Mobile SEO: the future of search engine optimization PROGRAMMING AND WEB DESIGN Internet browsing habits have undergone a spectacular revolution as a result of the popularization of mobile devices: especially smartphones, although tablets are increasingly taking center stage. The data speaks for itself, and it is currently estimated that the use of mobile phones and tablets to browse the Internet is around 50%, with an upward trend. This context places great importance on mobile SEO, that is, the construction of websites specially adapted for mobile phones with specific positioning strategies (SEO).

1. Isabella Di Fabio Mobile SEO: the future
of search engine optimization
PROGRAMMING AND WEB DESIGN
Internet browsing habits have undergone a spectacular revolution as a result of the
popularization of mobile devices: especially smartphones, although tablets are increasingly
taking center stage. The data speaks for itself, and it is currently estimated that the use of
mobile phones and tablets to browse the Internet is around 50%, with an upward trend. This
context places great importance on mobile SEO, that is, the construction of websites specially
adapted for mobile phones with specific positioning strategies (SEO).
Isabella Di Fabio - Positioning factors
It is well known the enormous importance of achieving a good positioning (SEO) of a website in
Google and the rest of search engines, since it is the natural way of entry to the Network of
most users, who rarely get to consult a page that is not on the first page of results.
The positioning factors of a desktop website and a mobile website are basically the same:
optimal design, correct programming, adequate selection of keywords, metatags, social
networks, quality of the content and a long etcetera to configure more than 200 factors and
variables involved in the Google indexing formula or algorithm. Algorithm that also undergoes
modifications every few months.
IHowever, it is worth highlighting some nuances and peculiarities of mobile
search engines:
Currently, search engines or robots are able to detect if a page is displayed correctly on a
mobile device, improving its ranking position.
Hummingbird, Google's new algorithm, is specially designed to facilitate and reward two
features typical of smartphones: voice search and geolocation.
Errors such as content duplication caused by poor integration of the desktop website and the
mobile website are being penalized by Google, which negatively influences positioning, and
should therefore be avoided.
This post deals with the importance of search engine optimization for mobile devices, if you
need help to adpart your website, Isabella Di Fabio is your best option