Presentation to help students actively read from this website http://www.propagandacritic.com/articles/intro.ipa.html

2. Propaganda- Common Techniques
1. Word games 3. Special Appeals
Name-calling
Plain Folks
Glittering generalities
Bandwagon
Euphemisms
Fear
2. False connections 4. Logical fallacies
Transfer Bad Logic or
propaganda?
Testimonial
Unwarranted
extrapolation
http://www.propagandacritic.com/

3. Name Calling
Links a person or idea to a negative symbol
http://www.propagandacritic.com/articles/ct.wg.name.html

4. "Comrade Lenin Cleanses the Earth of Filth"
When propagandists use name-
calling symbols and glittering
generalities , they are attempting
to arouse their audience with
vivid, emotionally suggestive
words.

5. Glittering Generalities
• We believe in, fight for, live by virtue words
about which we have deep-set ideas.
• e.g.
Civilization, Christianity, good, proper, right,
democracy, patriotism, motherhood, father
hood, science, medicine, health, love.
http://www.propagandacritic.com/articles/ct.wg.gg.html

6. Euphemisms
An attempt to pacify the audience in order to
make an unpleasant reality more palatable.
This is accomplished by using words that are
bland and euphemistic.
To die = To pass away
War Department =Department of Defense
MX-Missile = “The Peacekeeper”
Civilian casualties = “collateral damage”
murder =“liquidation”
http://www.propagandacritic.com/articles/ct.wg.euphemis
m.html

7. George W. Bush
2002 State of the Union Address

8. Transfer
Transfer is a device by which the propagandist carries
over the authority, sanction, and prestige of something
we respect and revere to something he would have us
accept.
“3 out of four dentists say Crest is the best!”

9. Testimonial

10. Plain folks
By using the plain-folks technique, speakers attempt to
convince their audience that they, and their ideas, are
"of the people." The device is used by advertisers and
politicians alike.

11. Bandwagon
The propagandist appeals to the
desire, common to most of
us, to follow the crowd. Because
he wants us to follow the crowd
in masses, he directs his appeal
to groups held together already
by common ties, ties of
nationality, religion, race, sex, vo
cation.

12. FEAR
When a propagandist warns
members of her audience that
disaster will result if they do not
follow a particular course of
action, she is using the fear appeal.
By playing on the audience's deep-
seated fears, practitioners of this
technique hope to redirect
attention away from the merits of
a particular proposal and toward
steps that can be taken to reduce
the fear.

15. Make Mine Freedom 1948
• http://www.archive.org/details/MakeMine19
48