This session focussed on areas where universities are (re)discovering roles, especially in the area of book publishing. Participants will be provided with evidence to help them consider this role for universities as publishers and its implications for them.

2. Open
access:
New
roles
and
how
to
develop
them
with
reduced
risk
Academic
institutions
as
book
publishers

3. » Introduction
» Jisc
project:
Institution
as
e-­‐textbook
publisher
» Case
studies:
› UCL
Press
–
Jaimee
Biggins
› University
of
Huddersfield
Press
–
Graham
Stone
› Liverpool
University
Press
› University
of
the
Highlands
and
Islands
/
Edinburgh
Napier
» Jisc
project:
Jisc
Collections
-­‐
OAPEN
project
for
OA
monograph
services
» Discussion
/
feedback
/
ideas
10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
3

4. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
4
To
help
answer
this
question:
“Will
the
institution
as
e-­‐textbook
creator
help
students
by
providing
a
more
affordable
higher
education,
and
promote
a
better,
more
sustainable
information
environment
for
libraries,
students
and
faculty?”
Three-­‐year
national
project:
April
2014
-­‐
September
2017
Jisc’s
Institution
as
e-­‐textbook
publisher
project

5. Institution
as
e-­‐textbook
publisher:
books
in
development
10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
5
Institution
Title
1
Title
2
University
of
Liverpool
Essentials
of
Financial
Management
by
Dr
Jason
Laws
Using
Primary
Sources
edited
by
Dr
Jon
Hogg
University
of
Nottingham
Corporate
Responsibility
and
Sustainability
in
Practice
by
Nottingham
University
Business
School
and
the
International
Centre
for
Corporate
Social
Responsibility
Applied
Ethics
by
Professor
Christopher
Woodard
and
Dr
Isobel
Gois
UHI
&
Edinburgh
Napier
How
To
Produce
A
Research
Dissertation
by
Professor
Frank
Rennie
and
Dr
Keith
Smythe
Student
Research
Projects
by
Dr
Keith
Smythe
and
Professor
Frank
Rennie
UCL
Reconstructive
&
Plastic
Surgery
edited
by
Dr
Deepak
Kalaskar
Public
Archaeology
edited
by
Dr
Gabriel
Moshenska

6. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
6
Institution
as
e-­‐textbook
publisher:
business
models,
technologies,
platforms
Business
models
OA
Freemium
Print-­‐on-­‐demand
Etc.
etc.
Technologies
Xerte
BiblioBoard
Yudu
Etc.
etc.
Platforms,
distribution
channels
Kindle
Smashwords
Apple
i-­‐Books
Google
Play
Etc.
etc.

7. Project
reporting
will
assess:
» Impact
» Extent
to
which
access
has
been
improved
» Cost-­‐benefit
gains,
if
any
» How
content
creation,
production,
and
other
processes
could
be
improved
» Author
experience
» Student
experience
» Pedagogical
value
» Success
of
business
models,
licensing
models,
distribution
models,
technologies…
Institution
as
e-­‐textbook
publisher:
project
reporting
10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
7

8. Jaimee
Biggins:
Managing
Editor,
UCL
Press

9. UCLPRESS
Open Access: Universities as book
publishers? New roles and how Jisc can help
universities create and share resources for all

10. UNIVERSITIES AS PUBLISHERS?:
OPPORTUNITIES
• Current textbook market flawed (monopoly by a few large
commercial publishers, frequent new editions, high prices)
• Changes in behaviours and expectations of students
• New digital models emerging alongside print (greater
versatility)
• Can universities offer an alternative model? Some are trialling
this but still very new eg. SUNY
• Benefits of Open Access publishing are wide dissemination of
research, best model for students and academics

11. CHALLENGES
• Competing with major textbook publishers who have huge
resource and years of expertise, and competing for authors
who could easily publish elsewhere and earn a royalty
• Publishing skills within organization? Or need to partner?
• Business model is still unclear
• Challenge of funding the authoring, publication, research,
production costs (revenue streams include funding through
institution, sales through print copies, supplementary online
material)

12. UCL PRESS
• UCL Press re-established at UCL in 2013 to support and
disseminate scholarly research, and will officially launch in June
2015
• Will publish scholarly monographs, textbooks, edited collections
and journals. Diverse list of books covering all subject areas and
disciplines. First titles to publish will include a historical
monograph and a highly illustrated guide to the Petrie Egyptian
museum at UCL
• As well as standard ebook outputs we are exploring:
- enhanced ebooks (with embedded rich media or scholarly
functionalities)
- browser-based technology (HTML5)
- Apps

13. BUSINESS MODEL
• Set up as an Open Access press from the outset; all books will
be available on UCL Discovery (UCL’s online repository)
• Funding from University budget
• Revenue streams include sales from hard copy books, Book
Publication Charges (BPCs) from non-UCL authors, grants and
subventions

14. LICENSING MODEL
• There are a range of models offered under a Creative
Commons licence including CC-BY. This licence lets others
distribute, remix, tweak, and build upon a work, as long as they
credit the rightsholder(s) for the original creation
• Most accommodating of the Creative Commons licences -
allow the freest and widest dissemination possible to the
materials being produced

15. PARTNERSHIP WITH
JISC
• UCL Press was selected (along with three other HEIs) to
participate in the three year ‘Institution as e-Textbook
Publisher’ project
• The Press will produce two e-textbooks (in the subject areas of
Public Archaeology and Plastic Surgery).
• Addition to Moodle reading lists in UCL
• Business model: Both will be available Open Access with a
commercial version available for Kindle, as well as being
available print on demand
• Licencing: CC-BY

16. TECHNOLOGY
• UCL Press will partner with a technical developer, YUDU, to
produce the ebooks. Enhanced functionality will include audio,
video, highlighting, ability to note-take, share, etc.
• Multiple formats will be made available, such as PDF, HTML 5,
Flash so that the e-textbooks are compatible with Android,
Kindle and iOS
• The ebooks will meet the requirements of being reusable,
accessible, interoperable, and durable

17. Graham
Stone:
Information
Resources
Manager,
University
of
Huddersfield

18. University of Huddersfield Press
Scholarly publishing in the library
Graham Stone

19. University of Huddersfield Press
Re-launched in 2010
• To encourage new and aspiring authors to publish in
their areas of subject expertise
– Scholarly monographs related to specific areas of research in
the University, one off conference proceedings and titles of local,
regional or national interest
– Journals and other specialist series such as annual conference
proceedings
– Sound recordings (via Huddersfield Contemporary Records)

20. University of Huddersfield Press
OA journals and monographs
• 8 Journals
– Based on the Jisc
HOAP project (2011)
– Hosted via the
University Repository
– Preserved in Portico
– One title now available
in DOAJ

21. Huddersfield Contemporary Records
• 6 CDs & 1 DVD
• 1 Digital download
album
• Published with
CeReNeM and /hcmf
• Through CDBaby,
iTunes and Amazon

22. University of Huddersfield Press
Open Access Monographs
• 12 monographs
published since 2011
– 6 OA monographs (all
CC BY)

23. Open Access monographs
Business model
• A work in progress!
– Proposals submitted to the Editorial Board (chaired by a Pro-
Vice Chancellor)
– Peer review process in place
– Monographs are funded by Departments, Research Centres,
Funders (HLF and Leverhulme Trust) and sometimes the Library
– Operates on a cost recovery model
• PDF on OA
• Print on sale via the University online store, Amazon, Waterstone’s
etc.

24. Open Access monographs
So why are we doing this?
• Opportunities
– The demise of the scholarly monograph?
• Whether true or not our academics are finding it harder to get
published (and we know this is not a quality issue)
• They also object to the price of scholarly monographs and their
resulting sales
– Open Access and digital distribution
• Using the University Repository and DOAB, we can successfully
disseminate our research
– Building a brand in certain disciplines
• Contemporary music, history

25. Open Access monographs
Noise in and as music
• Published Oct 2013
– 81 copies sold
– 2017 copies
downloaded

26. Open Access monographs
Challenges
• Sustainability
– At the moment things are not scalable
• Funding
– For administration/staffing in order to grow
• Business Model
– Still early days
• Technology
– We need to provide more than just a PDF

27. Open Access monographs
Looking forward
• Scalability
– Do we work with partners? Platform, Technology?
– There is a need for Library Publishing Coalition UK
• eTextbooks
– We couldn’t bid for the Jisc project due to the marking allocation
– We are increasingly uncomfortable with the position being taken
by textbook publishers, which are leading to complaints from
staff and students
– Is this an area we can look to develop using our own textbook
authors?

28. This work is licensed under a
Creative Commons Attribution 3.0
Unported License
University of Huddersfield Press
http://unipress.hud.ac.uk/
Graham Stone
g.stone@hud.ac.uk
@Graham_Stone

29. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
10
» Close
partnership
with
the
University’s
library
» Modern
Languages
Open
» Jisc’s
Institution
as
e-­‐textbook
publisher
project
LUP
programme
Liverpool
University
Press:
Anthony
Cond

30. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
11
» Universities
the
primary
producer
of
the
content
of
scholarly
publications
» Universities
also
the
primary
markets
for
those
publications
» Publishing
processes,
e.g.
peer-­‐review,
involve
university
staff
» Many
universities
have
lacked
a
specialist
infrastructure
or
knowledge
to
support
publishing
The
“university
as
publisher”
opportunity:
Liverpool
University
Press:
Anthony
Cond

31. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
13
» Sustainability
» Competing
with
prestige
of
established
publishing
houses
Challenges
Liverpool
University
Press:
Anthony
Cond

32. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
14
» Jisc
Institution
as
e-­‐textbook
publisher
project
› How
to
Produce
a
Research
Dissertation
› Student
Research
Projects
» Core
reference
for
over
20
degree
programmes
and
in
excess
of
500
students
» Joint
universities
imprint
UHI
/
Edinburgh
Napier
programme:
University
of
the
Highlands
and
Islands
/
Edinburgh
Napier:
Keith
Smyth

33. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
15
» Mainstream
consumer
acceptance
of
e-­‐books
has
created
sustainable
marketplace
» Path
to
publication
streamlined
–
traditional
publisher
intervention
not
needed
» Online
sales
channels
offer
access
to
consumers
with
minimum
effort
› …and
to
consumers
an
increasing
wealth
of
material
» Academics
creating
textbooks
tailored
for
their
course
and
for
wider
access…
freely
or
at
affordable
cost
The
“university
as
publisher”
opportunity:
UHI
/
Edinburgh
Napier:
Keith
Smyth

34. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
16
» “A
natural
progression”
» Equal
access
for
remote
students
» E-­‐resources
that
can
be
used
online
and
offline
» Integration
of
supplementary
materials
The
“university
as
publisher”
opportunity:
UHI
/
Edinburgh
Napier:
Keith
Smyth

35. 10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
17
» Technical
expertise
…
but
also
understanding
publishing
conventions
» Sourcing
expertise
Challenges:
UHI
/
Edinburgh
Napier:
Keith
Smyth

36. » Knowledge
exchange
› Knowledge
sharing,
collaborating,
learning
…
» Publisher
information
› Information
to
help
select
publishers;
connecting
OA
books
to
institutions
and
funders;
information
about
level
of
access;
licences;
publishing
process,
including
peer
review
…
» Metadata
› Information
about
publications;
information
about
research
output
at
various
levels
(institutions,
funders,
disciplines,
etc.)
…
Jisc
Collections
-­‐
OAPEN
project
for
OA
monograph
services
10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
18

37. » Impact
› Demonstrate
impact
of
OA
books;
build
prestige
/
academic
reputation;
have
clear
indicators
for
societal
and
academic
impact;
support
research
assessment…
» Aggregate,
disseminate,
preserve
› Support
easy,
unrestricted
access
to
OA
publications;
ensure
optimal
dissemination
and
discoverability
of
research
output;
support
perpetual
access
to
publications;
provide
access
to
publications
at
institutional
and
funder
levels;
facilitate
services
on
top
of
collections…
» Reporting
› Timely
and
accurate
information
about
publications,
to:
manage
research
output;
review
policies;
assess
research;
demonstrate
value…
Jisc
Collections
-­‐
OAPEN
project
for
OA
monograph
services
10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
19

38. Discussion
/
feedback
/
ideas
…
10/03/2015
Jisc
Digital
Festival,
9-­‐10
March
2015,
ICC
Birmingham
20
Why
might
alternatives
to
current
publishing
(and
consumption)
models
support
institutional
goals?
Are
there
publishing
activities
taking
place
in
your
institution?
Other
digital-­‐information
activities
that
also
involve
new
roles?
Who
is
involved
(or
would
need
to
be)
in
your
institution?
What
would
be
the
biggest
challenges
in
your
institution?
What
kinds
of
support
could
Jisc
could
offer
to
reduce
the
risks
and
costs
to
universities
of
changing
roles?

39. Find
out
more…
Contact…
Roger
Tritton
Head
of
projects,
acting
r.tritton@jisc.ac.uk