Isabella Di Fabio Key Competencies of the Community Manager What does a CM do? If we talk about the profile of the Social Media Manger or Senior Community Manager and that it has to have a place within the management committee, then we are talking about salaries between € 35,000 and € 55,000. As we already anticipated, community manager is a true profession. Sometimes we confuse a twitter or facebook manager with a community manager and it is not. A community is a manager who will manage the voice of the company on the internet and determine the public image of the brand, what we call its identity 2nd. This is not trivial and therefore requires training skills and technical knowledge: 1. Strategy and planning 2. Content editing: Blogging 3. Lean Change Management 4. Community Manager Tools 5. Design tools for Community Manager Community Manager Skills What is the perfect Community Manager like? A great capacity for empathy and communication is critical in the expert of social networks. Since its main function is to manage an online community involving users, if it does not have good online communication skills, it will have little to do. In addition, writing is essential, both for the publication of copys for the RRSS and for the creation of posts on corporate blogs. The second key characteristic of this professional is empathy. Social networks have to have an empathetic profile, who knows how to put themselves in the shoes of others, and always involved in finding the best solution to the needs and problems of their fans.

1. Isabella Di Fabio Key Competencies of
the Community Manager
Isabella Di Fabio - What does a CM do?
If we talk about the profile of the Social Media Manger or Senior Community Manager and that it
has to have a place within the management committee, then we are talking about salaries
between € 35,000 and € 55,000.
As we already anticipated, community manager is a true profession. Sometimes we confuse a
twitter or facebook manager with a community manager and it is not. A community is a manager
who will manage the voice of the company on the internet and determine the public image of the
brand, what we call its identity 2nd.
Isabella Di Fabio - This is not trivial and therefore
requires training skills and technical knowledge:
1. Strategy and planning
2. Content editing: Blogging
3. Lean Change Management
4. Community Manager Tools
5. Design tools for Community Manager
Isabella Di Fabio - Community Manager Skills What is the perfect
Community Manager like?
A great capacity for empathy and communication is critical in the expert of social networks.
Since its main function is to manage an online community involving users, if it does not have
good online communication skills, it will have little to do. In addition, writing is essential, both for
the publication of copys for the RRSS and for the creation of posts on corporate blogs.
The second key characteristic of this professional is empathy. Social networks have to have an
empathetic profile, who knows how to put themselves in the shoes of others, and always
involved in finding the best solution to the needs and problems of their fans.

2. Moderation is another feature that companies will look to when they want to hire a Community
Manager. An irascible and impulsive profile can do a lot of damage to the brand in the face of
user criticism. Conflict must never escalate: the Community Manager is just another worker in
the company who must pursue the solution of customer problems.
Total dedication to the project is also valued. The Community Manager must be prepared to
manage any type of threat regardless of the time of day. Here comes perhaps the hardest part
of the profession: a Community Manager should never completely disconnect from work.
And, finally, the social media expert must have a real passion for the brand and its products. It is
impossible for you to be able to involve others and convince them of how great your brand is if
you yourself do not believe what you are saying.