Many Americans prefer to conduct transactions without getting out of their car. The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well! For full results: http://www.ipsos-na.com/knowledge-ideas/public-affairs/thought-starter/?q=omnibus-drive-thru-lanes

1. WHAT'S EASIER THAN THE DRIVE-THRU LANE?
YOUR SMARTPHONE! READY OR NOT, HERE IT COMES
WANT MORE INFORMATION ABOUT WHAT AMERICAN’S THINK
ABOUT CONVENIENCE AND DRIVE-THRU OPTIONS? CONTACT US
AT NAOMNI@IPSOS-NA.COM FOR MORE DETAILED DATA OR GO TO
HTTP://WWW.IPSOS-NA.COM/PRODUCTS-TOOLS/OMNIBUS/
FOR MORE INFORMATION ABOUT OTHER OMNIBUS TOOLS.
DATA FOR THIS INFOGRAPHIC WERE
GENERATED BY AN IPSOS ENATION ONLINE
OMNIBUS SURVEY OF 1005 AMERICANS.
STUDY CONDUCTED DECEMBER 4-7, 2015.
WOULD RATHER ORDER AHEAD ON SMARTPHONE
OR WAIT UNTIL REACH DRIVE-THRU LANE?
THE GOOD, THE BAD & THE UGLY
SAY IT SHOULD BE FOR SMALL,
MEDIUM OR SIMPLE TRANSACTIONS
CAR WASH
80
FAST FOOD
DONUT SHOP
COFFEE SHOP
B A N K
DRY
CLEANER
LAUNDROMAT
CURRENTLY CONDUCT BUSINESS PRIMARILY USING DRIVE-THRU FOR FOLLOWING:
% 41%
76%
AGREE BEING INSIDE FOR FACE
TO FACE INTERACTION IS BEST75%
LIKE BEING ABLE TO STAY IN CAR
53%
THINK DRIVE-THRU ISN’T USUALLY
100% CORRECT50%
GET FRUSTRATED USING
DRIVE-THRU41%
AGREE WOULD NOT USE BUSINESS
IF DIDN'T OFFER DRIVE-THRU14%
PREFER BUSINESSES THAT OFFER
BOTH IN STORE AND DRIVE-THRU OPTIONS72%
33%
29%30%
25%
22%
DRIVE-THRUS
18-34
YRS OLD
PARENTS
59
55
50
41
41
4
%
%
%
%
%
%
%
%
%
%
%
%
52
50
46
38
35
33
RETAIL
SHOPPING
DRY
CLEANER
PHARMACY
LIBRARY
FAST FOOD
BANK
0
ALTHOUGH MAJORITY OF CUSTOMERS SAY WAIT FOR
DRIVE-THRU, MANY YOUNG ADULTS AND/OR PARENTS WOULD
BE WILLING TO PRE-ORDER ON SMARTPHONE,
ESPECIALLY FOR: