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We can solve our problems with pictures. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
We’re going to need rules. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved “ If you take off one of the legs of that stool, the stool falls down. That's not the answer. The answer for our party and for our country is to continue to fight for all three legs of that stool.”  Governor Mitt Romney, July 26, 2007 "We're not going to come to a conclusion on a three-legged stool here, missing the fourth leg."  Senator Chris Dodd, Sept. 26, 2008 There are three legs to the stool of American foreign policy:  Diplomacy, development and military power.  We are two of those legs. Secretary of State Hillary Clinton, January 22, 2009 "The recovery package that we're passing is only going to be one leg in, at least, a three-legged stool." President Barack Obama, January 23, 2009
Obviously, we need a stool. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
It needs to be a strong stool. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
First leg. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Visual thinking unwritten rule #1 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Whoever best describes the problem…
Visual thinking unwritten rule #1 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Whoever best describes the problem… is the one most likely to solve it.
Visual thinking unwritten rule #1 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved (Whoever draws the best picture  gets the funding.) Whoever best describes the problem… is the one most likely to solve it.
Let’s go to Washington. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Pictures in politics? 2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
The ultimate political napkin story… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
In 1974 Laffer drew this picture: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
In 1974 Laffer drew this picture: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
In 1974 Laffer drew this picture: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
In 1974 Laffer drew this picture: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Which he showed to these two guys… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
…  who are, of course, these two guys: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved OK, NEXT...
2008 © Dan Roam  SOLVING  PROBLEMS  WITH  PICTURES
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
For example, what does a  stimulus  look like? 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved * American Recovery and Reinvestment Act, signed into law Feb. 17, 2009
Hey folks, where is the picture? 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The big picture is in here, right?
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Somewhere?
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Anywhere?
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Help.
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved That’s it?
Exercise 1: the  Who is ‘We’  self-assessment 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The “napkin sketch” is the future: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s create a problem-solving napkin… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved On your napkin, draw a circle and give it a name…
Let’s create a problem-solving napkin… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved On your napkin, draw a circle and give it a name…
Next leg. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Unwritten visual thinking rule #2: ,[object Object],2009 © Digital Roam Inc.
Unwritten visual thinking rule #2: ,[object Object],2009 © Digital Roam Inc.
Unwritten visual thinking rule #2: ,[object Object],2009 © Digital Roam Inc.  We need to first break it down  into bite-sized pieces.
Unwritten visual thinking rule #2: ,[object Object],[object Object],2009 © Digital Roam Inc.  There are only so many kinds of problems and they are all composed of the same pieces.
Another story of a few business guys sitting around talking… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Another story of a few business guys sitting around talking… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Another story of a few business guys sitting around talking… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
“ Why can’t Wal-Mart be the company every day  that we were during those days of Katrina?” 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved - H. Lee Scott, Address to Wal-Mart employees, July 13, 2006
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Wal-Mart sustainability data 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
I suggested a simple set of pictures. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
What would happen if we drew out how Wal-Mart works? 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
That’s what we did. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Then we could break that model into separate layers… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
So people could finally “get it”. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved In 2005, all Wal-Mart stores combined output 20,783,368 cubic tons of CO2.
But this is the picture that mattered… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Last leg. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Visual thinking unwritten rule #3 The more “human” your picture,  the more human the response. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Visual thinking unwritten rule #3 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The more “human” your picture,  the more human the response. (The mind likes to  look  at things  that match the way we  see .)
Let’s look at how we see: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s look at how we see: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s look at how we see: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s look at how we see: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Back to our napkin… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Now cut our problem into 6 slices…
The 6 ways we see:  Who & What 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see:  How much 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see:  Where 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see:  When 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see:  How 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see:  Why 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
The 6 ways we see:  Why 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Back to our napkin… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Now cut our problem into 6 slices…
The 6x6 rule 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Back to our napkin… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Now cut our problem into 6 slices…
A portrait shows  who & what … your members, for example: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
A portrait shows how to distinguish one  thing  from another: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s draw corresponding pictures… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The 6 ways we show…
A chart shows  how much : 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
A chart shows  how much : 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s draw corresponding pictures… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The 6 ways we show…
A map shows  where  to put everything: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
And shows  where  pieces are missing: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Or  where  business perfection resides: 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s draw corresponding pictures… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The 6 ways we show…
When?  1969!  2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
When??  Better draw a timeline… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
(If you  want  lots of discussion, try a looping timeline)… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s draw corresponding pictures… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The 6 ways we show…
A flowchart adds up  what + where + when  to show  how … 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Let’s draw corresponding pictures… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved The 6 ways we show…
Last, a “multi-variable chart” shows  why  things are… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Last, a “multi-variable chart” shows  why  things are… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Your visual thinking stool. 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved Drawing wins. Keep it human. Use bite-sized pieces.
A last lesson… 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
[object Object],2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
Who is who? 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
How much? 06/08/09
Where do they overlap? 06/08/09
Where do they all sit? (And when?) 06/08/09
How are we going to make it happen? 06/08/09
Why? 2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved
2008 © Dan Roam  THE BACK OF THE NAPKIN  all rights reserved (It was a $17.2 Billion Dollar Chart)

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Way of the Whiteboard

  • 1.  
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  • 4. We can solve our problems with pictures. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 5. We’re going to need rules. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved “ If you take off one of the legs of that stool, the stool falls down. That's not the answer. The answer for our party and for our country is to continue to fight for all three legs of that stool.” Governor Mitt Romney, July 26, 2007 "We're not going to come to a conclusion on a three-legged stool here, missing the fourth leg." Senator Chris Dodd, Sept. 26, 2008 There are three legs to the stool of American foreign policy: Diplomacy, development and military power. We are two of those legs. Secretary of State Hillary Clinton, January 22, 2009 "The recovery package that we're passing is only going to be one leg in, at least, a three-legged stool." President Barack Obama, January 23, 2009
  • 6. Obviously, we need a stool. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 7. It needs to be a strong stool. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 8. First leg. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 9. Visual thinking unwritten rule #1 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Whoever best describes the problem…
  • 10. Visual thinking unwritten rule #1 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Whoever best describes the problem… is the one most likely to solve it.
  • 11. Visual thinking unwritten rule #1 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved (Whoever draws the best picture gets the funding.) Whoever best describes the problem… is the one most likely to solve it.
  • 12. Let’s go to Washington. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 13. Pictures in politics? 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 14. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 15. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 16. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 17. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 18. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 19. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 20. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 21. The ultimate political napkin story… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 22. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 23. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 24. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 25. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 26. Which he showed to these two guys… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 27. … who are, of course, these two guys: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 28. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved OK, NEXT...
  • 29. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES
  • 30. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 31. For example, what does a stimulus look like? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved * American Recovery and Reinvestment Act, signed into law Feb. 17, 2009
  • 32. Hey folks, where is the picture? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 33. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The big picture is in here, right?
  • 34. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Somewhere?
  • 35. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Anywhere?
  • 36. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Help.
  • 37. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved That’s it?
  • 38. Exercise 1: the Who is ‘We’ self-assessment 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 39. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 40. The “napkin sketch” is the future: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 41. Let’s create a problem-solving napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved On your napkin, draw a circle and give it a name…
  • 42. Let’s create a problem-solving napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved On your napkin, draw a circle and give it a name…
  • 43. Next leg. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 44.
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  • 48. Another story of a few business guys sitting around talking… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 49. Another story of a few business guys sitting around talking… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 50. Another story of a few business guys sitting around talking… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 51. “ Why can’t Wal-Mart be the company every day that we were during those days of Katrina?” 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved - H. Lee Scott, Address to Wal-Mart employees, July 13, 2006
  • 52. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 53. Wal-Mart sustainability data 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 54. I suggested a simple set of pictures. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 55. What would happen if we drew out how Wal-Mart works? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 56. That’s what we did. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 57. Then we could break that model into separate layers… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 58. So people could finally “get it”. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved In 2005, all Wal-Mart stores combined output 20,783,368 cubic tons of CO2.
  • 59. But this is the picture that mattered… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 60. Last leg. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 61. Visual thinking unwritten rule #3 The more “human” your picture, the more human the response. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 62. Visual thinking unwritten rule #3 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The more “human” your picture, the more human the response. (The mind likes to look at things that match the way we see .)
  • 63. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 64. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 65. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 66. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 67. The 6 ways we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 68. Back to our napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Now cut our problem into 6 slices…
  • 69. The 6 ways we see: Who & What 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 70. The 6 ways we see: How much 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 71. The 6 ways we see: Where 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 72. The 6 ways we see: When 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 73. The 6 ways we see: How 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 74. The 6 ways we see: Why 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 75. The 6 ways we see: Why 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 76. Back to our napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Now cut our problem into 6 slices…
  • 77. The 6x6 rule 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 78. Back to our napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Now cut our problem into 6 slices…
  • 79. A portrait shows who & what … your members, for example: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 80. A portrait shows how to distinguish one thing from another: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 81. Let’s draw corresponding pictures… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The 6 ways we show…
  • 82. A chart shows how much : 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 83. A chart shows how much : 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 84. Let’s draw corresponding pictures… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The 6 ways we show…
  • 85. A map shows where to put everything: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 86. And shows where pieces are missing: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 87. Or where business perfection resides: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 88. Let’s draw corresponding pictures… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The 6 ways we show…
  • 89. When? 1969! 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 90. When?? Better draw a timeline… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 91. (If you want lots of discussion, try a looping timeline)… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 92. Let’s draw corresponding pictures… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The 6 ways we show…
  • 93. A flowchart adds up what + where + when to show how … 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 94. Let’s draw corresponding pictures… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The 6 ways we show…
  • 95. Last, a “multi-variable chart” shows why things are… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 96. Last, a “multi-variable chart” shows why things are… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 97. Your visual thinking stool. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Drawing wins. Keep it human. Use bite-sized pieces.
  • 98. A last lesson… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 99. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 100.
  • 101. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 102. Who is who? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 104. Where do they overlap? 06/08/09
  • 105. Where do they all sit? (And when?) 06/08/09
  • 106. How are we going to make it happen? 06/08/09
  • 107. Why? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved
  • 108. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved (It was a $17.2 Billion Dollar Chart)