Scholarly communication is changing rapidly. As part of our exploration of this changing landscape Jisc is running a national pilot programme investigating the viability of universities publishing their own e-textbooks. In this workshop we'll learn from participating universities who are creating their own e-textbooks, the decisions they’ve taken about business, licensing and distribution models, as well as the impact and value of their titles. We’ll also explore the viability of wider adoption across the sector.

1. Universities as etextbook publishers
A workshop

2. Idea generation exercise
»Why do you want to publish textbooks?
»What’s wrong with the status quo?
10 mins to express your reasons
2/03/2016 Universities as etextbook publishers - A workshop

3. What you may not know about publishing
»Pre-submission processes
»Creating the finished product (production)
»Marketing and promotion
»Sales and distribution
»Legal issues
»Money issues
2/03/2016 Universities as etextbook publishers - A workshop

4. Pre-submission
»What to publish and why
»Finding authors
»Agreeing content
»Monitoring content (text, illustrations, interactive items,
multi-media items)
»Scheduling content production and policing
»Reviewing, redrafting, refining draft content
»Agreeing the end point and submission
2/03/2016 Universities as etextbook publishers - A workshop

5. Production
»Checking then checking again all is present
»Final output formats, e.g. efiles, PoD
»Copy editing
»Typesetting
»Proofreading
»Delivery to platform for publication
2/03/2016 Universities as etextbook publishers - A workshop

6. Marketing and promotion
»Starts before publication
»Starts with your authors
»Utilises networks, social media and lists
› From authors
› From elsewhere, e.g. other promo activity
»Needs to be considered early, ideally before writing starts
2/03/2016 Universities as etextbook publishers - A workshop

7. Sales and distribution
»Distribution required even if your book is OA
»Choice can affect production formats, costs, ease of access
»Geographical places it will be available, or not
»Accounting procedures if anything is charged for
2/03/2016 Universities as etextbook publishers - A workshop

8. Legal issues
»Author contracts
»Supplier contracts
»Copyright, IPR, permissions
»Holding and selling rights
2/03/2016 Universities as etextbook publishers - A workshop

9. Money matters
»Which business model?
»How will authors be rewarded?
»Will this whole venture:
› make a profit?
› break even?
› be a cost?
2/03/2016 Universities as etextbook publishers - A workshop

10. Who can help?
»Library staff
»Learning technologists
»Legal department
»Procurement department
»Academics who’ve published books
»Other academics and pg students
»Companies offering publishing services
»Freelance publishing consultants
»The Jisc project team members!
2/03/2016 Universities as etextbook publishers - A workshop

11. Small group activity
»Make the case to your senior
leadership team
»What are the benefits of this venture?
2/03/2016 Universities as etextbook publishers - A workshop

12. How did we choose the titles ?
»Interested subject specialists
»Experienced author
»Existing publications expensive and
not quite right
»Extensive market
»Liverpool University – call for
proposals decided by steering group
»University College London – wanted
to show the breadth of subjects
2/03/2016 Universities as etextbook publishers - A workshop

13. Money issues - Business models
2/03/2016 Universities as etextbook publishers - A workshop

14. Legal issues: IPR
»eTIPS - shared IPR between
partner institutions
»Nottingham University –
retaining copyright and third
party
2/03/2016 Universities as etextbook publishers - A workshop

15. Legal issues: Contracts
»To contract or not to contract:
› eTIPS - no contracts – eek !!
› University of Liverpool –
contracted with all authors
and Subject specialists
2/03/2016 Universities as etextbook publishers - A workshop

16. Creating the finished product: people
»eTIPS used learning technologists
»University of Liverpool used staff from establish press
»UCL are using an external development company
2/03/2016 Universities as etextbook publishers - A workshop
Commission
book and design
companion web
site
1
Author books
and write web
interactions
2
Peer review book
and interactions
3
Create
etextbook and
develop
interactions
4
Publish book
and companion
website
5
Dissemination
project outputs
6

17. Creating the finished product: tools
»eTIPS: freely available tools
»University of Nottingham –
Xerte
2/03/2016 Universities as etextbook publishers - A workshop

18. Distribution platform
»eTIPS: Amazon kindle
› Simple technology
› Multiplatform functionality
»University of Liverpool –
Biblioboard and University
Press catalogue
2/03/2016 Universities as etextbook publishers - A workshop

19. Promotion
»eTIPS: Drive to companionwebsite
»Local advertising – posters, email
»Social media
»Articles, conferences and events
»Liverpool: LUP’s seasonal
catalogue
2/03/2016 Universities as etextbook publishers - A workshop

20. jisc.ac.uk
Thank you for participating
Contact
Jacky MacMillan
Head of educational development unit at
University of the Highlands and Islands
and Project manager, eTIPS
Jacky.macmillan@uhi.ac.uk
2/03/2016 Universities as etextbook publishers - A workshop

21. jisc.ac.uk
Thank you for participating
Contact
VivienWard
Project manager
Vivien.ward@jisc.ac.uk
2/03/2016 Universities as etextbook publishers - A workshop