Social media & SEO analysis of Top 5 Robo Advisors firms - ( www.arthayantra.com)

Social Media Analysis of
Top 6 Robo Online Advisor Firm
March-April 2015
Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com

What is a Robo-Advisor?
A Robo-Advisor is an online financial services firm that
has automated the financial planning or investment
processes. Computers invest your assets in low cost ETFs
and Index Funds.

There are many digital wealth
management (Robo-Advisor) platforms
outside the U.S.-
online financial planning firm
Nutmeg Investment Management – UK
Wealth Horizon – UK
MoneyFarm – Italy
Vaamo – Germany
OwlHub – Germany
Moneyvane.com – Switzerland
Artha Yantra – India

There are many digital wealth
management (Robo-Advisor) platforms the
U.S. Based-

All Detailed Metrics
Highlight Company
arthayantra.com
Apr 2, 2015 - Apr 8, 2015
Market Landscape
arthayantra.com
http://www.arthayantra.com

Cross-Channel Detailed Metrics

As of Apr 8, 2015
Social Audience
Social Audience
The total number of followers across all tracked social channels, except LinkedIn.

Apr 8, 2015 vs. Apr 1, 2015
Social Audience, % Change
Social Audience
The total number of followers across all tracked social channels, except LinkedIn.

Apr 2, 2015 - Apr 8, 2015
Social Activity
Social Activity
The total number of posts across all tracked social channels, except LinkedIn.

Apr 2, 2015 - Apr 8, 2015
Social Engagement
Social Engagement
The total number of engagement actions across all tracked social channels, except LinkedIn.

Apr 2, 2015 - Apr 8, 2015
Social Applause Engagement
Social Applause Engagement
The applause engagement across all tracked social channels including Twitter Favorites, Facebook Likes,
Google Plus +1s (on posts), YouTube Likes, and Instagram Likes (LinkedIn is excluded).http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Social Conversation Engagement
Social Conversation Engagement
The conversation engagement across tracked social channels including post comments on Facebook,
Google+, YouTube, and Instagram. Note that this does not include Twitter Replies or LinkedIn Post
Comments.

Apr 2, 2015 - Apr 8, 2015
Social Amplification Engagement
Social Amplification Engagement
The amplification engagement across tracked social channels including Retweets, Facebook Post
Shares, and Google+ Post Shares. http://www.arthayantra.com

Twitter Detailed Metrics

As of Apr 8, 2015
Twitter Followers
Twitter Followers
The number of people following this company on Twitter.

Apr 8, 2015 vs. Apr 1, 2015
Twitter Followers, % Change
Twitter Followers
The number of people following this company on Twitter.

Apr 2, 2015 - Apr 8, 2015
Average Tweets per Day
Average Tweets per Day
The average number of tweets by this company per day during this time period.

Apr 2, 2015 - Apr 8, 2015
Tweets, by Day
Tweets
The number of tweets by this company during this time period.

Apr 2, 2015 - Apr 8, 2015
Tweet Engagement Rate, by Day
Tweet Engagement Rate
The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets
during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Average Engagement Rate per Tweet
Average Engagement Rate per Tweet
The average number of interactions (retweets and favorites), per thousand followers, of this company's
tweets during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Tweet Engagement Total
Tweet Engagement Total
The total number of interactions (retweets and favorites) of this company's own tweets during this time
period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of this company's tweets during this time
period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Tweets vs.
Tweets
The number of tweets by this company during this time period.
The average number of interactions (retweets and favorites) of this company's tweets during this time
period.

Facebook Detailed Metrics

As of Apr 8, 2015
Facebook Page Likes
Facebook Page Likes
The number of people that have Liked this company on Facebook.

Apr 8, 2015 vs. Apr 1, 2015
Facebook Page Likes, % Change
Facebook Page Likes
The number of people that have Liked this company on Facebook.

Apr 2, 2015 - Apr 8, 2015
Average Facebook Posts per Day
Average Facebook Posts per Day
The average number of posts on this company's Facebook page per day during this time period.

Apr 2, 2015 - Apr 8, 2015
Facebook Posts, by Day
Facebook Posts
The total number of posts on this company's Facebook page during this time period.

Apr 2, 2015 - Apr 8, 2015
Facebook Post Engagement Rate, by Day
Facebook Post Engagement Rate
The total number of interactions (likes, comments, and shares), per thousand page likes, of posts on this
company's Facebook page during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Facebook Average Engagement Rate per Post
Facebook Average Engagement Rate per Post
The average number of interactions (likes, comments, and shares), per thousand page Likes, of posts on
this company's Facebook page during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Facebook Post Engagement Total
Facebook Post Engagement Total
The total number of interactions (likes, comments, and shares) of posts on this company's Facebook
page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Facebook Average Engagement Total per Post
The average number of interactions (likes, comments, and shares) of posts on this company's Facebook

Apr 2, 2015 - Apr 8, 2015
Facebook Posts vs.
Facebook Posts
The total number of posts on this company's Facebook page during this time period.
The average number of interactions (likes, comments, and shares) of posts on this company's Facebook
page during this time period.

Google+ Detailed Metrics

As of Apr 8, 2015
Google+ Plus Ones
Google+ Plus Ones
The number of people who have +1-ed this company on Google+.

Apr 8, 2015 vs. Apr 1, 2015
Google+ Plus Ones, % Change
Google+ Plus Ones
The number of people who have +1-ed this company on Google+.

Apr 2, 2015 - Apr 8, 2015
Average Google+ Posts per Day
Average Google+ Posts per Day
The average number of posts on this company's Google+ page per day during this time period.

Apr 2, 2015 - Apr 8, 2015
Google+ Posts, by Day
Google+ Posts
The number of posts on this company's Google+ page during this time period.

Apr 2, 2015 - Apr 8, 2015
Google+ Posts Engagement Rate, by Day
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Google+ Average Engagement Rate per Post
Google+ Average Engagement Rate per Post
The average number of interactions (+1s, comments, and reshares), per thousand Page +1s, of posts on
this company's Google+ page during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Google+ Posts Engagement Total
Google+ Posts Engagement Total
The total number of plus ones, comments, and reshares of posts on this company's Google+ page during
this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Google+ Average Engagement Total per Post
The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+

Apr 2, 2015 - Apr 8, 2015
Google+ Posts vs.
Google+ Posts
The number of posts on this company's Google+ page during this time period.
The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+
page during this time period.

YouTube Detailed Metrics

As of Apr 8, 2015
YouTube Subscribers
YouTube Subscribers
The number of people subscribing to this company on YouTube.

Apr 8, 2015 vs. Apr 1, 2015
YouTube Subscribers, % Change
YouTube Subscribers
The number of people subscribing to this company on YouTube.

Apr 2, 2015 - Apr 8, 2015
Average YouTube Posts per Day
Average YouTube Posts per Day
The average total number of posts on this company's YouTube channel per day during this time period.

Apr 2, 2015 - Apr 8, 2015
YouTube Posts, by Day
YouTube Posts
The total number of posts on this company's YouTube channel during this time period.

As of Apr 8, 2015
YouTube Views
YouTube Views
The total number of views for this company on YouTube.

Apr 2, 2015 - Apr 8, 2015
YouTube Posts Engagement Rate, by Day
YouTube Posts Engagement Rate
The total number of likes, dislikes, and comments, per thousand likes, of videos on this company's
YouTube channel during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
YouTube Average Engagement Rate per Post
YouTube Average Engagement Rate per Post
The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on this
company's YouTube channel during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
YouTube Posts Engagement Total
YouTube Posts Engagement Total
The total number of likes, dislikes, and comments of videos on this company's YouTube channel during

Apr 2, 2015 - Apr 8, 2015
YouTube Average Engagement Total per Post
The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube
channel during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
YouTube Posts vs.
YouTube Posts
The total number of posts on this company's YouTube channel during this time period.
The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube
channel during this time period.

Instagram Detailed Metrics

As of Apr 8, 2015
Instagram Followed By
The number of people following this company on Instagram.

Apr 8, 2015 vs. Apr 1, 2015
Instagram Followed By, % Change
The number of people following this company on Instagram.

Apr 2, 2015 - Apr 8, 2015
Average Instagram Posts per Day
Average Instagram Posts per Day
The average total number of posts on this company's Instagram per day during this time period.

Apr 2, 2015 - Apr 8, 2015
Instagram Posts, by Day
Instagram Posts
The total number of posts on this company's Instagram during this time period.

Apr 2, 2015 - Apr 8, 2015
Instagram Posts Engagement Rate, by Day
Instagram Posts Engagement Rate
The total number of likes and comments, per thousand followers, of posts on this company's Instagram
during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Instagram Average Engagement Rate per Post
Instagram Average Engagement Rate per Post
The average number of interactions (likes and comments), per thousand followers, of posts on this
company's Instagram during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015
Instagram Posts Engagement Total
Instagram Posts Engagement Total
The total number of likes and comments of posts on this company's Instagram during this time period.

Apr 2, 2015 - Apr 8, 2015
Instagram Average Engagement Total per Post
The average number of interactions (likes and comments) of posts on this company's Instagram during

Apr 2, 2015 - Apr 8, 2015
Instagram Posts vs.
Instagram Posts
The total number of posts on this company's Instagram during this time period.
The average number of interactions (likes and comments) of posts on this company's Instagram during
this time period.

SEO Detailed Metrics

As of Apr 8, 2015
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Apr 2, 2015 - Apr 8, 2015
Moz Domain Authority, by Day

As of Apr 8, 2015
Moz External Links
Moz External Links
Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).

Apr 2, 2015 - Apr 8, 2015
Moz External Links, by Day
Moz External Links

As of Apr 8, 2015
Moz External Links
vs. Moz External Links

Apr 2, 2015 - Apr 8, 2015
SEMrush Rank, by Week
SEMrush Rank
SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20
search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are
more popular.

Apr 2, 2015 - Apr 8, 2015
Organic Keyword Count, by Week
Organic Keyword Count
SEMrush's estimate of the number of words for which you rank in the top 20 results.

Apr 2, 2015 - Apr 8, 2015
Organic Traffic, by Week
Organic Traffic
SEMrush's estimate of your monthly organic search visits.

Apr 2, 2015 - Apr 8, 2015
Organic Cost, by Week
Organic Cost
SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to
your organic search traffic during one month. http://www.arthayantra.com

SEM Detailed Metrics

As of Apr 8, 2015
Adwords Keywords
Adwords Keywords
SEMrush's estimate of the number of keywords for which advertising occurs.

As of Apr 8, 2015
Adwords Traffic
Adwords Traffic
SEMrush's estimate of the monthly paid site visitors.

As of Apr 8, 2015
Adwords Cost
Adwords Cost
SEMrush's estimate of the monthly adwords spend (in USD).

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Social media & SEO analysis of Top 5 Robo Advisors firms - ( www.arthayantra.com)

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Social media & SEO analysis of Top 5 Robo Advisors firms - ( www.arthayantra.com)