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How YouTube
started a revolution
in learning and
nobody noticed
Dominik Lukeš
Saïd Business School @TechCzech
More on
digiknow.sbsblogs.co.uk
@TechCzech
bit.ly/sbsinstvid
What year is the
following quote
from?
“Books, will soon be obsolete in
the public schools. Scholars will
be instructed through the eye. It is
possible to teach every branch of
human knowledge with the motion
picture. Our school system will be
completely changed inside of
ten years.“
“We have been working for some
time on the school pictures. ... It
proves conclusively the worth of
motion pictures in chemistry,
physics and other branches of
study, making the scientific
truths, difficult to understand
from text books, plain and clear
to children.“
Thomas Edison
1913
https://quoteinvestigator.com/2012/02/15/books-obsolete/
1913 10 2013
1940s –
1960s
• Public
information
films
• Children’s
programming
1970s
• Open
University
• School-house
rock
1980s
• VCR
• Laser disc
1990s
• CD-ROMs
Video
specifics
Consumption
Production
Distribution
• Linear
• Difficult navigation
• No skim / scan / skip
• Equipment bound
• Place bound
Consumption
• Expensive
• Difficult to modify
• Ages quickly
Production
• Media compatibility
• Bandwidth
• Cost
• File size
Delivery
Revolution
Video revolution
Easy
distribution
Online
Cheap to free
Mobile
Easy
consumption
Captions
Speed of listening
Navigation
Short videos into
wholes
Easy
production
Cheap tech
More skills
Ease of updating
Language of video
Consequences of the revolution
New
pedagogies
MOOCs
Flipped classroom
Informal learning
Lecture capture
New
platforms
YouTube, Vimeo
Bandwidth providers
Lecture capture
providers
Smartphones
Institutions
YouTube Channels
KhanAcademy
Lynda, Udemy,
Skills Share
edX, Coursera
The Great Courses
Master Class
bit.ly/sbsinstvid
What should
everybody know
about YouTube?
More than cat videos?
Education
News
Drama
Comedy
Music
Who wants
to be a
YouTuber?
CGP Grey
Hank
Green
VSauce
Smarter
Every Day
MR
University
Crash
Course
Norman
Wildberger
Sal Khan
https://youtu.be/riXcZT2ICjAhttps://youtu.be/kfF40MiS7zA
https://youtu.be/g9uUIUqhrSQhttps://youtu.be/K4eAyn-oK4M
How YouTube
works
Access Community
Creation
Commercial
models
What is the
future of video in
education?
Thank you
digiknow.sbsblogs.co.uk
dominik.lukes@sbs.ox.ac.uk
@TechCzech

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How YouTube revolutionised learning and nobody noticed