Speaker: Adam Smith, Collabco. Bridging the divide between the physical and digital student experience.

1. The ‘Phygital Experience’
Bridging the divide between the physical and digital
student experience
6 March 2018 | ICC, Birmingham

2. ‘Phygital’ is used to consider
objects that support interaction
not only in the physical but also
in the digital space.[1]

3. >Phygital objects bridge
the gap between the
Digital and the Physical,
allowing people to
interact not simply
through the use of a
finger on a touch screen
but instead through a
much wider range of
human senses.
Bridging the Digital and Physical Divide

4. >This opens up new avenues
for designers to look into
when first designing an object
or space, these Phygital
objects will allow users to
interact with the Physical and
Digital worlds in ways they
never have been able to
before.
‘Ultrahaptics’

5. >While there is scope for
disrupting common interaction
methods, confusing people
from the outset is unlikely to
lead to a well understood and
utilised Phygital object
(Burnett, 2017).
>Users’ conventional
interpretations of how they
interact with an object should
be taken into account
(Norman, 1999).
Logical, Physical and Cultural Constraints

6. The classroom is probably one of
the first environments where this
synergy will come true, and it will
impact on every aspect of the
learning experience: on teachers,
students and learning methods.

7. The emergence of a phygital
environment is made possible by
interactive mobile technology…

8. We often describe these students
as ‘phygital’ – they don’t see the
difference between the physical
world and the digital world. They
want to create, make and use
digital tools in new ways

9. Getting from this…

10. To this..

11. And then to this…

12. >Burnett, D, (2017) - Designing digital and physical interactions
for the Digital Public Space
>Norman, D. (1999) - Affordance, conventions and design
Interactions
>Coulton, P., (2014) - Mobilizing Gamification In: The Gameful
World: Approaches, Issues, Applications. Cambridge: MIT
Press
References

13. Except where otherwise noted, this work is licensed under CC-BY-NC-ND.
Andrew Taylor
Director
andrew.taylor@collabco.co.uk
I have been…
T +44 7834 153840
myday.co.uk

14. Thank you!
Any questions?