Analysis of Seth Godin's TED Talk on "How to get your ideas to spread?"

1. Analysis
of
Seth Godin’s TED Talk
on
“HOW TO GET
YOUR IDEAS TO
SPREAD”

2. The speech focuses on creating bizarre
ideas in a world with many options and
little time.
To portray this message, Seth Godin
discusses sliced bread, purple cows,
and how Arby’s spent $85 million
making a national advertisement that
featured Tom Arnold as an oven mitt.

3. Let us analyse-
The two most
important insights
from the talk.

4. •Create something…
…‘remarkable’

5. We live in a century of ‘IDEA DIFFUSION’. In
order to win, our ideas must spread. And
they have to be unique and grab the
attraction of customers.

6. Most people associate the word
remarkable with something that’s unusual
and worthy of attention.
It means that, but it also means
something worth making a remark about.
Today, the amount of choices that people
have available to them ,outweighs the
time they have to consider the choices.
That being said, if you want an idea to get
noticed, it has to be extraordinary.

7. Seth Godin discusses how having
“very good” ideas is average and it
won’t be effective. In order to stick
out, you need unique ideas .The
premise is to not be boring.If you want to create ideas that will get
noticed, you have to figure out exactly
what your consumers want and come
up with ideas on how you’re going to
give them what they want.

8. •Sell to people who are
listening

10. Seth Godin asks to focus on the early
adopters and innovators instead of
the masses. He describes these two
groups of people as the ones that care
the most about a brand.
So, by selling and marketing to these
people you’re fuelling their passion for
your idea and they will continue to
promote your brand because you
helped them establish a loyalty. These

12. Let us now analyse :
Why and how are
these insights
relevant to a
manager in India?

13. The lessons that are covered in Seth
Godin’s talk can be applied to all
businesses in most countries. As a
marketing agency in India, getting
ideas noticed and getting them to
spread is what is important.

14. Seth Godin offers a unique perspective
on idea diffusion which can applied to
India as well. A manager’s work in India
would be to first create remarkable ideas
which reaches out to the innovators and
early eager adopters of the country. The
manager should target the niche market
first instead of the masses.

15. • We live in a century of Idea Diffusion.
• People’s amount of choices outweighs
the time they have to consider those
choices. Our ideas have to be
remarkable in order to get noticed.
• Our ideas have to reach people who are
interested in ‘listening’. We need to
target the innovators and early adopters
Recap

16. This presentation has been
prepared by Ivy Sinha, IEM
Kolkata during a marketing
management internship
under the guidance of
Professor Sameer Mathur,
IIM Lucknow.
Disclaimer