The Dormant Subscribers Wake Up Trick #77
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The Dormant Subscribers Wake Up Trick #77
- 2. What can you do with…
- 3. 1. Subscribers who don’t open your emails…
- 4. 2. Subscribers who do open your emails but don’t click through.
- 5. 3. Subscribers who do open your emails and do click through but aren’t converting.
- 6. ?
- 7. You can target them on social platform using retargeting!
- 8. Import the segmented emails into Facebook or Twitter and target them specifically, preferably promote to each group (1,2,3) in a different campaign.
- 9. Prepare an ad that might convert them in their social environment when they are unguarded.
- 10. Make sure the ad will look familiar to what they see in your newsletter because this familiarity will make them more comfortable in converting.
- 11. You are a brand they already know so seen you again on other platforms will increase their sense of confident in you and the chance for an activation of any kind.