Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Global Digital Director, Global Commercial Strategies & Platforms
Industry
Advertising / Marketing / PR
About
I've spent the past 15+ years focused on delivering high-quality digital experiences to HCPs and patients within the pharmaceutical industry. I have a passion for business strategy in digital/MCM, including pure digital strategy, user experience, web & mobile design, content strategy, and analytics. My strengths lie in developing a customer-centric digital strategy, and then driving large-scale and complex digital transformation programs from vision to launch to produce measurable results.
I'm currently leading global web/mobile strategy and platform development within GlaxoSmithKline's Global Multi-Channel Marketing team. I am the business lead for our GSK Healthcare Professional p...
- Presentations
- Documents
- Infographics
Mobile-First SEO - The Marketers Edition #3XEDigital
Aleyda Solís
•
7 years ago
Content Marketing - a digital framework
Benedict Hayes
•
9 years ago
Digital Strategy for dummies
Bart De Waele
•
10 years ago
Digital Marketing Strategy Guide
pixelbuilders
•
11 years ago
Importance of a digital strategy
Sarah Kloth
•
7 years ago
100 Day Plan to Transform your Digital Marketing Strategy
Stickyeyes
•
6 years ago
Digital Pharma East: HCP Experience Mapping
GSW
•
11 years ago
Life Jim: Pharma and Digital Marketing in Emerging Markets
adamjosullivan
•
12 years ago
Transforming Teva’s external digital landscape #pharmaconf
Samuel Driessen
•
5 years ago
The Annual Planning Process & Social/Digital Media
Gemma Craven
•
10 years ago
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
Carol Smith
•
6 years ago
Culture
Reed Hastings
•
14 years ago
The role of Design Thinking
Pieter Baert
•
8 years ago
SXSW 2018 - Top Trends
Matteo Sarzana
•
6 years ago
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
•
7 years ago
Agile Marketing: Managing Marketing in a World of Constant Change
ion interactive
•
11 years ago
Introducing DevOps
Nishanth K Hydru
•
11 years ago
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015
Rebekah Baggs
•
8 years ago
How to Run a Post-Mortem (With Humans, Not Robots), Velocity 2013
Dan Milstein
•
10 years ago