The use of Structured Data and Schema helps provide crucial understanding and context to your data in a way Search Engines can understand, allowing them to provide more relevant and richer results to users. My talk for the OMLIVE 2018 aims to teach you what it is, how to implement it, and how to get the most out of it to improve your organic CTR and performance.
4. STRUCTURED DATA
IN SEO
Information organized in a way that Search
Engines can classify and understand to help
provide better search results for users.
5. Video Game
Developed by
Who also voiced
Voice Cast
Who also created:
Sold by
Rated
9/10
Release date
28.10.2008
Price
By reviewer
$9.99
Playable on:
Genre:
Action Role-Playing
Certificate:
Mode:
Single Player
36. JSON - LD
JAVASCRIPT
i.e. programming language
JAVASCRIPT OBJECT NOTATION
Exchanges data between server and web application
(similar to XML)
LINKED DATA
i.e. providing context by association
69. QUALITY GUIDELINES
DON‘T SPAM IT AROUND EVERYWHERE
NEVER MARK-UP CONTENT NOT ON THE PAGE
NEVER BE MISLEADING ON WHAT YOU ARE REPRESENTING
TRY NOT TO MARK UP CONTENT THAT IS DYNAMICALLY
INJECTED / HIDDEN BY ONCLICK.
USE THE MOST SPECIFIC TYPE AVAILABLE (E.G. CASINO > LOCAL
BUSINESS.)
70. TECHNICAL GUIDELINES
APPLY MARK-UP TO ALL DUPLICATE PAGES, NOT JUST THE
CANONICAL PAGE. (CAN’T ALWAYS GUARANTEE WHAT GOOGLE
CONSIDERS THE CANONICAL.)
ONLY PUT SCHEMA ON PAGES CRAWLABLE AND INDEXABLE BY
GOOGLE.
96. TRY IT YOURSELF
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "HowTo",
"name": "How to win beautiful Featured Snippets",
"totalTime": "PT30M",
"steps": [
{
"@type":"HowToStep",
"itemListElement": "Be awesome",
"position": "1",
"description": "Featured Snippets only show up if you're awesome. Channel
your awesomeness through epic content that serves a need..."
},
{
"@type":"HowToStep",
"itemListElement": "Structure your epic content.",
"position": "2",
"description": "Use clear headers or un/ordered lists for your How To
content or create concise parapgraphs that provide answers and explanation in
40-60 words..."
} ] }
104. THANKS, AND
GOOD LUCK!
Twitter: @izzionfire
LinkedIn: https://www.linkedin.com/in/izzi-smith/
Work with me and my awesome team at Sixt!
(We do epic sh*t)