As the market leading SIP provider in the UK and largest supplier of telephony services within the Janet network community, this presentation share's Gamma’s insights into: The changing nature of voice delivery across the industry Purchasing trends within the community What's going on within the rest of the UK Gamma's predictions of what’s coming over the horizon.

1. SIP -The Force Awakens
in the Janet community
(and the world beyond)
23/03/2016 SIP - The Force Awakens in the Janet community

2. 23/03/2016 SIP - The Force Awakens in the Janet community
Why Gamma?

3. Why Gamma?
»Financially stable with zero debt c.£400M value
»Tier 1 next generation service provider and telco operator
»Purpose-built next generation network, designed specifically for
delivering enhanced voice services
»Focused on providing services to the Janet community
»Reputation built on technical expertise and service delivery
»ISO accreditations support quality assurance
»One of the largest network operators in the UK
23/03/2016 SIP - The Force Awakens in the Janet community

4. SIP - Gamma are #1
Distribution of IP/SIPTrunks amongst top 10 providers in June 2015
23/03/2016 SIP - The Force Awakens in the Janet community

5. 23/03/2016 SIP - The Force Awakens in the Janet community
The relationship with Jisc

6. Janet connected
»“Janet connected” status andTelephony purchasing service
partner since 2012
»Almost 140 Janet connected organisations now using Gamma
for telephony services
23/03/2016 SIP - The Force Awakens in the Janet community
1 Gig
BGP
1 Gig
BGP
Fully Resilient
Direct Peering

7. Gamma are #1 in Janet community
Janet connected organisations using Gamma
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48%
42%
2% 4% 4%
FE HE Research LA Other

8. Typical Janet solution
Date: 29.02.2016
Version: 1.0
Author: Mark Van Daal
Manchester
SBCCluster
LondonSBC
Cluster
Gamma
London Manchester
PSTN
Outbound Calls
Gamma
Janet
1Gb 1Gb
Primary site Secondary site
500 Active SIP Channels 500 Standby SIP Channels
Sonus SBC
2000
Sonus SBC
2000
Typical Janet solution
23/03/2016 SIP - The Force Awakens in the Janet community

9. Challenging times
23/03/2016 SIP - The Force Awakens in the Janet community
»Shrinking budgets - need to do more with less
»Under pressure to make service improvements
»Need to ensure a more resilient infrastructure
»Targets to improve Green credentials

10. How communications can help
23/03/2016 SIP - The Force Awakens in the Janet community

11. Time to move away from ISDN
»Very complex and inefficient – connections in every site mean that
channels are simply not used
»Expensive to run and maintain – the technology has not changed
for years
»Expensive to manage – how much of your time is spent dealing
with adds / moves / changes
»Inflexible – it is very hard to make adds / moves / changes!
»Not resilient – very limited resilience options that
cost a fortune
ISDN estates are typically…
23/03/2016 SIP - The Force Awakens in the Janet community

12. SIP vs ISDN
23/03/2016 SIP - The Force Awakens in the Janet community

13. Why SIP?
»Instant savings: more cost effective alternative to ISDN with
cheaper call rates (or bundles), channel rental and DDI rental
»Simple to manage: control all aspects of your telephony service
»Business continuity: increased resilience by design and
improved DR options
»Keep your existing numbers: never run the risk of losing your
numbers should you expand/relocate
»Increased flexibility: increase/ decrease SIP trunks
“on-the-fly” allowing you to respond to organisational
changes almost instantly compared to ISDN
23/03/2016 SIP - The Force Awakens in the Janet community

14. PBX on your premises or in the cloud?
With SIP trunks your PBX can be located:
»At your premises
»In a managed colocation centre
»A combination of both for added resilience and flexibility
23/03/2016 SIP - The Force Awakens in the Janet community

15. Reduce costs (30-50%)
»Fewer concurrent channels required
»Lower channel rental than ISDN
»Easier to manage
› Reduce resource hours to manage telecoms estate
› Reduce resource hours to manage suppliers
»Lower outbound call costs than ISDN –
we tend to bundle 01/02/03 calls into our channel rental
With SIP trunking:
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16. 23/03/2016 SIP - The Force Awakens in the Janet community
Clearing

17. Control and flexibility
»Add more lines quickly
› No long term commitments
› Scale up and down again as required
› Quick and easy provisioning
Scale up at peak times such as Clearing
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18. Clearing - How did we do in 2015?
» Our supported Universities saw every
call delivered – 100% uptime
» Dedicated inbound platform ensured
no missed calls
» 100% network availability maintained
» Even though traffic saw an 80%
increase,Gamma still maintained
100% network availability
» Significant investment in the call traffic
hit only 28% of our planned capacity
» 18,500 concurrent calls at peak time
» Dedicated engineers on site if required
“A missed or lost call can cost HE providers
in excess of £30k, this lost opportunity
scenario transposes to Further Education
providers too. It is critical that suppliers
providing clearing solutions ensure
planning, provisioning and testing takes
place well before September.The Gamma
clearing solution also has geographically
resilient, gigabit links into the Janet
backbone, ensuring connectivity uptime
is maximised.’’
Roger Bolam - Jisc
Telephony Specialist
23/03/2016 SIP - The Force Awakens in the Janet community

19. Gamma’s 'Best Practice Plan'
» Early engagement with Gamma to
highlight requirements
» Review forecasted call volumes
» Identify agent numbers and call
queue requirements
» Create test strategy and schedule
load testing
» Complete testing at least one month
prior
» Activate change freeze on Gamma
SIP trunks and Inbound one week
prior to clearing
» Dedicatedengineerson site ifrequired
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20. Planning and timeframes
»February: Clearing webinar and confirmation Gamma services
will be used for clearing 2016
»April: Confirmation of additional service requirements
»May: Call volume forecasts
»June: Agent numbers and Inbound call queues confirmed
»July: Testing completed and contingency plans in place
»August: change freeze in place
› Gamma engineers on-site if required
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21. 23/03/2016 SIP - The Force Awakens in the Janet community
The market

22. What does the market say?
Total SIPTrunks forecast by quarter
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Source: Illume Consulting 2015

23. SIP vs ISDN – the facts
SIP trunking forecast to 2016
23/03/2016 SIP - The Force Awakens in the Janet community
0
0.5
1
1.5
2
2.5
3
3.5
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

24. ISDN is dead – it’s official
»BT have finally announced
that “by 2025, all their
customers will be using IP
Voice.” as revealed in BT
Group’sQ3 2014/15 results
»“When and not If” the move
to SIP will be made
23/03/2016 SIP - The Force Awakens in the Janet community

25. UK SIP market
IP/SIPTrunk market penetration of available market
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Chart considers penetration of IP/SIPTrunks against the combined ISDN and SIP Line
market with 5% reduction in total channels

26. 23/03/2016 SIP - The Force Awakens in the Janet community
The Future

27. Market will segment into two broad spaces
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Cost:
Commodity based
pricing or
“race-to-the-floor”
Value:
Premium, application led
services offering value
and differentiators

28. Gamma SIP trunks call manager -The evolution of SIP
The beauty of Gamma SIP trunks with the
enhancement of inbound call control
23/03/2016 SIP - The Force Awakens in the Janet community

29. Gamma SIP trunks call manager -The evolution of SIP
» Call Queue
» Announcement
» CallWhisper
» Divert node functionality (on busy, on
no reply, on failure) node
» Business continuity functionality at
DDI level
» Hunt Group node
» Day andTime of day routing node
» Date routing node
» Voice Mail
» Area based routing (additional cost)
» Voicemail to Email
» Short cut node (link call Q to call Q)
» Destination / PassThrough Node
» Advanced stats tab (pull report)
» Reports (push reports)
» Notification tab
» View history tab
» Admin tab
» SIPTrunk Call Manager App
» Distribution node
» IVR(additionalcost per number)
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30. Phase 2 development
»Our view:
› Fully-featured call recording (inbound and outbound)
› PCI compliant payment service
› Origination limit caller admission
»What would you want ?
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31. If there is no
coverage on the
primary network,
MultiNet will flip
seamlessly onto the
next strongest
network, wherever
you are in the UK
Gamma Mobile - How does MultiNet work?

32. Summary
»Shrinking budgets – need to do more with less, without
compromising quality
»Traditional systems no longer best option
»SIP is fast becoming solution of choice
› Drive down costs, improve efficiencies, increase resilience
»Gamma are a best-of-breed service provider within IP
Telephony market
› Evolving product set
› Unique support for Janet community
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33. jisc.ac.uk
Thank you - Next steps
23/03/2016 SIP - The Force Awakens in the Janet community
PaulWakefield
Gamma SIPTrunks product manager
SIP@gamma.co.uk
gamma.co.uk