A look at the 10 commandments for successful rebranding, plus the Golden Rule, shared by the RebrandingXperts team at Dixon|James Communications (rebrandingxperts.com). At Dixon|James, we believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to stakeholders. Rebranding is resetting your core promise to customers, the reason you exist, your brand essence. It is your chance to embrace the future, not just bring your organization into the present day.
We offer these 10 Commandments to Successful Rebranding to ensure that your rebranding initiative delivers its greatest potential.