The millennials own 45% of the coupon usage by demographics. Since couponing is the next thing in mobile marketing, here are a few important statistics about the industry. Coupons are incredibly popular and of course, with the advent of mobile technology, printing may be a thing of the past, not for so long, though. Check out this statistics that shows how mobile changes the landscape of the coupon arena. Like us on facebook: https://www.facebook.com/WallStreetJournalSubscriptionDiscount or search @WallStreetJournalSubscriptionDiscount oon FB.

1. 2015 - 2016 MOBILE
COUPON STA TISTICS
INCREASE OF
MOBILE COUPON
USE IN 2015 FOR A
TOTAL OF 92.6
MILLION
CONSUMERS.
CONSUMERS SEARCH
FOR COUPONS USING A
MOBILE APP.
AFFLUENT SHOPPERS
(HOUSEHOLD INCOMES OF
$100K+) USE MOBILE
DEVICE TO HELP SAVE
MONEY
MOBILE COUPON USA GE GROWTH
2016
2015
2014
MOBILE COUPON USER DEMOGRA PHICS
45% MILLENNIALS
27% GENERATION X
SEARCH FOR WALL STREET JOURNAL SUBSCRIPTION DISCOUNT OR
@WALLSTREETJOURNALSUBSCRIPTIONDISCOUNT ON FACEBOOK
22% BABY BOOMERS
11%
15%
22%
SOURCE: EMARKETER.COM * BLOG.ACCESSDEVELOPMENT.COM * TRUESHIP.COM