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Dixon|James - The 10 Commandments for Successful Rebranding

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A look at the 10 commandments for successful rebranding, plus the Golden Rule, shared by the RebrandingXperts team at Dixon|James Communications (rebrandingxperts.com). At Dixon|James, we believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to stakeholders. Rebranding is resetting your core promise to customers, the reason you exist, your brand essence. It is your chance to embrace the future, not just bring your organization into the present day.

We offer these 10 Commandments to Successful Rebranding to ensure that your rebranding initiative delivers its greatest potential.

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Dixon|James - The 10 Commandments for Successful Rebranding

  1. 1. l0 COMMANDMENTS OF SUCCESSFUL REBRANDING DIXOII Ilames Rebranding Xperts
  2. 2. REBRANDING AN ORGANIZATION IS A TIME AND RESOURCE INTENSIVE ENDEAVOR. TO ENSURE YOUR SUCCESS, FOLLOW THESE PRINCIPLES:
  3. 3. ONE. USE REBRANDING TO ACCELERATE GROWTH STARTS HERE , succEssi
  4. 4. TWO. YOUR BRAND PDATEPROMISE
  5. 5. F’ THREE. REVISIT YOUR MISSION STATEMENT AND VISION “
  6. 6. FOUR. GIVEYOUR NEW BRAND ELASTICITY
  7. 7. P5’ Fifi . -v 3 E GAGELEABCIISHIP FROIYI THE START
  8. 8. SIX. REBRAND FROM THE TOP DOWN, AND INSIDE OUT ?
  9. 9. SEVEN; SEIZETHE . - * OPPORTUNI . T0 INITIATE _. ,g CULTURAL CHANGES THAT REINFORCE NEW ON-BRAND BEHAVIORS I
  10. 10. EIGHT. CHANGE UTILIZE CHANGE MANAGEMENT Q PRINCIPLES ' EIIII/ TERGSITANDING - ANDSUPPORT
  11. 11. "NIT I IN ALIGN ALL COMMUNICATIONS AND ACTIONS BEHIND THE NEW BRAND
  12. 12. TEN. EORMALLY LAUNCH YOUR NEW BRAND
  13. 13. rA « ‘GOLDEN RULE OF REBRANDING: B ASPIRATI E, 2 BRACE THE E, URE / " l
  14. 14. DIxonIJames Rebranding Xperts Jim Heininger jim. heininger@dixon-james. com www. rebrandingxperts. com

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