In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely. 1: My superpower is __________ . 2: I will build my tribe by__________ . 3: I will transform my industry by ______ . 4: I will get feedback by __________ . 5: I will change the world by _________ . Again, sorry about the title.

1. 5 Ways to Recession Proof
Help Grow Your
Business

2. I know, bad title. Sorry.
-Jeph

3. 1. My superpower is __________ .
2. I will build my tribe by__________ .
3. I will transform my industry by ______ .
4. I will get feedback by __________ .
5. I will change the world by _________ .

5. Why?

8. A campaign to try and
reduce drug use did the
opposite. Don’t tell
people what to do.

10. Who is it?

11. A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue

14. “Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is still a
strong market for our products in the
United States and the world.”

15. In 2013 the the Chicago
Sun laid off all their
photographers

17. In 2016 Finland
will no longer teach
cursive handwriting
in school

19. 1. What’s your
superpower?

21. What’s your unfair advantage?
Are you faster, better, stronger, more trustworthy,
happier, bigger, easier, funnier, wider, dryer, wetter,
simpler, smellier, tastier, grumpier, brighter, open
longer, cleaner, spicier, rarer, taller, smaller, saltier,
sweeter, slimier, shinier, louder, prouder, or safer.

22. Just being “cheaper” isn’t a
sustainable competitive
advantage.

23. “But Jeph I don’t don’t
have a superpower!”

25. Read more

27. Studied his
opponents more

29. Practiced
More

31. Wrote
more

32. The most successful people just
work harder at what they are
trying to accomplish.

33. How will you be different?

37. Who are you willing to say
noto?

39. 2. Who’s in your
tribe?

44. You never get more out of
your online presence than
you put into it.

52. 3. Eat People
how are you transforming your industry?

54. Waste what’s abundant.

56. What’s your content
strategy?

58. Figure out ways to engage
online….just don’t be mean

60. 4. How are you getting
feedback?

62. On a scale of 1 to 10, 1 being
never 10 being absolutely, how
likely would you be to
recommend us to a friend or
family member?

63. What are you
experimenting on?

68. 5. How are you
changing the world?

69. 3

77. What will your
legacy be?

78. 1. My superpower is __________ .
2. I will build my tribe by__________ .
3. I will transform my industry by ______ .
4. I will get feedback by __________ .
5. I will change the world by _________ .

79. Strategylab.ca