Pacesetter Presentation for the Leadership Program at the STC Summit 2015. Topic covered: Gamification for Participation. NOTE: I am not the author of this presentation; I am just posting it via my account.

1. GAMIFICATION FOR PARTICIPATION
PRESENTED BY STC NY METRO
STC SUMMIT, LEADERSHIP DAY
JUNE 21, 2015

2. THE PROBLEM
• Dwindling participation
• Dwindling membership
• Not attracting Millennials or meeting their
expectations
• Stagnation

3. THE SOLUTION
• Gamification
• Why: Give people a reason to participate / join
– Prizes
– Competition
– Socialization
– Recognition
– Fun

4. THE IMPLEMENTATION OF GAMIFICATION:
PART I – OUTLINE THE PROGRAM
• Name: NY Metro Communicator Quest
• Multi-level scheme
– Points
– Badges
– Prizes
• Results
– Announcements
– Prizes

5. THE IMPLEMENTATION OF GAMIFICATION:
PART I – OUTLINE THE CATEGORIES

6. THE IMPLEMENTATION OF GAMIFICATION:
PART I – OUTLINE THE CATEGORIES

7. THE IMPLEMENTATION OF GAMIFICATION: PART
II – SIMULTANEOUS DEVELOPMENT ACTIVITIES
• Make badges
• Make web pages
• Make spreadsheet with algorithms for recording

8. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE BADGES

9. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE WEB PAGES

10. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE WEB PAGES

11. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE WEB PAGES

12. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE WEB PAGES

13. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE WEB PAGES

14. THE IMPLEMENTATION OF GAMIFICATION:
PART II – MAKE WEB PAGES

15. THE IMPLEMENTATION OF GAMIFICATION:
PART II – WEB PAGES

16. MAGIC

17. MAGIC

18. MAGIC

19. MAGIC

20. THE IMPLEMENTATION OF GAMIFICATION:
PART III – MARKETING APPROACH
• Stealth approach in steps
– Step 1: Reveal badges
– Step 2: Social media, such as Facebook and website
– Step 3: Announce winners
• If you build it, they will come

21. THE IMPLEMENTATION OF GAMIFICATION:
PART III – MARKETING APPROACH

22. THE CHALLENGES
• Marketing and publicity
– Shortage of marketing skills
– Shortage of volunteers
– Shortage of time
• Manual entry of participation
– Delay in list of winners and leaderboard
– Delay in announcements of winners

23. NEXT STEPS: MARKETING / PUBLICITY
• Found volunteers
– Enter points / participation
– Start small
• Still looking for marketing ideas

24. NEXT STEPS: MANUAL > AUTOMATED
ENTRY

25. NEXT STEPS: MANUAL > AUTOMATED
ENTRY

26. THE RESULTS
• Uptick in participation
• Interest
• Hope

27. MORE INFORMATION
• Gamification pages
http://www.stcnymetro.org/home/ny-metro-quest
• Inquiries
http://www.stcnymetro.org/home/about-us/join-stc/contact-
us