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Scottish Public Opinion Monitor
                 p
January 2012

                                        2.2.12
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  Technical details                                                                                                                                    brand logo
                                                                                                                                                          here
                                                                                                                                                           2



• This presents the topline results from Scotland
• Results are based on a survey of 1 005 respondents
                                   1,005
  conducted by telephone
• Fieldwork dates: 27th January – 29th January 2012
• Data are weight by: age, sex and working status using
  census data; tenure using SHS 2007-2008 data; and
  p
  public-private sector employment using Scottish
         p                p y          g
  Government Quarterly Public Sector Employment series
  data
• Where results do not sum to 100% this may be due to
                              100%,
  computer rounding, multiple responses, or the exclusion of
  “don’t know” categories
• R
  Results are b
       l      based on all respondents (1 00 ) unless
                   d    ll       d     (1,005) l
  otherwise stated




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The SNP extend their lead over Labour in voting intention for                                                                                                                  brand logo
                                                                                                                                                                                  here
Scottish Parliament elections                                                                                                                                                      3

 Q. If there were elections to the Scottish Parliament tomorrow, how would you
 use your first vote?

                                    All giving a voting                                                                                             All who are certain to
                                     intention (89%)                                                                                                     vote (64%)
                                    Others                                                                                                              Others
         Lib Dem                                  4%                                   SNP                              Lib Dem                             5%           SNP
                                   10%                                                                                                              10%
    Cons.                                                                                                           Cons.
                        12%                                                                                                              13%
                                                                                   45%                                                                                   49%



                                                                                                                                                   23%
                                  28%
                Labour                                                                                                           Labour
                      SNP lead over Labour = 17%                                                                                         SNP lead over Labour = 26%
 Base: All giving a voting intention = 89% (894); all certain to vote = 64% (645). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012


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Support for Labour continues to decrease, while there                                                                                                                                 brand logo
                                                                                                                                                                                         here
is a slight recovery for the Lib Dems                                                                                                                                                     4

Q. If there were elections to the Scottish Parliament tomorrow, how would you
use your first vote?
                              Labour
                              Labo r                         SNP                    Conservative
                                                                                    Conser ati e                                   Liberal Democrats                     Other
                                                       Scottish Parliament Election                                                                    Scottish Parliament Election
  60                                                              Result                                                                                          Result

  50                                                                                                                                                                                      49%

  40

  30
                                                                                                                                                                                          23%
  20
                                                                                                                                                                                          13%
  10                                                                                                                                                                                      10%
                                                                                                                                                                                          5%
                                                                                                                                                                                           %
    0


Base: All certain to vote. Data collected among c1,000 Scottish adults.


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The majority of Scots expressed satisfaction with the way in Alex Salmond logo
                                                                       brand
                                                                          here
as First Minister, although net satisfaction has fallen by 13 points       5

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime
Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives?

                                                                                                                                                   Don’t know   Net satisfaction   Net satisfaction
                                            Dissatisfied
                                            Di    i fi d                          Saitisfied
                                                                                  S i i fi d                                                                                        change (Dec
                                                                                                                                                                                         ’11)


    Alex Salmond                                                         36                                    58                                      7%           +22%               -13%


 David Cameron                                                 60                                   32                                                 7%           -28%                +3%
                                                                                                                                                                                       (Aug ‘11)




 Johann Lamont                                                            33                      27                                                   40%           -6%                N/A


  Ruth Davidson                                                           34                    22                                                     44%          -12%                -4%


      Willie Rennie                                                       32                   20                                                      47%          -12%                -4%


                                      -60             -40             -20                0             20                40                60
Base: 1,005 Scottish adults 18+, 27-29 January 2012


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                                                                                                                                                                                  brand logo
Satisfaction with party leaders - trends                                                                                                                                             here
                                                                                                                                                                                      6

Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime
Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives?


        Alex Salmond                               David Cameron                                  Johann Lamont                                        Willie Rennie     Ruth Davidson

  70

  60                                                                                                                                                                                  58%

  50

  40
                                                                                                                                                                                      32%
  30                                                                                                                                                                                  27%
                                                                                                                                                                                      22%
  20                                                                                                                                                                                  20%
  10

    0
     Aug-09
     Aug 09              Nov-09
                         Nov 09              Feb-10
                                             Feb 10              Apr-10
                                                                 Apr 10              Aug-10
                                                                                     Aug 10              Nov-10
                                                                                                         Nov 10                Feb-11
                                                                                                                               Feb 11                  Apr-11
                                                                                                                                                       Apr 11   Aug-11
                                                                                                                                                                Aug 11   Dec-11
                                                                                                                                                                         Dec 11   Jan-12
                                                                                                                                                                                  Jan 12
Base: All certain to vote. Data collected among c1,000 Scottish adults.


© Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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                                                                                                                                                                           brand logo
                                                                                                                                                                              here




Thank you
mark.diffley@ipsos.com | 0131 240 3269                                                                                                                    @IpsosMORIScot        31.1.12

christopher.mclean@ipsos.com | 0131 240 3264

© Ipsos MORI   This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.

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Ipsos MORI Scotland: Satisfaction with Party Leaders

  • 1. Paste co- brand logo here Scottish Public Opinion Monitor p January 2012 2.2.12
  • 2. Paste co- Technical details brand logo here 2 • This presents the topline results from Scotland • Results are based on a survey of 1 005 respondents 1,005 conducted by telephone • Fieldwork dates: 27th January – 29th January 2012 • Data are weight by: age, sex and working status using census data; tenure using SHS 2007-2008 data; and p public-private sector employment using Scottish p p y g Government Quarterly Public Sector Employment series data • Where results do not sum to 100% this may be due to 100%, computer rounding, multiple responses, or the exclusion of “don’t know” categories • R Results are b l based on all respondents (1 00 ) unless d ll d (1,005) l otherwise stated © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 3. Paste co- The SNP extend their lead over Labour in voting intention for brand logo here Scottish Parliament elections 3 Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote? All giving a voting All who are certain to intention (89%) vote (64%) Others Others Lib Dem 4% SNP Lib Dem 5% SNP 10% 10% Cons. Cons. 12% 13% 45% 49% 23% 28% Labour Labour SNP lead over Labour = 17% SNP lead over Labour = 26% Base: All giving a voting intention = 89% (894); all certain to vote = 64% (645). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 4. Paste co- Support for Labour continues to decrease, while there brand logo here is a slight recovery for the Lib Dems 4 Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote? Labour Labo r SNP Conservative Conser ati e Liberal Democrats Other Scottish Parliament Election Scottish Parliament Election 60 Result Result 50 49% 40 30 23% 20 13% 10 10% 5% % 0 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 5. Paste co- The majority of Scots expressed satisfaction with the way in Alex Salmond logo brand here as First Minister, although net satisfaction has fallen by 13 points 5 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives? Don’t know Net satisfaction Net satisfaction Dissatisfied Di i fi d Saitisfied S i i fi d change (Dec ’11) Alex Salmond 36 58 7% +22% -13% David Cameron 60 32 7% -28% +3% (Aug ‘11) Johann Lamont 33 27 40% -6% N/A Ruth Davidson 34 22 44% -12% -4% Willie Rennie 32 20 47% -12% -4% -60 -40 -20 0 20 40 60 Base: 1,005 Scottish adults 18+, 27-29 January 2012 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 6. Paste co- brand logo Satisfaction with party leaders - trends here 6 Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives? Alex Salmond David Cameron Johann Lamont Willie Rennie Ruth Davidson 70 60 58% 50 40 32% 30 27% 22% 20 20% 10 0 Aug-09 Aug 09 Nov-09 Nov 09 Feb-10 Feb 10 Apr-10 Apr 10 Aug-10 Aug 10 Nov-10 Nov 10 Feb-11 Feb 11 Apr-11 Apr 11 Aug-11 Aug 11 Dec-11 Dec 11 Jan-12 Jan 12 Base: All certain to vote. Data collected among c1,000 Scottish adults. © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 7. Paste co- brand logo here Thank you mark.diffley@ipsos.com | 0131 240 3269 @IpsosMORIScot 31.1.12 christopher.mclean@ipsos.com | 0131 240 3264 © Ipsos MORI This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.