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1. Digital
Marketing
www.jbkittechnologies.com

2. Introduction to Digital
Marketing
Explain the increasingly
significant role of digital
marketing in today's business
landscape.

3. Types to Digital Marketing
any kind of marketing where a
business directly reaches out to
potential customers
a strategic approach to
creating valuable content
that aligns with the needs
of your target audiences
and inspires long-term
customer relationships.

4. Understanding
Digital Marketing
Define digital marketing as the utilization of
digital technology to promote products or
services. Highlight its broad scope,
encompassing online channels such as
websites, social media, search engines, email,
and mobile applications.

5. • Wider audience reach
• Cost-effectiveness
• Precise targeting
• Measurable results
• Interactive engagement
Advantages of
Digital
Marketing

6. Website and SEO
Importance of a well-designed website
Role of SEO in optimizing websites for
search engines, improving visibility, and
driving organic traffic

7. Social Media
Marketing
(SMM)
• Power of social media
platforms
• Creating compelling
content
• Two-way communication
• Leveraging analytics for
better results

8. Email Marketing
• Effectiveness of email
marketing
• Building an email list
• Crafting personalized and
targeted campaigns
• Analyzing email metrics

9. • Significance of content
marketing
• Providing valuable
information
• Building brand authority
• Creating and distributing
relevant and engaging
content
Content
Marketing

10. • Concept of PPC advertising
• Driving immediate and targeted traffic
• Platform ads
• Setting up campaigns
• Optimizing keywords
• Monitoring performance
Pay-Per-Click
Advertising (PPC)

11. Affliate Marketing
Affiliate marketing is a process
where publishers earn a
commission by using an affiliate
link to promote a product or
service made by another retailer or
advertiser.