Analysis of Malcolm Gladwell's speech on "Choice, Happiness and spaghetti sauce"

1. Analysis
Of
Choice,
Happiness
&
Spaghetti
sauce

2. Malcolm
Gladwell is an
English-born
Canadian
journalist,
author, and
speaker. His
books and
articles often
deal with the
unexpected

3. Let us analyse:
What are the
major insights
from the talk?

4. Malcolm Gladwell talks about Howard
Moskowitz, an American market
researcher and psychophysicist. Howard is
famous for creating new spaghetti sauces
for Prego, and his research for finding the
best spaghetti sauce that makes
consumers happy.

5. Gladwell describes how we can not
always explain our desires. According
to Moskowitz lore, until his research, no
one in the spaghetti sauce business
had ever thought of developing a
chunky variety even though one-third of
research participants demonstrated a
strong preference for it.

7. By listening to the
voice of the customer,
Prego was able to
develop a complete
line of chunky sauces
that generated a
mind-boggling $600
million dollars in sales
over the next 10
years.

8. Your customers don’t know as much
as you think they do

9. A lot of times, people
don't know what they
want until you show it to
them.

10. You have more customer types
than you think you do

11. In embracing
the diversity
of human
beings, we
will find a
true way to
happiness.

12. Let us now analyse :
Why and how are
these insights
relevant to a
manager in India?

13. The lessons of Malcolm
Gladwell can be applied
to managers in India too.
By providing customers
with choices they didn’t
know could exist and
embracing the diversity
of the country, his
lessons can be put to
good use.

14. Recap

15. Disclaimer
This presentation has been
prepared by Ivy Sinha, IEM
Kolkata during a marketing
management internship
under the guidance of
Professor Sameer Mathur,
IIM Lucknow.