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Analysis of "Choice, Happiness and spaghetti sauce"

Analysis of Malcolm Gladwell's speech on "Choice, Happiness and spaghetti sauce"

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Analysis of "Choice, Happiness and spaghetti sauce"

  1. 1. Analysis Of Choice, Happiness & Spaghetti sauce
  2. 2. Malcolm Gladwell is an English-born Canadian journalist, author, and speaker. His books and articles often deal with the unexpected
  3. 3. Let us analyse: What are the major insights from the talk?
  4. 4. Malcolm Gladwell talks about Howard Moskowitz, an American market researcher and psychophysicist. Howard is famous for creating new spaghetti sauces for Prego, and his research for finding the best spaghetti sauce that makes consumers happy.
  5. 5. Gladwell describes how we can not always explain our desires. According to Moskowitz lore, until his research, no one in the spaghetti sauce business had ever thought of developing a chunky variety even though one-third of research participants demonstrated a strong preference for it.
  6. 6. By listening to the voice of the customer, Prego was able to develop a complete line of chunky sauces that generated a mind-boggling $600 million dollars in sales over the next 10 years.
  7. 7. Your customers don’t know as much as you think they do
  8. 8. A lot of times, people don't know what they want until you show it to them.
  9. 9. You have more customer types than you think you do
  10. 10. In embracing the diversity of human beings, we will find a true way to happiness.
  11. 11. Let us now analyse : Why and how are these insights relevant to a manager in India?
  12. 12. The lessons of Malcolm Gladwell can be applied to managers in India too. By providing customers with choices they didn’t know could exist and embracing the diversity of the country, his lessons can be put to good use.
  13. 13. Recap
  14. 14. Disclaimer This presentation has been prepared by Ivy Sinha, IEM Kolkata during a marketing management internship under the guidance of Professor Sameer Mathur, IIM Lucknow.

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