This is definitely one of the questions that generates the most debate. What is a Community Manager? Its duties? Companies of all sizes already have professional Community Managers in charge of managing their brand on the Internet. The Community Manager is the professional responsible for building and administering the online community and managing the identity and brand image, creating and maintaining stable and lasting relationships with his clients, his fans on the internet. What is a community manager? Who can become one? Despite what many may think, the community manager, CM or person in charge of the internet community, is a very complex profession that brings together multiple competences and skills. You can acquire them on your own or speed up the process by doing some training program for community managers, but the truth is that it is very likely that although your profile is suitable for this position you should prepare thoroughly if you want to become a true professional community manager.

1. Isabella Di Fabio - What is a community
manager?
This is definitely one of the questions that generates the most debate.
What is a Community Manager? Its duties? Companies of all sizes
already have professional Community Managers in charge of
managing their brand on the Internet.
Isabella Di Fabio - The Community Manager is the professional responsible for building and
administering the online community and managing the identity and brand image, creating and
maintaining stable and lasting relationships with his clients, his fans on the internet.
Isabella Di Fabio - What is a community manager?
Who can become one
Despite what many may think, the community manager, CM or person in charge of the internet
community, is a very complex profession that brings together multiple competences and skills.
You can acquire them on your own or speed up the process by doing some training program for
community managers, but the truth is that it is very likely that although your profile is suitable for
this position you should prepare thoroughly if you want to become a true professional
community manager.
Surely a good entry profile to become a professional community manager, are those people
who already like social networks and have great doses of empathy, creativity and ingenuity and
are very good at establishing relationships on the internet. All this you must complement with
knowledge such as:
* Strategy design
* Community management
* Evaluation and management of processes and projects
* Crisis management
* Customer Support
* Tools 2.0
* Copywriting
* Web analytics and many others

2. Isabella Di Fabio - Experience, a degree for the Community
Manager
To become a good community manager, you will not only need the key skills and competences
of this profile, but you will also need to gain experience in the day-to-day performance of the
Community Manager.
The best way to gain experience in this profession and one of your best assets will be to work
on your personal brand.
So do not think twice, if you want to be a community manager, the best way to show that you
have the wood of managing virtual communities is by creating a profile and developing your
personal brand.
When you go to an interview they will ask you for credentials and if you demonstrate your good
practices with your personal profile you have more than half a way done and proof of your
talent. That is why the students who study our Master in Community Management develop their
personal brand as the main project in their learning.
In addition, many companies also need that extra bonus that a professional who has worked a
good network of influence on social networks can contribute.