Plagiarism is one of the major challenge these days, when it comes to promoting your website. It hamper the websites two ways firstly the ranking on the website and secondly the monotony to the visitor on the website. This presentation will help you to understand the concept of plagiarism and steps to avoid loss to your business out of plagiarism. This presentation is part of #LearnEveryDay campaign of eProfitBooster to make the small business equipped of marketing tools and options they may go for online by themselves.

1. PLAGIARISM & SMALL
BUSINESSES OWENERS
Understanding Plagiarism and its effects for small
businesses & website owners.
Gaurav Gupta, Co-founder,
eProfitBooster

2. What is in this Presentation ?
 Concept of plagiarism
 Why is it important ?
 Why do Web design do this ?
 How to counter this ?
 How can fighting this will improve
business. ?
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3. Concept of Plagiarism
Simply plagiarism means duplicating content.
Duplicate content, or plagiarized content, occurs
when:-
 Content is unabashedly copy-pasted from one website to
another
 A portion of the content is retained while changing the
rest; for example, two sentences from the content could be
kept unchanged, even though the rest of the article is
rewritten
 A similar structure of content is maintained, though some
words are changed here and there
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4. Why is it Important?
Visitors find any website from search engines and if it
contains plagiarised content they will penalised your website
in search results.
No matter how hard you worked on your website
and how much you were speculating to get from
it.
to come up in search results and consequently
will not bring visitors to you. This is common to
all search engines.
If your content is once
marked as duplicate
content on search
engine, it is not going
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5. IS IT A CRIME !!
Search engines make sure that websites do
pay harshly for using illicit means to rank
higher on their results. And one of the most
unpardonable crimes is plagiarism.
Search engines will still try to skip duplicate
content to be faster and more efficient in their
jobs. Consequently, the plagiarized website will
be removed from further searches. Now, if that
isn't a penalty, what is?
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6. Why your Web Design Companies do it?
 Competitive Market
 Lack of Education
 Deadlines & Work loads
 No Copywriter with them
 Inefficient writers
 You’re not asking for unique content
There are lot many reasons, but the bottom line is
this mustn't and shouldn't be done.
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7. How to Counter this?
1. Write your own Content
2. Rework on content
3. Change the sequencing
4. Hire Different writers
5. Check articles on plagiarism tools
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8. Rework on content
If you are doing Seo for your website or
participating on discussion forums then rewrite
your website content before publishing it
anywhere. This will avoid creating duplicate
content of your website. They Consider
duplicate content as spam and penalise it.
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9. Write your own Content
The most important of all, that’s why its top on the list. The most
successful, and the safest, writer is one who writes original.
Do all your research on the websites, read hundreds of them if
you want, but while writing the content, do not copy. Write
original.
This will give your website a
strong competitive advantages
over your competitors.
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SERVICES PVT LTD

10. Change the sequencing
This is just a little escape to
avoid the search engines
that are looking out for
plagiarism. Changing the
sequence of the points in
your article and rephrasing
them. If you plan to do this,
you will not be spending
more than a few minutes;
but your finished product
will certainly be looked
upon as original.
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11. Hire Different writers
It makes very good sense to
outsource your work to an
agency. Split the keywords you
have. Ask agency to deploy
multiple writers, and never put
one write to write several
articles on the same keyword,
but distribute between your
team of writers. This way you
will get original content, and
with different perspectives,
even.
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12. Check articles on plagiarism tools
You must make a point to
check it on Copyscape or any
other such article checker tool.
There might be some duplicate
sentences that might have
inadvertently cropped up in
your article. Checking
becomes all the more
important if you have hired
work from an outside writer.
An Free Resource to Check :
http://smallseotools.com/plagiarism-checker/
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13. If you do all this will a little seo your search
rankings and business leads will rock you.
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14. Need Help with content in order to promote
your website or blog write us at
contact@eprofitbooster.com
We’re on FB @ www.facebook.com/eprofitbooster
Small Business Blog : http://goo.gl/f7uXb
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