Boris Johnson’s favourability rating increases sharply, with the Conservative Party’s image also showing some improvement By a small margin, the public now think the country is heading in the right direction One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin

1. © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
IPSOS MORI
POLITICAL PULSE
APRIL 2020

2. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public
Net right direction = +5%
April 2020
40%
RIGHT DIRECTION
16%
NEITHER
35%
WRONG DIRECTION
January – April 2020
2
40%
RIGHT DIRECTION
35%
WRONG DIRECTION40%
16%
35%
9%
Direction of the country
9%
DON’T KNOW
Base: 1,069 Online British adults 18+, 10-13 April 2020.
Source: Ipsos MORI
Generally speaking, do you think things in Great Britain are heading in the right
direction or wrong direction?
0%
10%
20%
30%
40%
50%
Jan-20
Feb-20
Mar-20
Apr-20

3. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public
Direction of the
country
50%
34%
37%
63%
25%
18%
71%
40%
31%
37%
39%
17%
54%
64%
8%
35%
3
By 2019 General Election vote
Among all
Generally speaking, do you
think things in Great Britain
are heading in the right
direction or wrong direction?
By 2016 EU referendum vote
Conservative
Labour
18-34
35-54
55+
Right direction Wrong direction
Net
right
+5
+63
-46
-2
-3
Source: Ipsos MORI
By age group
+19
-29
+46
Remain
Leave
Base: 1,069 Online British adults 18+, 2019 Conservative voters (309),
2019 Labour voters (291), 2016 Remain voters (460), Leave voters
(383),18-34 year olds (352), 35-54 (392), 55+ (325), 10-13 April 2020

4. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public
Net = +20%
April 2020
51%
Favourable
16%
Neither
31%
Unfavourable
November 2019 – April 2020
4
51%
Favourable
31%
Unfavourable
51%
16%
31%
2%
Boris Johnson: Favourability
To what extent, if at all, do you have a favourable or unfavourable opinion of the
following politicians and political parties? Boris Johnson
2%
Don’t know
Base: 1,069 Online British adults 18+, 10-13 April 2020
Source: Ipsos MORI
0%
10%
20%
30%
40%
50%
60%
Nov-2019
Dec-2019
Jan-2020
Feb-2020
Mar-2020
Apr-2020
GE2019

5. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public5
Boris Johnson: Net favourability by subgroups, March v April 2020
To what extent, if at all, do you have a favourable or unfavourable opinion of the
following politicians and political parties? Boris Johnson
Base: 1,069 Online British adults 18+, 10-13 April 2020
-13 -21 -23
2
67
-75
-59
43
20 5 21
32
88
-42
-21
67
Among all
18-34
year olds
55+
year olds
Conservative
voters
35-54
year olds
Labour
voters
Remain
voters
Leave
voters
March 2020
April 2020

6. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public
Net = +5%
April 2020
26%
Favourable
39%
Neither
21%
Unfavourable
January – April 2020
6
26%
Favourable
21%
Unfavourable
26%
39%
21%
14%
Keir Starmer: Favourability
To what extent, if at all, do you have a favourable or unfavourable opinion of the
following politicians and political parties? Keir Starmer
14%
Don’t know
Base: 1,069 Online British adults 18+, 10-13 April 2020
Source: Ipsos MORI
0%
25%
50%
75%
Jan-2020
Feb-2020
Mar-2020
Becomes Labour
party leader
Apr-2020

7. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public
April 2020
43%
Better
31%
Make no difference
6%
Worse
7
43%
31%
6%
19%
Keir Starmer: Impact on the Labour party
As you may already know, Keir Starmer has recently been elected as leader of the Labour
party. From what you’ve seen or heard about Keir Starmer, if anything, do you think he will
change the Labour party for the better, worse, or will he make no difference?
19%
Don’t know
Base: 1,069 Online British adults 18+, 10-13 April 2020
Source: Ipsos MORI

8. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public
8
Political parties: Favourability
To what extent, if at all, do you have a favourable or unfavourable opinion of the
following politicians and political parties?
The Conservative Party The Labour Party The Liberal Democrats
0%
20%
40%
60%
Nov-2019
Dec-2019
Jan-2020
Feb-2020
Mar-2020
Apr-2020
Nov-2019
Dec-2019
Jan-2020
Feb-2020
Mar-2020
Apr-2020
Nov-2019
Dec-2019
Jan-2020
Feb-2020
Mar-2020
Apr-2020
GE2019
39%
Favourable
37%
Unfavourable
30%
Favourable
40%
Unfavourable
17%
Favourable
42%
Unfavourable
Base: 1,069 Online British adults 18+, 10-13 April 2020
Net favourable -+2 Net favourable -10 Net favourable -25

9. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public9
Political parties and leaders: Favourability
To what extent, if at all, do you have a favourable or unfavourable opinion of the
following politicians and political parties?
Base: 1,069 Online British adults 18+, 10-13 April 2020. c.1000 British adults each month.
Source: Ipsos MORI
0%
10%
20%
30%
40%
50%
Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020
GE2019% Favourable 51% Boris Johnson
39% Conservative Party
30% Labour Party
Jeremy Corbyn
17% Lib Dems
Jo Swinson
26% Keir Starmer

10. Gideon Skinner
Research Director
gideon.skinner@ipsos.com
Glenn Gottfried
Research Manager
glenn.gottfried@ipsos.com
Cameron Garrett
Senior Research Executive
cameron.garrett@ipsos.com
Ipsos MORI
Political Pulse April 2020
For more information
Dylan Spielman
Research Executive
dylan.spielman@ipsos.com