Overall, Chinese travellers spent 28% of their income on
international travel in 2016, with “90s millennials” the
biggest spenders across the age groups.
READ MORE DOWNLOAD
The Hotels.com Chinese International Travel
Monitor takes a comprehensive look at the
impact on global travel by mainland Chinese
travellers.
CHINESE INTERNATIONAL
TRAVEL MONITOR
CONTACT
Version 1© Ipsos
New data from Global @dvisor reveals unease
in public attitudes towards immigration and
refugees.
Key findings include:
• Three in four people around the world believe that
immigration has increased in their country over the last
five years.
• Only one in five (21%) on average say that immigration
has had a positive effect on their country, compared with
two in five (42%) who believe it has had a negative
impact.
• Half (48%) of respondents think that there are too many
immigrants in their country. Turkey has the highest
number of people who think this (83%), followed by Italy
(66%), South Africa (62%), and Russia (62%).
• Only 43% of respondents are confident that refugees
coming to their country will successfully integrate into
their country, with Serbia (70%) and Peru (65%) being
most confident.
DOWNLOAD
GLOBAL VIEWS ON
IMMIGRATION AND THE
REFUGEE CRISIS
READ MORE CONTACT
Version 1© Ipsos
THE MILLENNIAL BUG
Britons across all age groups no longer believe that young
people today will have a better life than their parents, with
pessimism strongest among graduates and high earners.
Overall, people are more than twice as likely to say that
young people today will have a worse standard of life
compared to their parents (48%) than a better standard of
life (23%). There has been a sharp turnaround in views
compared to 15 years ago, as the proportion of people who
think their children will have a better life than them has
halved.
One in three millennials (33%) agree that they would prefer
to have grown up when their parents were children. In
contrast, just 15 per cent of Baby Boomers and Generation
X said they’d prefer to be a young person growing up today.
The report is based on research for the Resolution
Foundation, who say that tackling the challenges of living
standards that lie behind this widespread anxiety about the
direction of Britain for young people is a central task of
politics today.
READ MORE DOWNLOAD CONTACT
Examining public attitudes on the living
standards of different generations, this report
finds widespread concern across society about
young people’s prospects.
Version 1© Ipsos
SOUTH AFRICAN
PERCEPTIONS OF WOMEN
In a positive step for gender equality, findings
from a new poll have uncovered recent
improvements in the overall perceptions of
women in South Africa.
Tracking the views of both men and women, the poll also
explores the efficiency of government efforts in the fight for
gender equality. Looking at the results over the past two
years, we can see a small but significant progression in
people‘s attitudes.
Findings include:
• 22% of adult South Africans think that men make better
political leaders than women do – in contrast to over a
third (36%) in 2015.
• One in five (21%) people believe that when jobs are
scarce, men should have more rights to jobs than women
– compared with 28% in 2015.
• 20% think that a woman’s place is in the house – a
change from 24% in 2015.
• 18% believe that a boy has more rights to education than
a girl – in comparison to 21% who felt that way in 2015.READ MORE DOWNLOAD CONTACT
Version 1© Ipsos
SPOTLIGHT ON AMERICA
What makes a “real American”?
READ MORE DOWNLOAD CONTACT
People who believe in free speech top the list of
characteristics of a “real American”, according to a
comprehensive study from the US team.
Americans ranked items on whether or not they represented a
“real American”, with the most popular answers being;
believing in free speech (91%), caring about the welfare of all
Americans equally (88%) and George Washington (88%).
At the opposite end of the spectrum, burning the
flag came last on the list (13%), followed by sympathising with
the Alt-Right movement (21%) and having extreme political
views (32%).
Political affiliation has an impact on attitudes, with 92% of
Republicans considering themselves a “real American”,
compared to only 82% of Democrats.
America and North Korea
A separate poll revealed the majority of Americans don’t
understand the presidential procedure for a nuclear strike.
Respondents were asked how much they know about North
Korea and their nuclear capabilities. Aside from geography
(57% were able to identify North Korea on a map of
Asia), they struggled generally with the detail in the questions.DOWNLOAD
Version 1© Ipsos
PASSIVE PERCEPTIONS
Focusing on the usage of smartphones and
tablets, this new thought piece from Ipsos
Connect uncovers how passive measurement
works and the key benefits to this technique.
In the context of IPA’s TouchPoints Daily Life Survey,
Passive Perceptions explores how the combination of
passively captured data, along with diary and questionnaire
data, can lead to richer insights into participants’ daily lives.
Key findings:
• People in the UK spend an average of 104 minutes a day
using apps and websites via smartphone, compared to
61 minutes via tablet.
• App usage is nearly twice as high on smartphones than
tablets.
• Smartphones tend to have more apps than tablets.
• 60% of time online is spent across social, games, email,
and media.
• Instagram continues to grow, despite the plateau of other
social media sites.
• Bespoke surveys which combine passive with additional
data achieve better results.
READ MORE DOWNLOAD CONTACT
Version 1© Ipsos MORI
Category trends in the
age of the consumer
Staying ahead of trends in today’s rapidly
shifting landscape is more important and
complex than ever before. In an age where
ideas and influence can spread quickly, we
need to better equip ourselves with the
category understanding and depth of
knowledge that’s essential to success.
This new presentation presents recent
examples of leveraging behavioural, search
and social conversation data to validate key
consumer trends and qualitative insights in
the CPG and automotive categories.
Topics explored include the key challenges
and opportunities associated with tracking
trends in the age of the consumer, and how
we can more effectively close the gap
between macro trends and category realities
to identify and explore the trends that truly
matter.
READ MORE
SHORT CUTS
Storytelling for action
READ MORE
Technologies that will
change the world
Tech elites are more likely than the general
population to believe that new technologies
will change the way in which humans
experience the world, and that they’ll have
an impact sooner, according to a new
survey.
The tech elite definition includes being over
25 years old, having an income of $75,000+,
holding a college degree or higher, and
currently employed in the tech industry.
Both tech elites and the general population
believe that machine intelligence and
autonomous vehicles are most likely to
create change. Private sector investments,
rather than government investments, were
seen by both sets of respondents as more
likely to encourage technological
advancements.
READ MORE
Are you putting meaning into the stories you
tell? In this article for MarktetingLand, Ipsos’
Peter Minnium sets out why ads that “capture
the movement” of a fully developed story are
the ones that will compel the consumer to
buy. He says:
“Many unsuccessful ads are likely crafted by
marketers who think they are telling a story.
Some may have started to, but by failing to
tell it completely, they were unable to
effectively bridge the gap between interest
and action…”
“We use stories to explain to each other who
we are, to urge people to change, and to
articulate the importance of a thought…
Successful ads confirm what human beings
have known for thousands of years: the
movement captured in a complete story is
the best way to engage an audience and
communicate an idea that results in action.”
Version 1© Ipsos MORI
Click to edit Master title style
CONTACT
All the information within this Ipsos Update
is in the public domain – and is therefore
available to both Ipsos colleagues and
clients.
Content is also regularly updated on our
website and social media outlets.
Please email IKC@ipsos.com with any
comments, including ideas for future
content.
www.ipsos.com
@_Ipsos

More Related Content

What's hot

Power to the People? Beyond Populism
Power to the People? Beyond PopulismPower to the People? Beyond Populism
Power to the People? Beyond PopulismIpsos UK
 
Global views on World Water Day
Global views on World Water DayGlobal views on World Water Day
Global views on World Water DayIpsos UK
 
The Perils of Perception in 2015: Ipsos MORI
The Perils of Perception in 2015: Ipsos MORIThe Perils of Perception in 2015: Ipsos MORI
The Perils of Perception in 2015: Ipsos MORIIpsos UK
 
Ipsos Global Trends 2017
Ipsos Global Trends 2017Ipsos Global Trends 2017
Ipsos Global Trends 2017Ipsos UK
 
Ipsos Global Trends Survey 2014
Ipsos Global Trends Survey 2014Ipsos Global Trends Survey 2014
Ipsos Global Trends Survey 2014Ipsos UK
 
The Perils of Perception in 2016: Ipsos MORI
The Perils of Perception in 2016: Ipsos MORIThe Perils of Perception in 2016: Ipsos MORI
The Perils of Perception in 2016: Ipsos MORIIpsos UK
 
Ipsos Global @dvisor: Power to the People
Ipsos Global @dvisor: Power to the PeopleIpsos Global @dvisor: Power to the People
Ipsos Global @dvisor: Power to the PeopleIpsos UK
 
What worries the World - October 2016
What worries the World - October 2016What worries the World - October 2016
What worries the World - October 2016Ipsos UK
 
Hearts and Minds: Misperceptions of the military
Hearts and Minds: Misperceptions of the militaryHearts and Minds: Misperceptions of the military
Hearts and Minds: Misperceptions of the militaryIpsos UK
 

What's hot (10)

Power to the People? Beyond Populism
Power to the People? Beyond PopulismPower to the People? Beyond Populism
Power to the People? Beyond Populism
 
Global views on World Water Day
Global views on World Water DayGlobal views on World Water Day
Global views on World Water Day
 
Perilsofperception
PerilsofperceptionPerilsofperception
Perilsofperception
 
The Perils of Perception in 2015: Ipsos MORI
The Perils of Perception in 2015: Ipsos MORIThe Perils of Perception in 2015: Ipsos MORI
The Perils of Perception in 2015: Ipsos MORI
 
Ipsos Global Trends 2017
Ipsos Global Trends 2017Ipsos Global Trends 2017
Ipsos Global Trends 2017
 
Ipsos Global Trends Survey 2014
Ipsos Global Trends Survey 2014Ipsos Global Trends Survey 2014
Ipsos Global Trends Survey 2014
 
The Perils of Perception in 2016: Ipsos MORI
The Perils of Perception in 2016: Ipsos MORIThe Perils of Perception in 2016: Ipsos MORI
The Perils of Perception in 2016: Ipsos MORI
 
Ipsos Global @dvisor: Power to the People
Ipsos Global @dvisor: Power to the PeopleIpsos Global @dvisor: Power to the People
Ipsos Global @dvisor: Power to the People
 
What worries the World - October 2016
What worries the World - October 2016What worries the World - October 2016
What worries the World - October 2016
 
Hearts and Minds: Misperceptions of the military
Hearts and Minds: Misperceptions of the militaryHearts and Minds: Misperceptions of the military
Hearts and Minds: Misperceptions of the military
 

Similar to Le meilleur des études Ipsos à travers le monde – Octobre 2017

Ipsos Research highlights march 2016
Ipsos Research highlights march 2016Ipsos Research highlights march 2016
Ipsos Research highlights march 2016Rodd SL
 
Le meilleur des études Ipsos à travers le monde – Mai 2017
Le meilleur des études Ipsos à travers le monde – Mai 2017Le meilleur des études Ipsos à travers le monde – Mai 2017
Le meilleur des études Ipsos à travers le monde – Mai 2017Ipsos France
 
Public Perspectives: Fake News, Internet Bubbles, Post-truth and trust
Public Perspectives: Fake News, Internet Bubbles, Post-truth and trustPublic Perspectives: Fake News, Internet Bubbles, Post-truth and trust
Public Perspectives: Fake News, Internet Bubbles, Post-truth and trustIpsos Public Affairs
 
Ipsos MORI Event - Trust: the Truth?
Ipsos MORI Event - Trust: the Truth?Ipsos MORI Event - Trust: the Truth?
Ipsos MORI Event - Trust: the Truth?Ipsos UK
 
FOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docx
FOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docxFOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docx
FOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docxalfred4lewis58146
 
2019 Reuters Tracking - Core Political 05 01 2019
2019 Reuters Tracking - Core Political 05 01 20192019 Reuters Tracking - Core Political 05 01 2019
2019 Reuters Tracking - Core Political 05 01 2019Ipsos Public Affairs
 
Pesquisa Pew sobre o Brasil - Junho de 2014
Pesquisa Pew sobre o Brasil - Junho de 2014Pesquisa Pew sobre o Brasil - Junho de 2014
Pesquisa Pew sobre o Brasil - Junho de 2014Miguel Rosario
 
What Worries the World : retour sur l’année 2018
What Worries the World : retour sur l’année 2018What Worries the World : retour sur l’année 2018
What Worries the World : retour sur l’année 2018Ipsos France
 
How demographic change affects development
How demographic change affects developmentHow demographic change affects development
How demographic change affects developmentAshikurRahman177
 
GAEBrochureFinal2010
GAEBrochureFinal2010GAEBrochureFinal2010
GAEBrochureFinal2010Simon Roberts
 
Global Trends 2014 - Il pdf per il web
Global Trends 2014 - Il pdf per il webGlobal Trends 2014 - Il pdf per il web
Global Trends 2014 - Il pdf per il webAlberto Puliafito
 
Health Related CMC Backgrounds
Health Related CMC BackgroundsHealth Related CMC Backgrounds
Health Related CMC Backgroundsguestf01d8a
 
Le meilleur des études Ipsos à travers le monde – Décembre 2016
 Le meilleur des études Ipsos à travers le monde – Décembre 2016 Le meilleur des études Ipsos à travers le monde – Décembre 2016
Le meilleur des études Ipsos à travers le monde – Décembre 2016Ipsos France
 
The Demographic Transition Theory
The Demographic Transition TheoryThe Demographic Transition Theory
The Demographic Transition TheorySheri Elliott
 
New Media & Health Literacy: Opportunities & Challenges
New Media & Health Literacy: Opportunities & ChallengesNew Media & Health Literacy: Opportunities & Challenges
New Media & Health Literacy: Opportunities & ChallengesAna Tellez
 
How Millennials Use Technology to Get News: Differences by Race and Ethnicity
How Millennials Use Technology to Get News: Differences by Race and EthnicityHow Millennials Use Technology to Get News: Differences by Race and Ethnicity
How Millennials Use Technology to Get News: Differences by Race and EthnicityJonathan Blum
 
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...Pew Research Center
 
Hispanic Millennial Attitudes Towards Health & Wellbeing
Hispanic Millennial Attitudes Towards Health & Wellbeing Hispanic Millennial Attitudes Towards Health & Wellbeing
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
 
News for you is not for me: Data-driven Computational Journalism - Panel talk...
News for you is not for me: Data-driven Computational Journalism - Panel talk...News for you is not for me: Data-driven Computational Journalism - Panel talk...
News for you is not for me: Data-driven Computational Journalism - Panel talk...Jisun An
 

Similar to Le meilleur des études Ipsos à travers le monde – Octobre 2017 (20)

Ipsos Research highlights march 2016
Ipsos Research highlights march 2016Ipsos Research highlights march 2016
Ipsos Research highlights march 2016
 
Le meilleur des études Ipsos à travers le monde – Mai 2017
Le meilleur des études Ipsos à travers le monde – Mai 2017Le meilleur des études Ipsos à travers le monde – Mai 2017
Le meilleur des études Ipsos à travers le monde – Mai 2017
 
Public Perspectives: Fake News, Internet Bubbles, Post-truth and trust
Public Perspectives: Fake News, Internet Bubbles, Post-truth and trustPublic Perspectives: Fake News, Internet Bubbles, Post-truth and trust
Public Perspectives: Fake News, Internet Bubbles, Post-truth and trust
 
Ipsos MORI Event - Trust: the Truth?
Ipsos MORI Event - Trust: the Truth?Ipsos MORI Event - Trust: the Truth?
Ipsos MORI Event - Trust: the Truth?
 
FOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docx
FOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docxFOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docx
FOR RELEASE APRIL 30, 2018 BY Aaron Smith and .docx
 
2019 Reuters Tracking - Core Political 05 01 2019
2019 Reuters Tracking - Core Political 05 01 20192019 Reuters Tracking - Core Political 05 01 2019
2019 Reuters Tracking - Core Political 05 01 2019
 
Pesquisa Pew sobre o Brasil - Junho de 2014
Pesquisa Pew sobre o Brasil - Junho de 2014Pesquisa Pew sobre o Brasil - Junho de 2014
Pesquisa Pew sobre o Brasil - Junho de 2014
 
What Worries the World : retour sur l’année 2018
What Worries the World : retour sur l’année 2018What Worries the World : retour sur l’année 2018
What Worries the World : retour sur l’année 2018
 
How demographic change affects development
How demographic change affects developmentHow demographic change affects development
How demographic change affects development
 
GAEBrochureFinal2010
GAEBrochureFinal2010GAEBrochureFinal2010
GAEBrochureFinal2010
 
Global Trends 2014 - Il pdf per il web
Global Trends 2014 - Il pdf per il webGlobal Trends 2014 - Il pdf per il web
Global Trends 2014 - Il pdf per il web
 
Health Related CMC Backgrounds
Health Related CMC BackgroundsHealth Related CMC Backgrounds
Health Related CMC Backgrounds
 
Le meilleur des études Ipsos à travers le monde – Décembre 2016
 Le meilleur des études Ipsos à travers le monde – Décembre 2016 Le meilleur des études Ipsos à travers le monde – Décembre 2016
Le meilleur des études Ipsos à travers le monde – Décembre 2016
 
Population Health Management Paper
Population Health Management PaperPopulation Health Management Paper
Population Health Management Paper
 
The Demographic Transition Theory
The Demographic Transition TheoryThe Demographic Transition Theory
The Demographic Transition Theory
 
New Media & Health Literacy: Opportunities & Challenges
New Media & Health Literacy: Opportunities & ChallengesNew Media & Health Literacy: Opportunities & Challenges
New Media & Health Literacy: Opportunities & Challenges
 
How Millennials Use Technology to Get News: Differences by Race and Ethnicity
How Millennials Use Technology to Get News: Differences by Race and EthnicityHow Millennials Use Technology to Get News: Differences by Race and Ethnicity
How Millennials Use Technology to Get News: Differences by Race and Ethnicity
 
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...
How Do OECD Forum Attendees Compare with Citizens Around the World on Views A...
 
Hispanic Millennial Attitudes Towards Health & Wellbeing
Hispanic Millennial Attitudes Towards Health & Wellbeing Hispanic Millennial Attitudes Towards Health & Wellbeing
Hispanic Millennial Attitudes Towards Health & Wellbeing
 
News for you is not for me: Data-driven Computational Journalism - Panel talk...
News for you is not for me: Data-driven Computational Journalism - Panel talk...News for you is not for me: Data-driven Computational Journalism - Panel talk...
News for you is not for me: Data-driven Computational Journalism - Panel talk...
 

More from Ipsos France

Municipales 2026 : intentions de vote à Paris - Mars 2024
Municipales 2026 : intentions de vote à Paris - Mars 2024Municipales 2026 : intentions de vote à Paris - Mars 2024
Municipales 2026 : intentions de vote à Paris - Mars 2024Ipsos France
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Les Français et l'accès aux soins de santé
Les Français et l'accès aux soins de santéLes Français et l'accès aux soins de santé
Les Français et l'accès aux soins de santéIpsos France
 
Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024
Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024
Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024Ipsos France
 
L'impact de la désinformation sur les élections européennes
L'impact de la désinformation sur les élections européennesL'impact de la désinformation sur les élections européennes
L'impact de la désinformation sur les élections européennesIpsos France
 
Européennes 2024 : Enquête électorale - Vague 3
Européennes 2024 : Enquête électorale - Vague 3Européennes 2024 : Enquête électorale - Vague 3
Européennes 2024 : Enquête électorale - Vague 3Ipsos France
 
Personnes immunodéprimées suspendues à la menace du risque infectieux
Personnes immunodéprimées suspendues à la menace du risque infectieuxPersonnes immunodéprimées suspendues à la menace du risque infectieux
Personnes immunodéprimées suspendues à la menace du risque infectieuxIpsos France
 
Sondage : Jeunesse et politique - Février 2024
Sondage : Jeunesse et politique - Février 2024Sondage : Jeunesse et politique - Février 2024
Sondage : Jeunesse et politique - Février 2024Ipsos France
 
Baromètre politique Ipsos-La Tribune Dimanche - Février 2024
Baromètre politique Ipsos-La Tribune Dimanche - Février 2024Baromètre politique Ipsos-La Tribune Dimanche - Février 2024
Baromètre politique Ipsos-La Tribune Dimanche - Février 2024Ipsos France
 
81% des Français se disent satisfaits de leur relation avec leur conjoint
81% des Français se disent satisfaits de leur relation avec leur conjoint81% des Français se disent satisfaits de leur relation avec leur conjoint
81% des Français se disent satisfaits de leur relation avec leur conjointIpsos France
 
Les Français, l'épargne et la retraite - Vague 2024
Les Français, l'épargne et la retraite - Vague 2024Les Français, l'épargne et la retraite - Vague 2024
Les Français, l'épargne et la retraite - Vague 2024Ipsos France
 
Ce que veulent vraiment les femmes en 2024
Ce que veulent vraiment les femmes en 2024Ce que veulent vraiment les femmes en 2024
Ce que veulent vraiment les femmes en 2024Ipsos France
 
85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...
85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...
85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...Ipsos France
 
Baromètre des adolescents - Vague 3 - Janvier 2024
Baromètre des adolescents - Vague 3 - Janvier 2024Baromètre des adolescents - Vague 3 - Janvier 2024
Baromètre des adolescents - Vague 3 - Janvier 2024Ipsos France
 
Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024
Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024
Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024Ipsos France
 
Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024
Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024
Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024Ipsos France
 
Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023
Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023
Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023Ipsos France
 
Enquête électorale - Elections européennes | Vague 2
Enquête électorale - Elections européennes | Vague 2Enquête électorale - Elections européennes | Vague 2
Enquête électorale - Elections européennes | Vague 2Ipsos France
 
Baromètre de l'action politique Ipsos-Le Point - Décembre 2023
Baromètre de l'action politique Ipsos-Le Point - Décembre 2023Baromètre de l'action politique Ipsos-Le Point - Décembre 2023
Baromètre de l'action politique Ipsos-Le Point - Décembre 2023Ipsos France
 
Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...
Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...
Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...Ipsos France
 

More from Ipsos France (20)

Municipales 2026 : intentions de vote à Paris - Mars 2024
Municipales 2026 : intentions de vote à Paris - Mars 2024Municipales 2026 : intentions de vote à Paris - Mars 2024
Municipales 2026 : intentions de vote à Paris - Mars 2024
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Les Français et l'accès aux soins de santé
Les Français et l'accès aux soins de santéLes Français et l'accès aux soins de santé
Les Français et l'accès aux soins de santé
 
Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024
Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024
Baromètre politique Ipsos-La Tribune Dimanche - Mars 2024
 
L'impact de la désinformation sur les élections européennes
L'impact de la désinformation sur les élections européennesL'impact de la désinformation sur les élections européennes
L'impact de la désinformation sur les élections européennes
 
Européennes 2024 : Enquête électorale - Vague 3
Européennes 2024 : Enquête électorale - Vague 3Européennes 2024 : Enquête électorale - Vague 3
Européennes 2024 : Enquête électorale - Vague 3
 
Personnes immunodéprimées suspendues à la menace du risque infectieux
Personnes immunodéprimées suspendues à la menace du risque infectieuxPersonnes immunodéprimées suspendues à la menace du risque infectieux
Personnes immunodéprimées suspendues à la menace du risque infectieux
 
Sondage : Jeunesse et politique - Février 2024
Sondage : Jeunesse et politique - Février 2024Sondage : Jeunesse et politique - Février 2024
Sondage : Jeunesse et politique - Février 2024
 
Baromètre politique Ipsos-La Tribune Dimanche - Février 2024
Baromètre politique Ipsos-La Tribune Dimanche - Février 2024Baromètre politique Ipsos-La Tribune Dimanche - Février 2024
Baromètre politique Ipsos-La Tribune Dimanche - Février 2024
 
81% des Français se disent satisfaits de leur relation avec leur conjoint
81% des Français se disent satisfaits de leur relation avec leur conjoint81% des Français se disent satisfaits de leur relation avec leur conjoint
81% des Français se disent satisfaits de leur relation avec leur conjoint
 
Les Français, l'épargne et la retraite - Vague 2024
Les Français, l'épargne et la retraite - Vague 2024Les Français, l'épargne et la retraite - Vague 2024
Les Français, l'épargne et la retraite - Vague 2024
 
Ce que veulent vraiment les femmes en 2024
Ce que veulent vraiment les femmes en 2024Ce que veulent vraiment les femmes en 2024
Ce que veulent vraiment les femmes en 2024
 
85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...
85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...
85% des Français pensent que les agriculteurs ne sont pas rémunérés à leur ju...
 
Baromètre des adolescents - Vague 3 - Janvier 2024
Baromètre des adolescents - Vague 3 - Janvier 2024Baromètre des adolescents - Vague 3 - Janvier 2024
Baromètre des adolescents - Vague 3 - Janvier 2024
 
Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024
Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024
Baromètre politique Ipsos-La Tribune Dimanche - Janvier 2024
 
Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024
Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024
Ipsos Update - Le best of Ipsos à travers le monde - Janvier 2024
 
Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023
Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023
Ipsos Update - Le best of Ipsos à travers le monde - Décembre 2023
 
Enquête électorale - Elections européennes | Vague 2
Enquête électorale - Elections européennes | Vague 2Enquête électorale - Elections européennes | Vague 2
Enquête électorale - Elections européennes | Vague 2
 
Baromètre de l'action politique Ipsos-Le Point - Décembre 2023
Baromètre de l'action politique Ipsos-Le Point - Décembre 2023Baromètre de l'action politique Ipsos-Le Point - Décembre 2023
Baromètre de l'action politique Ipsos-Le Point - Décembre 2023
 
Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...
Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...
Pour Noël, 77% des Français privilégient le respect de leur budget VS. faire ...
 

Recently uploaded

The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerPavel Šabatka
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best PracticesDataArchiva
 
Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introductionsanjaymuralee1
 
Rock Songs common codes and conventions.pptx
Rock Songs common codes and conventions.pptxRock Songs common codes and conventions.pptx
Rock Songs common codes and conventions.pptxFinatron037
 
CCS336-Cloud-Services-Management-Lecture-Notes-1.pptx
CCS336-Cloud-Services-Management-Lecture-Notes-1.pptxCCS336-Cloud-Services-Management-Lecture-Notes-1.pptx
CCS336-Cloud-Services-Management-Lecture-Notes-1.pptxdhiyaneswaranv1
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxDwiAyuSitiHartinah
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Vladislav Solodkiy
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?sonikadigital1
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxVenkatasubramani13
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructuresonikadigital1
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationGiorgio Carbone
 
CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionajayrajaganeshkayala
 
Optimal Decision Making - Cost Reduction in Logistics
Optimal Decision Making - Cost Reduction in LogisticsOptimal Decision Making - Cost Reduction in Logistics
Optimal Decision Making - Cost Reduction in LogisticsThinkInnovation
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityAggregage
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Guido X Jansen
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...PrithaVashisht1
 

Recently uploaded (16)

The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayer
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices
 
Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introduction
 
Rock Songs common codes and conventions.pptx
Rock Songs common codes and conventions.pptxRock Songs common codes and conventions.pptx
Rock Songs common codes and conventions.pptx
 
CCS336-Cloud-Services-Management-Lecture-Notes-1.pptx
CCS336-Cloud-Services-Management-Lecture-Notes-1.pptxCCS336-Cloud-Services-Management-Lecture-Notes-1.pptx
CCS336-Cloud-Services-Management-Lecture-Notes-1.pptx
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptx
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructure
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - Presentation
 
CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual intervention
 
Optimal Decision Making - Cost Reduction in Logistics
Optimal Decision Making - Cost Reduction in LogisticsOptimal Decision Making - Cost Reduction in Logistics
Optimal Decision Making - Cost Reduction in Logistics
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...
 

Le meilleur des études Ipsos à travers le monde – Octobre 2017

  • 1. Version 1© Ipsos MORI IPSOS UPDATE October 2017 A selection of the latest research and thinking from Ipsos teams around the world
  • 2. Version 1© Ipsos MORI . WELCOME Welcome to the October edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. The underlying idea of Ipsos Update is simple: to present aspects of the “Best of Ipsos” in an easily digestible format. We have not tried to be comprehensive; the focus is on content which will be relevant to more than one market or specialist research area. Links are provided to the various points of view and information sources, as well as the Ipsos colleagues responsible for each piece of work. We hope you find this useful. Please email IKC@ipsos.com with any comments or ideas, or if you would like to subscribe to future editions. Thank you.
  • 3. Version 1© Ipsos ARTIFICIAL INTELLIGENCE: Are consumers ready? This new report examines Australian perceptions of Artificial Intelligence (AI), finding that most people understand little about the range of technologies that fall under the AI banner and are unsure whether to be afraid or hopeful. IMMIGRATION AND REFUGEE CRISIS: Global study reveals a feeling of unease CHINESE INTERNATIONAL TRAVEL MONITOR: Mainland Chinese traveller habits Taking into consideration the growing affluence of Chinese citizens, along with the relaxing of visa restrictions, this special report takes a comprehensive look at the impact on global travel by mainland Chinese travellers. IN THIS EDITION THE MILLENNIAL BUG: Public attitudes on generational living standards Exploring British public attitudes on the living standards of different generations, this new report finds widespread concern across society about young people’s prospects. SOUTH AFRICAN PERCEPTIONS OF WOMEN: Poll uncovers recent improvements In a positive step for gender equality, findings from a new poll have uncovered small but significant improvements over the past two years in the overall perceptions of women in South Africa. SPOTLIGHT ON AMERICA: What makes a “real American”? PASSIVE PERCEPTIONS: Understanding how passive measurements work Focusing on the usage of smartphones and tablets, this new thought piece uncovers how passive measurement works, including the key benefits of the technique. INTERNATIONAL DEVELOPMENT: Global understanding of progress Most people in developed nations have little knowledge about the level of progress towards international development goals, including how much their governments spend on development aid, according to a new 28-country study. People who believe in free speech top the list of characteristics of a “real American”, followed by caring about the welfare of all Americans equally, according to a new comprehensive study from the US team. New data from the Global @dvisor study across 25 countries reveals people’s unease towards immigration and refugees, with only one in five believing that immigration has had a positive effect on their country.
  • 4. Version 1© Ipsos ARTIFICIAL INTELLIGENCE Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about AI and its potential to reshape the world as we know it. To explore perceptions, this survey of more than 1,000 Australians reveals that most people understand little about the range of technologies that fall under the AI banner and are unsure whether to be afraid or hopeful. On the one hand, just under half (48%) feel optimistic about the future of technology and the same proportion (48%) are looking to technology to help solve some of the world’s biggest problems in the future. However, at the same time, 46% are afraid of technology taking over in the future and just over half (54%) believe that we already rely too much on technology. In addition to the research findings, the report outlines the thoughts of Ipsos’ APAC Director, Dr Pascal Bourgeat. In his piece, ‘Hello to the Age of Cognition,’ AI is explored through the lens of Behavioural Science and sets the scene for what AI really can do.READ MORE DOWNLOAD CONTACT This new report explores how much consumers understand about Artificial Intelligence (AI) and its potential role in the future.
  • 5. Version 1© Ipsos Most people in developed nations have little knowledge about the level of progress towards international development goals, according to a new 28-country study. Ipsos partnered with the Gates Foundation to explore public awareness of, and perceptions towards, the global progress made battling poverty, immunisations, infant mortality and other public health issues. Key findings include: • Most citizens in donor countries believe that living conditions in the developing world are worsening. However, the majority of data actually shows marked progress towards meeting development goals. • Few people in donor countries expect the quality of economic opportunities, health, or education in the world’s poorest countries to improve over the next 15 years. • Those in developed countries (significantly) overestimate the amount of money their governments spend on development aid.READ MORE DOWNLOAD CONTACT INTERNATIONAL DEVELOPMENT
  • 6. Version 1© Ipsos Along with the growing affluence of Chinese citizens, the relaxing of visa restrictions around the world has helped encourage more Chinese international travel. This report is based on research involving both Chinese international travellers and hoteliers around the world and includes detailed information about spending patterns, travel preferences, accommodation choices and future plans. Highlights include: • Over 10 million Chinese travellers visited Europe in 2016. • Spending on travel increased across all age groups last year, but particularly for those born after the 1970s, who spent 7% more on average. • Overall, Chinese travellers spent 28% of their income on international travel in 2016, with “90s millennials” the biggest spenders across the age groups. READ MORE DOWNLOAD The Hotels.com Chinese International Travel Monitor takes a comprehensive look at the impact on global travel by mainland Chinese travellers. CHINESE INTERNATIONAL TRAVEL MONITOR CONTACT
  • 7. Version 1© Ipsos New data from Global @dvisor reveals unease in public attitudes towards immigration and refugees. Key findings include: • Three in four people around the world believe that immigration has increased in their country over the last five years. • Only one in five (21%) on average say that immigration has had a positive effect on their country, compared with two in five (42%) who believe it has had a negative impact. • Half (48%) of respondents think that there are too many immigrants in their country. Turkey has the highest number of people who think this (83%), followed by Italy (66%), South Africa (62%), and Russia (62%). • Only 43% of respondents are confident that refugees coming to their country will successfully integrate into their country, with Serbia (70%) and Peru (65%) being most confident. DOWNLOAD GLOBAL VIEWS ON IMMIGRATION AND THE REFUGEE CRISIS READ MORE CONTACT
  • 8. Version 1© Ipsos THE MILLENNIAL BUG Britons across all age groups no longer believe that young people today will have a better life than their parents, with pessimism strongest among graduates and high earners. Overall, people are more than twice as likely to say that young people today will have a worse standard of life compared to their parents (48%) than a better standard of life (23%). There has been a sharp turnaround in views compared to 15 years ago, as the proportion of people who think their children will have a better life than them has halved. One in three millennials (33%) agree that they would prefer to have grown up when their parents were children. In contrast, just 15 per cent of Baby Boomers and Generation X said they’d prefer to be a young person growing up today. The report is based on research for the Resolution Foundation, who say that tackling the challenges of living standards that lie behind this widespread anxiety about the direction of Britain for young people is a central task of politics today. READ MORE DOWNLOAD CONTACT Examining public attitudes on the living standards of different generations, this report finds widespread concern across society about young people’s prospects.
  • 9. Version 1© Ipsos SOUTH AFRICAN PERCEPTIONS OF WOMEN In a positive step for gender equality, findings from a new poll have uncovered recent improvements in the overall perceptions of women in South Africa. Tracking the views of both men and women, the poll also explores the efficiency of government efforts in the fight for gender equality. Looking at the results over the past two years, we can see a small but significant progression in people‘s attitudes. Findings include: • 22% of adult South Africans think that men make better political leaders than women do – in contrast to over a third (36%) in 2015. • One in five (21%) people believe that when jobs are scarce, men should have more rights to jobs than women – compared with 28% in 2015. • 20% think that a woman’s place is in the house – a change from 24% in 2015. • 18% believe that a boy has more rights to education than a girl – in comparison to 21% who felt that way in 2015.READ MORE DOWNLOAD CONTACT
  • 10. Version 1© Ipsos SPOTLIGHT ON AMERICA What makes a “real American”? READ MORE DOWNLOAD CONTACT People who believe in free speech top the list of characteristics of a “real American”, according to a comprehensive study from the US team. Americans ranked items on whether or not they represented a “real American”, with the most popular answers being; believing in free speech (91%), caring about the welfare of all Americans equally (88%) and George Washington (88%). At the opposite end of the spectrum, burning the flag came last on the list (13%), followed by sympathising with the Alt-Right movement (21%) and having extreme political views (32%). Political affiliation has an impact on attitudes, with 92% of Republicans considering themselves a “real American”, compared to only 82% of Democrats. America and North Korea A separate poll revealed the majority of Americans don’t understand the presidential procedure for a nuclear strike. Respondents were asked how much they know about North Korea and their nuclear capabilities. Aside from geography (57% were able to identify North Korea on a map of Asia), they struggled generally with the detail in the questions.DOWNLOAD
  • 11. Version 1© Ipsos PASSIVE PERCEPTIONS Focusing on the usage of smartphones and tablets, this new thought piece from Ipsos Connect uncovers how passive measurement works and the key benefits to this technique. In the context of IPA’s TouchPoints Daily Life Survey, Passive Perceptions explores how the combination of passively captured data, along with diary and questionnaire data, can lead to richer insights into participants’ daily lives. Key findings: • People in the UK spend an average of 104 minutes a day using apps and websites via smartphone, compared to 61 minutes via tablet. • App usage is nearly twice as high on smartphones than tablets. • Smartphones tend to have more apps than tablets. • 60% of time online is spent across social, games, email, and media. • Instagram continues to grow, despite the plateau of other social media sites. • Bespoke surveys which combine passive with additional data achieve better results. READ MORE DOWNLOAD CONTACT
  • 12. Version 1© Ipsos MORI Category trends in the age of the consumer Staying ahead of trends in today’s rapidly shifting landscape is more important and complex than ever before. In an age where ideas and influence can spread quickly, we need to better equip ourselves with the category understanding and depth of knowledge that’s essential to success. This new presentation presents recent examples of leveraging behavioural, search and social conversation data to validate key consumer trends and qualitative insights in the CPG and automotive categories. Topics explored include the key challenges and opportunities associated with tracking trends in the age of the consumer, and how we can more effectively close the gap between macro trends and category realities to identify and explore the trends that truly matter. READ MORE SHORT CUTS Storytelling for action READ MORE Technologies that will change the world Tech elites are more likely than the general population to believe that new technologies will change the way in which humans experience the world, and that they’ll have an impact sooner, according to a new survey. The tech elite definition includes being over 25 years old, having an income of $75,000+, holding a college degree or higher, and currently employed in the tech industry. Both tech elites and the general population believe that machine intelligence and autonomous vehicles are most likely to create change. Private sector investments, rather than government investments, were seen by both sets of respondents as more likely to encourage technological advancements. READ MORE Are you putting meaning into the stories you tell? In this article for MarktetingLand, Ipsos’ Peter Minnium sets out why ads that “capture the movement” of a fully developed story are the ones that will compel the consumer to buy. He says: “Many unsuccessful ads are likely crafted by marketers who think they are telling a story. Some may have started to, but by failing to tell it completely, they were unable to effectively bridge the gap between interest and action…” “We use stories to explain to each other who we are, to urge people to change, and to articulate the importance of a thought… Successful ads confirm what human beings have known for thousands of years: the movement captured in a complete story is the best way to engage an audience and communicate an idea that results in action.”
  • 13. Version 1© Ipsos MORI Click to edit Master title style CONTACT All the information within this Ipsos Update is in the public domain – and is therefore available to both Ipsos colleagues and clients. Content is also regularly updated on our website and social media outlets. Please email IKC@ipsos.com with any comments, including ideas for future content. www.ipsos.com @_Ipsos